Lee Torrens. ТЕНДЕНЦИИ, УГРОЗЫ и УСПЕХ В МИКРОСТОКЕ Trends, Threats and Success in Microstock.

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Lee Torrens

ТЕНДЕНЦИИ, УГРОЗЫ и УСПЕХ В МИКРОСТОКЕ Trends, Threats and Success in Microstock

ТенДЕНЦИИ Trends

дистрибуция в разных ценовых категориях price agnostic distribution Тенденции

ИСКЛЮЧЕНИЕ ПОСРЕДНИКОВ/ ПРОДАЖи НАПРЯМУЮ disintermediation / selling direct Тенденции

ГЕОГРАФИЯ Geography Тенденци и

ЭКСКЛЮЗИВНОСТЬ Exclusivity Тенденции

ОТСЕВ ЛЮБИТЕЛЕЙ Hobbyist elimination Тенденции

УГРОЗЫ Threats

Качество Quality Угрозы

КОПИРОВАНИЕ Copying Угрозы

Getty Images Угрозы

БЕСПЛАТНЫЕ ФОТОГРАФИИ Free Photos Угрозы

Лицензии creative commons Creative Commons Угрозы

УСПЕХ Success

САМЫЕ УСПЕШНЫЕ МИКРОСТОКЕРЫ... The most successful microstockers...

Бюджеты Budgets Успех

МЕСТА СЪЕМОК Locations Успех

Темы СЪЕМОК Subjects Успех

ОБОРУДОВАНИЕ Equipment Успех

СТИЛЬ Style Успех

КОЛИЧЕСТВО Quantity Успех

ДИСТРИБУЦИЯ Distribution Успех

ВОПРОСЫ, заданные через сайт Submitted Questions

Что такое глобальная фотостоковая индустрия сегодня? Какие основные процессы происходят на рынке? What does the global stock photo industry look like today? What are the main processes that take place?

ЧТО ПРОИЗОЙДЕТ В ИНДУСТРИИ В ТЕЧЕНИЕ СЛЕДУЮЩИХ 1-2 лет? What will be happening in the industry during the next 1- 2 years?

МОГУТ ЛИ ВЫЖИТЬ НЕБОЛЬШИЕ ЛОКАЛЬНЫЕ стоковые фотобанки? Can small, local stock photo agencies survive?

С КАКИМИ РИСКАМИ сегодня СТАЛКИВАЕТСЯ ИНДУСТРИЯ ФОТОСТОКОВ? What hazards does the stock photo industry currently face?

НЕУЖЕЛИ МНОГИЕ ОБЫЧНЫЕ СТОКЕРы БУДУТ ВЫНУЖДЕНЫ ПОКИНУТЬ ИНДУСТРИЮ ИЗ-ЗА КОНКУРЕНЦИИ? ЧТО ОНИ МОГУТ СДЕЛАТЬ ЧТОБЫ СОХРАНИТЬ ПОЧВУ ПОД НОГАМИ? Will many ordinary stockers be forced to leave the industry due to competition? What can they do to hold their ground?

КАК СЕГОДНЯ СТОКОВОМУ ФОТОГРАФУ ПОВЫСИТЬ СВОЮ ЭФФЕКТИВНОСТЬ И УРОВЕНЬ ДОХОДА? How can stock photographers increase their efficiency and income today?

МОГУТ ЛИ ПРОФЕССИОНАЛЬНЫЕ ФОТОГРАФЫ БЕЗ ОПЫТА РАБОТЫ С ФОТОСТОКАМИ СТАТЬ УСПЕШНЫМИ СТОКОВЫМИ ФОТОГРАФАМИ? КАКОВА НАИЛУЧШАЯ СТРАТЕГИЯ? Can professional photographers with no stock industry experience succeed in stock today? What is the best strategy?

Подтолкнет ли эксклюзивных авторов изменение авторских отчислений на айстокфото изменить свой эксклюзивный статус? Как насчет тех, кто рассматривал возможность перейти в эксклюзив? Will the iStockphoto royalty changes force contributors to withdraw their exclusivity? Should they? What about people who were considering exclusivity?

КАК ПРОФЕССИОНАЛЬНЫЕ СТОКОВЫЕ ФОТОГРАФЫ С БОЛЬШИМ ПОРТФОЛИО ОПРЕДЕЛЯЮТ С КАКИМИ НОВЫМи НЕБОЛЬШИМи фотобанками есть смысл начинать работать? How can professional stock photographers with large portfolios determine which new and small agencies to use?

СТОИТ ЛИ УСПЕШНЫМ МИКРОСТОКЕРАМ ПРОБОВАТЬ СЕБЯ В МАКРО (Getty, Corbis и т.д.) Should successful microstockers try macrostock (Getty, Corbis, etc)?

ВОПРОСЫ? Questions?