© MEX FULLSERVICE ALL RIGHTS RESERVED WINNERS REVIEW for MAMI session PR Lions Promo Lions Titanium & Integrated Lions Media Lions

© MEX FULLSERVICE ALL RIGHTS RESERVED Показатели В рамках фестиваля было показано 22,6 тысячи работ из 86 стран. Их оценивали 11 специальных жюри. В этом году на фестивале впервые появилась номинация PR Lions.

© MEX FULLSERVICE ALL RIGHTS RESERVED Показатели Общее количество заявок снизилось на 19.9% по сравнению с рекордным 2008 годом. Больше всего пострадала номинация с печатной рекламой ее стало на 32.2% меньше, далее идет телереклама минус 25.4%.

© MEX FULLSERVICE ALL RIGHTS RESERVED Тенденции 2009 Положительный и позитивный дух работ - основная тенденция фестиваля в этом году Мир возвращаются к семейным ценностям В этом году было много зеленых работ, благотворительности, туризма. Гламура, секса, удовольствий почти нет среди работ победителей. Среди победителей были работы, которые были бы не понятны украинскому потребителю

© MEX FULLSERVICE ALL RIGHTS RESERVED Почему Украина не вошла? Мало работ Украина подала на фестиваль. Мало членов жюри, понимающих или знающих заранее наши работы. В каждом составе жюри обычно по 4-5 американцев, столько же западных европейцев, представлена равномерно латинская Америка, Япония, Австралия. Со всей же восточной Европы, включая Россию, в лучшем случае 1 человек. Нужно уметь угадывать настроение, господствующее в Каннах, чтобы не выбиться из него излишне жесткой или наоборот доброй работой.

© MEX FULLSERVICE ALL RIGHTS RESERVED Promo Lions

© MEX FULLSERVICE ALL RIGHTS RESERVED Promo Lions / Grand Prix & PR Lions YUBARI / YUBARI RESORT / TOWN PROMOTION / BEACON COMMUNICATIONS Tokyo, JAPAN Примечание: Здесь и далее все работы – победители во всех категориях вы можете найти в разделе Awards на сайте Cannes Lions 2009 здесь -

© MEX FULLSERVICE ALL RIGHTS RESERVED Promo Lions / Gold & PR Lions STORE +, THE STORE THAT SELLS HOPE / PORTUGUESE RED CROSS / RED CROSS DONATIONS/HOPE / LEO BURNETT LISBOA, PORTUGAL

© MEX FULLSERVICE ALL RIGHTS RESERVED Promo Lions / Gold / MAGIC SALAD PLATE / FOUR'N TWENTY / MEAT PIES / CLEMENGER BBDO MELBOURNE, AUSTRALIA

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© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions PROTECTING FUTURES / PROCTER & GAMBLE / FEMININE HYGIENE / MS&L New York, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions WORLD'S FIRST EPHEMERAL MUSEUM / DIAGEO PORTUGAL / PAMPERO RUM / LEO BURNETT LISBOA, PORTUGAL

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions LOVE DISTANCE / SAGAMI RUBBER INDUSTRIES / CONTRACEPTIVE / GT Tokyo, JAPAN

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions ZURICH'S BEING SOLD / CABARET VOLTAIRE / CABARET / SPILLMANN/FELSER / LEO BURNETT Zurich, SWITZERLAND

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions KHEDE KASRA / HARIRI FOUNDATION / WOMEN EMPOWERMENT PROGRAM / LEO BURNETT BEIRUT, LEBANON

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions BRING BACK PEACE / CAMARA DE COMERCIO DE COSTA RICA / ASOCIACION DE FAMILIARES VICTIMAS DE HOMICIDIO / ANTI-CRIME CAMPAIGN / DDB COSTA RICA San José, COSTA RICA

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions & Titanium Lion THE GREAT SCHLEP / JEWISH COUNCIL FOR EDUCATION AND RESEARCH / PRESIDENTIAL CAMPAIGN / DROGA5 New York, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions HONEY, LET'S LICK THE PROBLEM / THE HAAGEN-DAZS BRAND / FROZEN DESSERT / KETCHUM San Francisco, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions ONE THOUSAND CASMURROS / TV GLOBO / TV MINI-SERIES / LIVEAD São Paulo, BRAZIL

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions BEAUTIFUL GAME / SPORTECH / THE NEW FOOTBALL POOLS / RESONATE London, UNITED KINGDOM

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions PIGS ARE WORTH IT! / BPEX / PIG INDUSTRY PRICES / WEBER SHANDWICK London, UNITED KINGDOM

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions GUINNESS RALLY / DIAGEO-GUINNESS USA / BEER / TAYLOR New York, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED PR Lions EARTH HOUR / WORLD WIDE FUND FOR NATURE / GLOBAL WARMING AWARENESS / LEO BURNETT SYDNEY, AUSTRALIA

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© MEX FULLSERVICE ALL RIGHTS RESERVED Titanium & Integrated Lions / Integrated Grand Prix / OBAMA FOR AMERICA / OBAMA/BIDEN 2008 / PRESIDENTIAL CANDIDATE / OBAMA FOR AMERICA Chicago, Illinois, USA

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© MEX FULLSERVICE ALL RIGHTS RESERVED Titanium & Integrated Lions / Gold / THE NOW NETWORK / SPRINT / SPRINT / GOODBY SILVERSTEIN & PARTNERS San Francisco, USA

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© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Grand Prix / KIT KAT MAIL 2009 / NESTLÉ CONFECTIONERY / KIT KAT / JWT JAPAN Tokyo, JAPAN

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / DYNAMIC OVERLAYS / LA SIRENA / DEPARTMENT STORES / PAGES BBDO Santo Domingo, DOMINICAN REPUBLIC

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / CEILING CINEMA / NISSAN CENTER EUROPE GmbH / NISSAN MICRA C+C CABRIO / TBWA, GERMANY Berlin, GERMANY

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / REINVENTING THE MAGAZINE / LEXUS USA / 2010 LEXUS RX / TEAM ONE El Segundo, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / BE THE NEWS / NISSAN / NISSAN / LEW'LARA\TBWA Sao Paulo, BRAZIL

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / THE WORLD IS NOISY ENOUGH / AEG ELECTROLUX / WASHING MACHINES / ZENITHOPTIMEDIA INTERNATIONAL London, UNITED KINGDOM

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / CHECK THEM / VERITAS SPIRITI / TESTICULAR CANCER AWARENESS / McCANN ERICKSON SKOPJE, MACEDONIA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / REVERSE GRAFFITI PROJECT / THE CLOROX COMPANY / GREEN WORKS NATURAL CLEANER / DDB WEST San Francisco, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / THE MISSING 'H' / FOOTBALL FEDERATION AUSTRALIA / INTERNATIONAL FOOTBALL / LOWE SYDNEY, AUSTRALIA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / BANNER CONCERTS / AXION / YOUTH BANKING / BOONDOGGLE Leuven, BELGIUM

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions /Gold / WISH I COULD BE TRUE TO MYSELF / SONY MUSIC ENTERTAINMENT INC. / JUJU FEAT. SPONTANIA / DENTSU Tokyo, JAPAN

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / STRAUCHANIE SPONSORSHIP / MARS / MARS CHOCOLATE BAR / STARCOM MELBOURNE, AUSTRALIA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / FROM GIOVANNI TO DONGIOVANNI / NESTLÉ / BACI PERUGINA CHOCOLATE / ARMANDO TESTA Turin, ITALY

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / TO SHAVE OR NOT / GILLETTE PROCTER & GAMBLE / GILLETTE MACH 3 / MEDIACOM INDIA Mumbai, INDIA

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions / Gold / AYGO CAR DANCE PARTY / TOYOTA / TOYOTA AYGO / HAPPINESS BRUSSELS, BELGIUM

© MEX FULLSERVICE ALL RIGHTS RESERVED Media Lions /Gold / SUSTAINABILITY / WALMART / RETAIL STORE / MEDIAVEST USA New York, USA

© MEX FULLSERVICE ALL RIGHTS RESERVED Заключение Интересно, какой же тренд будет преобладать в 2010? Попытаемся угадать!

© MEX FULLSERVICE ALL RIGHTS RESERVED Заключение Спасибо за внимание!