Наш сок – это любовь. Brief Задача We needed to develop first time communication for the hugely popular in Ukraine juice trademark – Nash Sik (literally.

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Наш сок – это любовь. Brief Задача We needed to develop first time communication for the hugely popular in Ukraine juice trademark – Nash Sik (literally.
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Наш сок – это любовь

Brief Задача We needed to develop first time communication for the hugely popular in Ukraine juice trademark – Nash Sik (literally Our Juice). The task included creating of unique brand image and brand language for the product known by its minimalistic package, low price and high quality. Нашей задачей было разработать первичную коммуникацию для потрясающе популярного в Украине бренда сока – «Наш Сік» («Наш Сок»). Задание включало в себя создание уникального имиджа бренда и языка бренда для продукта, который раньше был известен своей минималистичной упаковкой, низкой ценой и высоким качеством.

Solution Решение Through simple touching stories we unveiled brands main message – Our Juice is about love and care. Animated style of communication derived from minimalistic pack and our desire to distinguish it from other juices traditional glossy-tasty ads. Campaign idea was reinforced by beautiful illustrations of Ukrainian artist Moleska (Anna Rysakova) and ear-catching music of newly emerged band PUR:PUR. С помощью простых трогательных историй мы передали главный месседж бренда: Наш Сок – это любовь и забота. Анимированный стиль коммуникации произошел из минималистичной упаковки и нашего желания выделить его рекламу среди традиционной глянцево-приторной рекламы соков. Идея кампании была подкреплена красивыми иллюстрациями украинской художницы Молески (Анна Рысакова) и приятной музыкой недавно появившейся украинской группы PUR:PUR.

Nash Sik TVC

Nash Sik Prints and OOH

Our Juice. For everyone you love Наш Сок. Для всех, кого любишь

Our Juice. For everyone you love Наш Сок. Для всех, кого любишь

Our Juice. For everyone you love Наш Сок. Для всех, кого любишь

Results Результаты Despite crisis we had 26% rise in sales comparing to the same period last year (after 5 month of campaign); 2% rise in market share (after 5 month of campaign); Direct positive feedback from customers. Несмотря на кризис, продажи возросли на 26% по сравнению с аналогичным периодом прошлого года (после 5 месяцев кампании); Доля рынка возросла на 2% (после 5 месяцев кампании); Был получен прямой позитивный фидбэк от покупателей.