PRICING DECISIONS Demand Competition Cost
DEMAND CURVE
MONOPOLY
OLIGOPOLY Few sellers each having an appreciable share in the total output of the commodity. Retail gas, cement, tyres, tractors etc.
MONOPOLISTIC COMPETITION Many sellers of a particular product but the product of each seller is in some way differentiated in some way from product of every other seller. Coke, pepsi Nike, adidas, reebok
PRICING METHODS Cost Plus Pricing Target pricing Marginal cost pricing Going-rate pricing Customary prices Introductory pricing Skimming the market pricing Auction-type pricing
TARGET PRICING
MARGINAL COST PRICING
SKIMMING THE MARKET PRICING
ADMINISTERED PRICING
AUCTION TYPE PRICING