PRICING DECISIONS Demand Competition Cost. DEMAND CURVE.

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PRICING DECISIONS Demand Competition Cost

DEMAND CURVE

MONOPOLY

OLIGOPOLY Few sellers each having an appreciable share in the total output of the commodity. Retail gas, cement, tyres, tractors etc.

MONOPOLISTIC COMPETITION Many sellers of a particular product but the product of each seller is in some way differentiated in some way from product of every other seller. Coke, pepsi Nike, adidas, reebok

PRICING METHODS Cost Plus Pricing Target pricing Marginal cost pricing Going-rate pricing Customary prices Introductory pricing Skimming the market pricing Auction-type pricing

TARGET PRICING

MARGINAL COST PRICING

SKIMMING THE MARKET PRICING

ADMINISTERED PRICING

AUCTION TYPE PRICING