Neuromarketing Prepared by Artem Mukovozchik, 4IT
Functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain
Electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response
Sensors to measure changes in one's physiological state, also known as biometrics, including heart rate, respiratory rate, and galvanic skin response
Facial coding to categorize the physical expression of emotion
Eye tracking to identify focal attention
All in order to learn why consumers make the decisions they do, and which brain areas are responsible.