Monetizing Flash Games Across Different Platforms Как монетизировать флэш-игры на любых платформах Gevorg SARGSYAN, CEO, Plexonic Merlin GORE, Lead Engineer,

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Monetizing Flash Games Across Different Platforms Как монетизировать флэш-игры на любых платформах Gevorg SARGSYAN, CEO, Plexonic Merlin GORE, Lead Engineer, FlashGameLicense discussion led by Alex NICHIPORCHIK, Business Development, Spil Games

2 Introduction Flash Gaming and I Как мы начали заниматься флэш- играми

3 Licensing Лицензирование A common way to monetize Flash games is licensing. What are the most popular types of licenses and what is a general sum developers can expect to earn for each? Популярным способом монетизации флэш-игр является лицензирование. Какие виды лицензий являются самыми популярными, и что следует ожидать разработчикам в финансовом плане?

4 Buyers Покупатели How do buyers work with licenses and what do they typically look for when deciding what games to pursue? Как покупатели контента работают с лицензиями, и как они решают, какие игры им нужны?

Molehill (3D Flash Games) How will Molehill (Hardware Accelerated Flash Games) impact the current monetization models? Should developers invest more resources in such games? Will it pay off? Как Molehill повиляет на нынешние модели монетизации? Стоит ли разработчикам вкладывать больше ресурсов в игры с поддержкой hardware acceleration? 5

6 Partners Партнеры Is there a way to work with an exclusive partner, and what are the benefits are of such a relationship? Можно ли работать только с эксклюзивным партнером, и каковы преимущества таких отношений?

Platforms Платформы Where are the majority of the sponsors coming from? Online gaming portals? Facebook & other social networking apps? Non-gaming web sites? Who are the big spenders? Откуда приходит большинство спонсоров? С онлайн порталов? С Facebook и других социальных медиа? С неигровых вебсайтов? Кто тратит больше всего денег? 7

Platforms Платформы What are the main monetization features developers should include when designing games for the different platforms? Какие основные элементы монетизации разработчики должны включить в свои игры, делая игры для разных платформ? 8

Platforms Платформы From the developer perspective, what are the key differences in monetization opportunities between Facebook and the web? С точки зрения разработчика, какие основные различия в возможностях по монетизации между Facebook и веб? 9

Narrowing Focus Точка зрения: Web vs Facebook For a company with limited resources that cant pursue all options at once, when does it make sense to focus on social- networking apps and when does it make sense to focus on web? For both web and Facebook, when does it make sense to go through a publisher and when should developers attempt to go it alone. What are the biggest hidden opportunity costs in pursuing each platform? 10 Какой выбор лучше для компании с ограниченными ресурсами, которая не может одновременно заниматься выпуском игр для Facebook и для веб? В каких случаях лучше обратиться к издателю, а в каких – попытаться издать игру самому? Какие скрытые затраты подстерегают разработчиков на каждой из платформ?

Industry Insights Индустрия: сегодня и завтра From your perspective, what is the greatest monetization opportunity available for Flash developers today? Is there one carry-all answer or would you have different advice for different circumstances? What are the biggest monetization hurdles youre facing today? Where is your company going from here and how do you plan to continue to grow your monetization? 11 Какие лучшие возможности по монетизации существуют на сегодняшний день для флеш-разработчиков? С какими сложностями по монетизации игр вы столкнулись на сегодняшний день? Что вы и ваша компания планирует делать в будущем для улучшения ваших каналов монетизации?