The right asset. In the right place. At the right time. Zebra Confidential Genuine Zebra Supplies Introduction February 2010

Agenda What are Supplies? Genuine Zebra Labels Genuine Zebra Ribbons Zebra Solution Zebra Confidential 2

What are Supplies? Media used to print on Labels Tags / Tickets Receipt papers Wristbands Ribbons Zebra Confidential 3

The right asset. In the right place. At the right time. Zebra Confidential Genuine Zebra Labels

Thermal Transfer - a ribbon is used. As the ribbon passes between the heated print head and the media, the heat of the print head causes the ribbon to release ink, which bonds to the surface of the media. Direct Thermal - no ribbon is used. The print head comes into direct contact with specially treated, heat sensitive material. As the print head elements are heated, the stock turns black, and the print becomes part of the label or tag. Printing Technologies

Thermal Transfer Advantages –Durable Image for Indoor/Outdoor Conditions –Variety of Labels and Ribbon Formulations –Better for fine/small print –Longer printhead life Disadvantages –Two Supply Items –Ribbon Must be Compatible with face stock –Higher Total Cost

Direct Thermal Advantages –One Supply Item –Simple Printer Operation –Quality Images –Cost Efficient Disadvantages –Sensitive to Environment –Limited Materials –Shorter Printhead Life –Higher Darkness Setting

Challenges Competition Hundreds of label converters in every region Knowledge Many of our partners do not have label application knowledge like label converters do Route to Market Most label converters sell direct to end user, within their own country Margins Can be very low for plain paper and receipt products Freight costs Paper is heavy compared to e.g. ribbons and printheads

Zebra ZipShip Labels About 250 items in stock Produced in bulk at low cost Shipped out in any volume Reduces selection time and keeps costs stable New ZipShip online selector tool for quicker costing On-line at AccessZebra Downloadable from Marketing Store (on course DVD)

Zebra Label Value Adds Fully tested and approved solutions By the printer manufacturer ZipShip – easy, available and competitive Custom – special solutions for mission-critical applications Two manufacturing plants in EMEA Purpose-built presses High-speed for paper labels Best possible die-cut for synthetic materials Special equipment for small roll formats Matching ribbons for a full Zebra Supplies Solution

The right asset. In the right place. At the right time. Zebra Confidential Genuine Zebra Ribbons

PrimerInk LayerBase Film Back Coating Ribbon Construction

Ribbons are usually classed as one of three types: Resin Ribbon features: More resistant than wax to environmental conditions Burns at higher temperatures and require slower print speeds Ribbon Types

3400 Zebras Ribbon Range for Industrial Printers 5319 RESINWAX/RESINWAX 2100 PRICE LOW HIGH DURABILITY Mid-range/High-end printers 3200

2300 RESINWAX/RESINWAX PRICE LOW HIGH DURABILITY 5095 Desktop Printers 3200 Zebras Ribbon Range for Desktop Printers

Wax Wax/Resin Resin Uncoated Paper Topcoated Paper Matt Synthetics Gloss Synthetics Recommended Test first Ribbon Compatibility

Zebra Ribbon Value Adds Fully tested and approved solutions By the printer manufacturer Its all ZipShip – easy, available and competitive Very large ribbon purchaser globally Excellent cost base A substantial player in the ribbon market Two warehouses in EMEA Matching labels for a full Zebra Supplies Solution

The Zebra Solution Ribbon suppliers are very rarely label experts Label suppliers are not ribbon experts These two markets do not operate together Zebra brings label and ribbon together for the best COMBINATION with our printers!

Conclusion Zebra Confidential 19 for your attention