The founding of Graff in 1960 by Laurence Graff marked the start of an extraordinary journey spanning over five decades, which continues to this day. Graff handled more diamonds of notable rarity and beauty than any other jeweller.

Graff was born in Stepney in Graff was born in Stepney in The son of a Romanian mother - Rebecca Segal, and a Russian father, Harry Graff. The son of a Romanian mother - Rebecca Segal, and a Russian father, Harry Graff. In 1953 at the age of 15, Laurence Graff begins his lifetime in diamonds into partnership with Schindlers jewellery workshop in Londons Hatton Garden, while studying at the Central School of Arts and Crafts. That shop went out of business and so Graff began selling his jewellery designs independently to jewellers all over England. In 1953 at the age of 15, Laurence Graff begins his lifetime in diamonds into partnership with Schindlers jewellery workshop in Londons Hatton Garden, while studying at the Central School of Arts and Crafts. That shop went out of business and so Graff began selling his jewellery designs independently to jewellers all over England.

In 1967 Sensing the opportunities abroad, Laurence Graff decides to travel with his creations, first setting up a jewellery concession in Robinsons Department Store in Singapore, and expanding into trade fairs and exhibitions around the world.

After years of travelling, selling his wares overseas, in 1974 he decided to establish a store in Knightsbridge. In the same year Graff acquires the Star of Bombay – a 47,39ct diamond and the first of a great many famous diamonds that would pass through the House of Graff

Throughout its rich history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller, and to this day continues to inspire and excite the world's most discerning client with his jewellery.

Some of the world's largest and rarest diamonds together in the palm of Laurence Graff's hands. Some of the world's largest and rarest diamonds together in the palm of Laurence Graff's hands. This magnificent collection totals an incredible carats. This magnificent collection totals an incredible carats. Clockwise from top: Clockwise from top: The Delaire Sunrise The Delaire Sunrise The Wittelsbach- Graff The Wittelsbach- Graff The Graff Pink The Graff Pink The Blue Ice The Blue Ice The Magnificence The Magnificence The Flame The Flame The Graff Constellation The Graff Constellation The Graff Sweethearts The Graff Sweethearts

In 2006 The Lesotho Promise necklace is unveiled, consisting of an incredible 26 D colour Flawless diamonds totalling cts, cut from the 15th largest diamond ever discovered, weighing 603 cts in the rough.

In 2008 The Graff Luxury Watch division launches with five collections: Technical, Sport, Dress, Jewelled and Bespoke. Inspired by the facets of a perfectly cut diamond. Crafted in Geneva.

In 2015 Graff Diamonds unveils the Fascination, a highly-unique transformable jewel incorporating cts of the very finest white diamonds.

The House of Graff is synonymous with the most fabulous jewels in the world. The name symbolizes rarity, beauty, excellence and the finest diamonds. Graff is one of the world's leading diamond companies, involved in every stage of the jewelry making process, from mining and polishing to the magnificent hand finished piece.

The world's most fabulous jewels can be found in over 40 stores worldwide, including: London London New York New York Dubai Dubai Moscow Moscow Paris Paris Hong Kong Hong Kong Tokyo Tokyo Baku Baku Seoul Seoul Melbourne Melbourne

With stores around the world, Graff jewelry is exceptional; the quality, the style and the workmanship are unsurpassed. As Founder and Chairman of the Company, Laurence Graff has set an unsurpassed standard of excellence and innovation in the world of high jewelry. It has already been said that more important gem quality diamonds have passed through his hands than any other living Diamantaire.