Некоторые мысли по поводу перспектив. Николай Григорьев ng@couchnick.com.

Презентация:



Advertisements
Похожие презентации
There are some pictures that show the role and place of branding in globalization.
Advertisements

PROJECT Computer in our life Executed work: Ророva E.V.
Money - money can often spoil the man who earns it - money can help to get what a man wants - not everything can be bought - its good when a man rules.
The Law of Demand The work was done by Daria Beloglazova.
Учимся писать Эссе. Opinion essays § 1- introduce the subject and state your opinion § 2-4 – or more paragraphs - first viewpoint supported by reasons/
It is an argument, collision of people. The reasons of conflicts : People want different things; They have different ideas and their values are different;
Выполнил ученик 10 класса: Прядченко Евгений. New York is the largest city in the USA and the biggest seaport. It is the business centre of the United.
Delaware Liberty and independence.. First State ( Diamond State ) Delaware is like a Diamond. It was the first state to ratify the new USA Constitution.
Schools in other countries.. Schools in Australia Most children study in state schools where education is free. But there are many children who live in.
I Love School. Do You? Some people like school, others do not. But people of different ages always have something to say about school. Write five things.
Everybody knows there is no one close than mother on Earth. The moment we are born we are surrounded by her warmth and care. Growing up we tell her our.
BRITAIN IS THE COUNTRY OF TRADITIONS
C CC CONFLICTS. What conflict is. Conflict is a quarrel between two or more people, when they are disagree with each other. Conflict is a quarrel between.
The Amazing World of Idioms Olga Pavlovskaya 9B Scientific Manager: I.V.Zubrilina.
LIFE IN THE USA Society. Introduction. People may move up or down the social ladder within their lifetime or from one generation to the next. People may.
Extreme Ironing. Extreme Ironing (or EI) is an extreme sport and a performance art in which people take an ironing board to a remote location and iron.
How to crack technical interview ? Yogesh Mehla. Many of my friends who are technically good and even great, but they are unable to crack their first.
Fractal A fractal is a mathematical set that has a fractal dimension that usually exceeds its topological dimension and may fall between the integers.
Broadsheets and tabloids.. Newspaper…What is it? The newspaper is a resource that contains some information. The content of the newspaper can be both.
The Three Branches of the American Government By Jill Buckett.
Транксрипт:

Некоторые мысли по поводу перспектив

Николай Григорьев

Lippincott is a leading brand strategy and design consultancy. The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity. Lippincott operates globally from its offices in the United States, Europe, Asia and the Middle East. Recent clients include American Express, Citigroup, Delta Air Lines, ExxonMobil, Goldman Sachs, IBM, Mashreq, McDonalds, Nissan, Samsung, Sprint, Vale and Walmart. Николай Григорьев

The myth is, its not an issue for rational business audiences. The traditional wisdom says B2B companies are speaking to audiences that are focused only on the measurable parameters. Yet industrial workplaces comprise ordinary people who are no different from anyone else in how they make judgments, have arguments, fall in love, or dislike people and things. Subjectivity is as much a factor in business-to-business decisions as it is in the consumer-facing world, and it feeds the word-of-mouth recommendations that are direct expressions of brand strength. Николай Григорьев

Количество фолловеров в инстаграм B2C: у Nike более , у Starbusks более Количество фолловеров в инстаграм B2B: у NASA около , у General Electric около Уроки: a. Контекстуализируйте свой продукт на фотках. Где, кем и как он используется. b. Используйте животных и детей. Малыши – это отличное начало для маркетинговой коммуникации. c. Краудсорсте забавные фотки. Поощряйте визуальные эскапады фолловеров. d. Апеллируйте к устремлениям. Фоткайте ваш бренд, как мечту, становящуюся реальностью. e. Делитесь «секретными» фотками инсайдеров. Продвигайте события «за сценой». Николай Григорьев