C O N F I D E N T I A L Winning with Cognos KPI Business Pack

Agenda Positioning the KPI Business Pack Demo KPI Concepts Market Opportunity

KPI Business Pack – Why care? More revenue per sale Ability to sell higher into the account Strategic

Customer Benefits HRDC Nortel Toyota Daimler Chrysler Justice HBC McDonalds

Positioning - Elevator Speech A synthesized view of how youre tracking against goals

Functional Area1 Functional Area2 Cross Functional View KPI 1KPI 2KPI … 25 Group Indicators KPI Business Pack Performance Indicators

KPI Business Pack Fast time-to-result with actionable, applied BI Aggregated views Cross-functional weighted view Performance valuation based on business rule roll-up, e.g. bubble up, weighting

Information Hierarchy # of Variables # of Dimensions Interrelationships Key Indicators + SummaryDetail

Scorecard Positioning No preferred methodology Ability to start small and evolve over time Immediate ROI/low risk Part of complete information architecture

C O N F I D E N T I A L Demo

C O N F I D E N T I A L KPI Business Pack Concepts

3 Phase Deployment PowerPlay client data pump KPI Wizard Author Publish Build XML

Author Identify KPIs and thresholds Establish PowerPlay Report data pumps Revenue for Flat Panel TVs KPI

Revenue for Flat Panel TVs Author - Populate the Model WAVE RevenueExpensesSatisfaction Mikes GPS COGS Customers Materials SG&A Distribution Manufacturing Labor FP TVs

Author - Multiple Indicators WAVE RevenueExpensesSatisfaction Mikes GPS COGS Customers Materials SG&A Distribution Manufacturing Labor FP TVs Indicators -- not dimensions

Author - Indicator Groups WAVE RevenueExpensesSatisfaction Mikes GPS COGS Customers Materials SG&A Distribution Manufacturing Labor FP TVs Indicators -- not dimensions

Author - Mix KPIs and Indicator Groups WAVE RevenueExpensesSatisfaction Mikes GPS COGS Customers Materials SG&A Distribution Manufacturing Labor FP TVs Indicators -- not dimensions

Author - Indicator Groups and Roll-Up WAVE RevenueExpensesSatisfaction Mikes GPS COGS Customers Materials SG&A Distribution Manufacturing Labor FP TVs

Author - Indicator Groups and Roll-Up Target: 30 Actual: Ratio: % Target: 15 Actual: Ratio:% Target: 60 Actual: Ratio: % Over 100% 70 -> 99% Less than 70% Revenue as % of Plan Wave Revenue Revenue FP TVsMikesGPS Target: 105 Actual: Ratio: %

Author - Indicator Groups and Roll-Up Over 100% 70 -> 99% Less than 70% Revenue as % of Plan Revenue FP TVsMikesGPS Target: 105 Actual: 100 Ratio: 86% Target: 15 Actual: 5 Ratio: 33% Target: 30 Actual: 40 Ratio:133% Target: 60 Actual: 55 Ratio: 92% Wave Revenue

Author - Indicator Groups and Roll-Up Over 100% 70 -> 99% Less than 70% Revenue as % of Plan Revenue FP TVsMikesGPS Target: 105 Actual: 100 Ratio: 86% Target: 15 Actual: 5 Ratio: 33% Target: 30 Actual: 40 Ratio:133% Target: 60 Actual: 55 Ratio: 92% Wave Revenue Bubble-Up Worst Case

Author - Indicator Groups and Roll-Up Over 100% 70 -> 99% Less than 70% Revenue as % of Plan Revenue FP TVsMikesGPS Target: 105 Actual: 100 Ratio: 86% Target: 15 Actual: 5 Ratio: 33% Target: 30 Actual: 40 Ratio:133% Target: 60 Actual: 55 Ratio: 92% Wave Revenue Weighted

Author - Indicator Groups and Roll-Up Over 100% 70 -> 99% Less than 70% Revenue as % of Plan Revenue FP TVsMikesGPS Target: 105 Actual: 100 Ratio: 86% Target: 15 Actual: 5 Ratio: 33% Target: 30 Actual: 40 Ratio:133% Target: 60 Actual: 55 Ratio: 92% Wave Revenue Target: 100 Actual: 100 Ratio:100% Targets Matter!!

Author Identify if you want static reports Create the PowerPlay client reports - static images Identify if you want to link to other URLs Create the required bookmarks for exploration to other applications Create and edit with simple Wizard

Build Process based -- no UI consumes the definitions set in the authoring environment builds the content and produces the results computes required calculations and rollups converts object model to XML provides an error log KPI Wizard Build XML

Publish Process based -- no UI converts XML into HTML uses templates to determine how to publish information creates static images provides an error log XML

Publish - Summary to KPIs

KPI Details - Properties

KPI Details - History

KPI Details - Report

KPI Details - Annotate

KPI Details - Analyze and Visualize

Security Upfront Analyze and Visualize regular cube security User Classes Web Pages Web Server Security

Features/Functions Grouping in the way you think about your business. Roll-ups as per whats important Broad deployment across the web XML customization BI links to leverage more value

Who to sell to Back to base All users Horizontal LOB Fed US/Can Economic/quality pressures E-speed need to know now Answers Right Now

Price & Packaging Server 40K License 10K (100) 5 consulting days (minimum recommended) Regular maintenance

Competitive Landscape Strengthens our solution Other solutions Oracle Hyperion SAS Institute SAP Panorama Business View MyCognos.com

Summary Simple and flexible United view of the business Aggregates and synthesizes Leverages existing Cognos investments Connects to other EBI applications Can be personalized Increased productivity KPI Business Pack

Positioning - Elevator Speech A synthesized view of how youre tracking against goals

C O N F I D E N T I A L Q & A

C O N F I D E N T I A L Winning with Cognos KPI Business Pack