© 2007 IBM Corporation Maximo Spatial Asset Management 6.3 Overview of New Release October 1, 2007 Ron Wallace, Industry Marketing Terry Saunders, Product Development

Enterprise Asset Management IBM Proprietary2 © Copyright IBM Corporation 2007 Agenda Overview of IBM Maximo Spatial Asset Management - What is Maximo Spatial - Why are we working with ESRI Pricing and Packing - Maximo Spatial Model - Working with ESRI FAQ

Enterprise Asset Management IBM Proprietary3 © Copyright IBM Corporation 2007 Comprehensive asset management geographically dispersed Drivers of comprehensive asset management: - Cost inefficiencies and complexity associated with redundant asset management infrastructure - Need to measure and manage the availability and use of all strategic assets - Convergence of Operational Technology and Information Technology Railways, Electric / Gas Distribution, Highways, Telecom, Water Asset Strategy Plan Evaluate and Design Create / Procure Operate MaintainModify Dispose Asset Lifecycle Traditional Asset Classes Plant and Production Real Estate and Facilities Transportation and Fleet Infrastructure Land, Offices, Warehouses, Retail Space, Schools, Hospitals, Airports Mining, Textile, Chemical, Petro, Electronics, Food, Life Sciences, Power Gen Military, Airlines, Trucking, Shipping, Railroad, Public Transportation IT Equipment and Network PCs, Networks, Routers, Applications, Auto Discovery, Service Desk

Enterprise Asset Management IBM Proprietary4 © Copyright IBM Corporation 2007 Maps and Geo-coded Information is Pervasive

Enterprise Asset Management IBM Proprietary5 © Copyright IBM Corporation 2007 Maps and Geo-coded Information is Pervasive

Enterprise Asset Management IBM Proprietary6 © Copyright IBM Corporation 2007 Market Trend From IDC IDC – Extending GIS to Enterprise Application GET (Geospatial Enabling Technologies) Spatial Context – location increases the value of data Quantification/measurement – routing, network analysis Modeling – look for trends, predict occurrence Geographical analysis - proximity Reference – relate data beyond the boundary of the enterprise Visualization – Thematic mapping

Enterprise Asset Management IBM Proprietary7 © Copyright IBM Corporation 2007 What are we doing with GIS? Spatially enabling Maximo Embedding ArcGIS Server 9.2 technology stack in Maximo UI Powerful Java ArcObjects provide capabilities formerly found on only the desktop Dynamic – not static Visualization of data – a map as a report Geocoding, tracing networks, routing, simple editing Elimination of data duplication Take advantage of Maximo security, sites, orgs, etc IBM Maximo Spatial allows users to visualize all assets and work in their geospatial context to optimize resources and decisions

Enterprise Asset Management IBM Proprietary8 © Copyright IBM Corporation 2007 Water Resources Roads/Infrastructure Demographics Land Use/Cover Environmental Considerations Imagery Geo-Referencing Map Overlay Spatial Analysis Visualization … integrating measurements and disciplines Topographic Data Geographic Information Systems (GIS) Integrates Data

Enterprise Asset Management IBM Proprietary9 © Copyright IBM Corporation 2007 Why are we working with ESRI? Market share leader in GIS Embraces standards-based technology allowing embedded components in enterprise applications - IBM Strategic Alliance Partner - 37 Years In Business, Privately Held - 300,000 Client Organizations, > 1M Users - > 84% U.S. Public Sector Market - > 50% Of U.S. Utility Market - Measurable Footprint In 50 Industries - Multi-channel Sales Organization - Annual User Conference with 15,000+ attendees - Synergy with IBM In technology, Business Outlook, values ESRI Product Strategy

Enterprise Asset Management IBM Proprietary10 © Copyright IBM Corporation 2007 IBM & ESRI Strategic Alliance Global Alliance Premier PartnerWorld member Serves growing market for enterprise GIS ESRI technology enabled on IBM infrastructure products IBM Maximo team is engaged with IBM-ESRI alliance team

Enterprise Asset Management IBM Proprietary11 © Copyright IBM Corporation 2007 History: ESRI & MRO Software (Maximo) MRO Software and ESRI formalized alliance in 2005 IBM Maximo Spatial stems from joint effort to develop and market spatially enabled asset and service management solutions Engaged at all levels of ESRI –CEO support / engagement –Development / Services supporting Maximo Spatial and current active research projects –Working with marketing / sales / industry marketing on go to market activities Working with latest ESRI technology Awards -New Business Partner of the Year 2007 Significant potential to further leverage GIS technology to innovate and differentiate IBMs asset and service management solutions

Enterprise Asset Management IBM Proprietary12 © Copyright IBM Corporation 2007 Why Is This Innovative? Full strength of GIS spatial analyses can be exposed - Spatially-enable executive-level cost/benefit analyses - Right access to data drives efficient processes throughout org - Model both outside plant and inside plant in single system Any Maximo entity can be spatially-enabled, not just assets - Service Request, Locations, Work Orders, Tools, Materials, Labor All asset types can be spatially-enabled, not just points - Points: Pole, Hydrant, Meter, Sign, Transformer, House, Computer - Linear: Roads, Rail, Pipelines, Powerlines, Communication networks - Area: Rights-of-way, Buildings, Roofs, Service Areas, Campus, Office Leveraging the latest ESRI technology - Early adopter of server-based GIS - No other asset management vendors are using this approach - Others use static ArcIMS published data

Enterprise Asset Management IBM Proprietary13 © Copyright IBM Corporation 2007 ArcGIS Server Innovation Innovative User of External Data Sources - Remote Spatial Databases – connect in ArcCatalog - External data sources can provide themes that overlay the production layers - GPS(AVL) feeds from provider to track resources, assets, tools - Any spatial data not maintained internally is a potential source - FEMA flood planes, evacuation routes, census data - Easily integrated to map document simply by creating a connection - Any web services compatible with ESRI data formats

Enterprise Asset Management IBM Proprietary14 © Copyright IBM Corporation 2007 Value of Spatial within Maximo Visualization Maximo assets, locations, wos srs supports visual business analysis Spatial Context location provides contexts that makes information more meaningful Reference group, cluster or categorize related information, reference related feature class details and infrastructure Quantification / Measurement distance, physical relationship between objects, proximity measures, obstacles, available routes Modeling trends, variation, patterns Older area Newer Area Example of Locations of Wastewater Back-up Calls

Enterprise Asset Management IBM Proprietary15 © Copyright IBM Corporation 2007 Maximo Spatial Asset Management at a Glance Maximo Spatial Asset Management - Added GIS Map Tab to Work Order, Asset, Location and Service Request Applications to Spatially enable these applications. - No data duplication - Extends Maximos data boundaries - Goal was to make GIS look like a natural part of Maximo Included in Maximo for Utilities, also available as an optional add-on.

Enterprise Asset Management IBM Proprietary16 © Copyright IBM Corporation 2007 Maximo Spatial Features Search - Maximo (filter and Advanced Search), GIS queries and Find Address Selection Tools - Select by Point (single feature selection) - Select by extent (rectangle, selects one or more features) - Select by polygon (irregular shape, select multiple features) Display (highlight, show related,Task Results) - Selected or search results can be highlighted in the map view to differentiate - Show Related highlights related GIS records - Selected GIS features have a tabular representation on the map tab Edit/Link (create new feature, edit existing feature) - Create, Edit and Link new GIS features GIS Admin – New Application - An administrative application was added to manage the GIS parameters and relationships between GIS and Maximo tables TnD Organizations - MAXVAR to identify if a GIS is available or operational Utilities Industry Solution can be installed without GIS being available - MAXVAR to limit the numbers of records retrieved in queries Limits the risk of long running queries

Enterprise Asset Management IBM Proprietary17 © Copyright IBM Corporation 2007 Search Find by Address – search by address Maximo Advanced Search Query Builder-SQL light

Enterprise Asset Management IBM Proprietary18 © Copyright IBM Corporation 2007 Search – for Service Request using Maximo query

Enterprise Asset Management IBM Proprietary19 © Copyright IBM Corporation 2007 Task Results – Selections from Map View Task Results Tree Maintains list of selected features from the Identify, Find Address, Selection Tools, and Query Results List can define record set in GIS or Maximo Input deck for Geoprocessing (future) Feature Counts displayed

Enterprise Asset Management IBM Proprietary20 © Copyright IBM Corporation 2007 Add Aerial Overlay – site or external internet or WebServices

© 2006 IBM Corporation IBM Proprietary Pricing & Packaging IBM Maximo Spatial Maximo Spatial is an option, not a stand-alone product. It is sold in combination and runs with underlying core products. Exception: Spatial capability is built into the newest release of Maximo for Utilities Primary opportunity lies when selling with basic EAM, Utilities and Government solutions IBM Maximo for Transportation IBM Maximo for Oil & Gas IBM Maximo for Life Sciences IBM Maximo for Nuclear Power IBM Maximo for Utilities IBM Maximo for Government IBM Maximo for Service Providers IBM Maximo Asset Management IBM Tivoli Asset Management for IT X

© 2006 IBM Corporation IBM Proprietary Packaging Model – basic EAM example IBM Maximo Spatial AM IBM Maximo Asset Management Customer buys Maximo Spatial Asset Management as an option in addition to Maximo Asset Management Customer buys (or may already own) ArcGIS Server 9.2 Advanced from ESRI or authorized agent Underlying core Maximo Spatial option ArcGIS Server 9.2 Advanced Spatial Index Geometry Business attributes

© 2006 IBM Corporation IBM Proprietary Pricing – basic EAM example Maximo Asset ManagementArcGIS Maximo Spatial – per server fixed component Maximo Spatial – per user variable component $150 per user $25,000 per install $4,470 per user $30,000 per server

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary ESRIs Geographic Coverage The United States Is Covered By A Network Of Regional Offices Extremely strong account coverage – most clients have an active account manager with relationships in the account ESRI Has Deep Industry Expertise –Regional Offices Supported By Industry Overlay Structure Non-US Countries are Served by a Distributor With Exclusive Rights to the Country –Some are branded; ESRI Ireland –Some are not branded; Telematica (Peru) –ESRI Europe is an Overlay to Coordinate

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary ESRIs Geographic Coverage: U.S.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary ESRIs Geographic Coverage: Outside U.S. Branded Offices Many Other Countries Supported

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary Engage with ESRI Early!!! –Understand Clients Current Usage / Licensing –Potential to Team on Account and Leverage Resources –Build and Leverage Relationships! If the ESRI Account Manager Known –Reach out directly If the ESRI Account Manager Unknown –Reach Out to One of the Key Contacts Siebel –Please Ensure ESRI is Listed as Partner in Siebel –Partner ID: SUSE Engaging with ESRI to Support an Opportunity

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary Key Contacts IBM –Marketing Ron Wallace, Tivoli Marketing, –Business Development Pete Karns, Tivoli Business Development, –Overall ESRI Alliance / Cross IBM Activity Rob Culp, IBMs ESRI Alliance Owner, –Product Development Terry Saunders, Product Management, ESRI –Overall IBM Alliance Julio Olimpio, ESRIs IBM Alliance Owner, –IBM Maximo Software Alliance April Nichols, ESRIs Maximo Alliance Owner,

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary Demonstrating IBM Maximo Spatial Pre Recorded Live Demo by Gary Cooper –Available on CD –Contact Lori Galvin for a copy –Online access through the EAM Resource Center et_Mgmt_Release_1.wmv et_Mgmt_Release_1.wmv Complex Demo Environment –Initially Server Based in Bedford –Contact Steve Kominiarek –Need to be an IBM employee to access –Available now, working on demo scenarios ESRI Product Licensing for IBM Tivoli –Please work all requests through Pete Karns

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary Ordering IBM Maximo Spatial Asset Management IBM employees –Order software on Xtreme Leverage – Upgrading Customers –Use the download center that IBM customers or anyone with a valid ICN can access is DSW Online. –Or contact eCare at Partnerworld Partners – –ISV – contact Bill Coakley –SI – contact Mark Hagan –We cannot distribution our GIS demo database –Must work directly with ESRI for ArcGIS Server demonstration licenses New Clients –Through normal sales process

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs What exactly is IBM Maximo Software selling? –We are a selling a solution, IBM Maximo Spatial, spatially enables IBM Maximo Asset Management. This solution is designed to work with ESRIs ArcGIS Server 9.2. –IBM and ESRI have a long standing partnership across many SWG products, however we are not selling ESRIs products.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs How does ESRI go to market outside of North America? –IBMers in SW IOT, NE IOT, ASEAN and other non AG regions. It is likely that your territory will be covered by one of ESRI international distribution partners. ESRI has a solid network of channel partners who distribute and provide services for ESRI solutions. –If you are looking to begin a relationship and or find a contact, please work through Pete Karns or Rob Culp.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs Who can implement IBM Maximo Spatial? –IBM will have resources trained on IBM Maximo Spatial and available to support implementations. However, client requirements may exceed current IBM capabilities and thus require resources skilled on ESRIs ArcGIS Server and or GIS implementation concepts. –IBM does not have a GIS consultancy practice –We would expect to work with selected ESRI business partners and ESRIs own consultants. –Sales should work through their BSMs when IBM Maximo Spatial is being positioned.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs What if a client is not running ESRI today? –ArcGIS Server 9.2 includes powerful data interoperability functionality, including the ability to work with GE Smallworld, Intergraph, Oracle Spatial and some 75+ data formats. –Although a client may not be using ESRI software in every application, it is likely they will have some ESRI products installed for land use, environmental, etc –The customer will purchase the required software directly from ESRI.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs What if a client is running ESRI today, but an older version? –If an existing ESRI client is not using ArcGIS Server 9.2 Advanced Enterprise, they should contact their ESRI account manager to arrange for the necessary upgrade or purchase. –ArcGIS Server has the capability to interoperate with earlier verison of their own software, therefore a client will not need to upgrade their production GIS system in order to use Maximo Spatial –IBMers are encouraged to make contact with the respective ESRI account managers early in the sales cycle. If you do not know the ESRI account manager, please utilize the key contacts outlined above to facilitate an introduction.

IBM Maximo Spatial © 2007 IBM Corporation IBM Proprietary FAQs What is the relationship between ESRI and IBM? –IBM and ESRI have formed a global alliance to serve the growing market for enterprise Geographic Information System (GIS) solutions. ESRI provides GIS software technology and IBM provides infrastructure products and services critical to make spatial applications enterprise- ready. Together, ESRI and IBM can deliver hardware, software, installation, and training, as well as outsourcing if required. –IBM Maximo Spatial stems from an alliance between ESRI and MRO Software to develop and market spatial asset management solutions. IBMs acquisition of MRO Software enables Maximo clients to leverage the full breadth of the joint (IBM / ESRI) solutions. –ESRI based enterprise GIS solutions have frequently been deployed with IBM hardware, software, and services to address the business requirements of governments and other industry clients. IBM hardware and software technologies deployed include System p, System x, System z, TotalStorage®, WebSphere, DB2® and Informix® products, and AIX®. ESRI is a Premier member of IBM PartnerWorld® for Developers and an IBM Strategic Alliance Partner.

Enterprise Asset Management IBM Proprietary37 © Copyright IBM Corporation 2007 Questions ? ? ? ? ? ? ? ? ? ?

Enterprise Asset Management IBM Proprietary38 © Copyright IBM Corporation 2007 Thank You!