Презентация на тему: " Responsible for the presentation: Lugovtsova Irene Iljina Ekaterina." — Транскрипт:
Responsible for the presentation: Lugovtsova Irene Iljina Ekaterina
1. Touching lives, improving life 2. P&G brands in Russia 3. Core strengths 4. Markets 5. P&G offices in Russia 6. Functional departments 7. Social responsibility 8. Top 100 global marketers 9. Comfortable working environment Structure
Type - Public Industry - Consumer goods Founded Founders - William Procter, James Gamble Headquarters - Cincinnati, Ohio, U.S. Area served - Worldwide Key people - A.G. Lafley (Chairman, President and CEO) Products - Foods, beverages, cleaning agents and personal care products In 2014 P&G recorded $83.1 billion in sales. Purpose: We will provide branded products and services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation…
Blend-a-med Braun Camay Dolce&Gabbana Fragrances Gillette Head&Shoulders Lacoste Parfums Mr. Proper Max Factor Oral-B Wella Ambi Pur Ariel Duracell Fairy Pampers 50 brands - market-leaders 24 of them - brands with annual sales of $1 billion to more than $10 billion
P&G focuses on five core strengths required to win in the consumer products industry. We are designed to lead in each of these areas.
P&G market products in more than 180 countries such as US, Canada, Germany, Denmark, Russia. With this stature comes both responsibility and opportunity. The headquarters is in Cincinnati, Ohio.
The company has 4 offices in Moscow and 4 regional offices in St. Petersburg, Novosibirsk, Rostov-on-don and Yekaterinburg. According to the head of the company's revenue from sales of Procter & Gamble in Russia exceeds $1 billion per year ( $2 billion)
P&G has made its organization structure an important part of its capability to grow. It combines global scale benefits with a local focus to win with consumers and retail customers 4 functional departments: Global Business Units (GBUs) work with consumers, brands and competitors at a global level. Responsible for innovations, profit and indexes for investors. Market Development Organizations (MDOs) responsible for detailed investigation of consumer and suppliers specification on each market, reponsible for global initiative usage, which GBU takes. Global Business Services (GBS) responsible for businnes support and workinf with partners, in order to compete with other companies. Lean Corporate Functions (CF) take control of innovations and constant opportunities development
Improving lives of 50 million people every year paying competitive wages treating employees and suppliers with respect preventing conflicts of interest ensuring consumer privacy maintaining financial stewardship Conservation of Resources Designing and manufacturing products that maximize the conservation of resources Renewable Resources Using 100% renewable or recycled materials in all products and packaging Powering our plants with 100% renewable energy Worth from Waste Having zero consumer and manufacturing waste going to landfills
The company's capitalization is nearly $218 billion Advertising costs amounted to $8,190 billion