Мы предполагаем, что вам понравилась эта презентация. Чтобы скачать ее, порекомендуйте, пожалуйста, эту презентацию своим друзьям в любой соц. сети. Кнопочки находятся чуть ниже. Спасибо.
Идет загрузка презентации. Пожалуйста, подождите
Презентация была опубликована
Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das
Copyright © 2006 Pearson Education Canada Inc What is a Group? Two or more people who interact to accomplish either individual or mutual goals
Copyright © 2006 Pearson Education Canada Inc Reference Group A person or group that serves as a point of comparison (or reference) for an individual in the formation of either general or specific values, attitudes, or behaviour.
Copyright © 2006 Pearson Education Canada Inc Types of Reference Groups Classified by: –Membership Symbolic –Extent of interaction Direct versus indirect –Nature of attraction Aspirational versus dissociative –Degree of formality Formal versus informal
Copyright © 2006 Pearson Education Canada Inc Types of Reference Group Influence Informational Influence –When a member of reference group provides information used to make purchase decisions Normative Influence –When we conform to group norms in order to belong to that group Identification Influence –When we identify with, and internalize, a groups values and behaviours
Copyright © 2006 Pearson Education Canada Inc Factors Encouraging Conformity: A Reference Group Must... Inform or make the individual aware of a specific product or brand Provide the individual with the opportunity to compare his or her own thinking with the attitudes and behaviour of the group Influence the individual to adopt attitudes and behaviour that are consistent with the norms of the group Legitimize the decision to use the same products as the group
Copyright © 2006 Pearson Education Canada Inc Selected Consumer-Related Reference Groups Friendship groups Shopping groups Work groups Virtual groups or communities Brand communities Consumer-action groups celebrities
Copyright © 2006 Pearson Education Canada Inc. 12-8
Copyright © 2006 Pearson Education Canada Inc Reference Groups and Marketing Strategy Recognize the extent of reference group influence in a situation Identify the most effective type of reference group influence Identify possible reference group members to use in promotions Attempt to increase reference group influence
Copyright © 2006 Pearson Education Canada Inc Households Family Households: Married couple, Nuclear family, Extended family Non-Family Households: Unmarried couples, Friends/ Roommates, Boarders
Copyright © 2006 Pearson Education Canada Inc The Typical Household? Canada: Nuclear family Thailand: Extended family USA: Not married, no children
Copyright © 2006 Pearson Education Canada Inc The Family Life Cycle Traditional Family Life Cycle –Stage I: Bachelorhood –Stage II: Honeymooners –Stage III: Parenthood –Stage IV: Post-parenthood –Stage V: Dissolution Modifications - the Nontraditional FLC
Copyright © 2006 Pearson Education Canada Inc
Copyright © 2006 Pearson Education Canada Inc Figure 12-6 Noteworthy Nontraditional FLC Stages Family Households Childless couplesIt is increasingly acceptable for married couples to elect not to have children. Contributing forces are more career-oriented married women and delayed marriages. Couples who marry later in life (in their late 30s or later) More career-oriented men and women and greater occurrence of couples living together. Likely to have fewer or even no children. Couples who have first child later in life (in their late 30s or later) Likely to have fewer children. Stress quality lifestyle: Only the best is good enough Alternative FLC StagesDefinition/Commentary
Copyright © 2006 Pearson Education Canada Inc Figure 12-6 (continued) Family Households Single parents IIYoung man or woman who has one or more children out of wedlock. Single parents IIIA single person who adopts one or more children. Extended familyYoung single-adult children who return home to avoid the expenses of living alone while establishing their careers. Divorced daughter or son and grandchild(ren) return home to parents. Frail elderly parents who move in with children. Newlyweds living with in-laws. Alternative FLC StagesDefinition/Commentary Single parents IHigh divorce rates (about 50%) contribute to a portion of single-parent households
Copyright © 2006 Pearson Education Canada Inc Figure 12-6 (continued) Nonfamily Households Unmarried couplesIncreased acceptance of heterosexual and homosexual couples. Divorced persons (no children) High divorce rate contributes to dissolution of households before children are born. Single persons (most are young) Primarily a result of delaying first marriage; also, men and women who never marry. Alternative FLC StagesDefinition/Commentary Widowed persons (most are elderly) Longer life expectancy, especially for women; means more over-75 single-person households.
Copyright © 2006 Pearson Education Canada Inc
Copyright © 2006 Pearson Education Canada Inc Dynamics of Husband-Wife Decision Making Husband-Dominated Wife-Dominated Joint –Equal –Syncratic Autonomic –Solitary –Unilateral
Copyright © 2006 Pearson Education Canada Inc Consumer Socialization The process by which children acquire the skills, knowledge, and attitudes necessary to function as consumers.
Copyright © 2006 Pearson Education Canada Inc
Copyright © 2006 Pearson Education Canada Inc Other Functions of the Family Economic well-being Emotional support Suitable family lifestyles
Copyright © 2006 Pearson Education Canada Inc Family and Marketing Strategy Use the FLC for segmentation and positioning Recognize the diverse consumption roles within the family Understand and use the dynamics of husband-wife decision making Understand and use the consumer socialization role played by the family Recognize the changing nature of Canadian families.
In The Name Of Allah, Most Gracious And Most Merciful.
People can/should control nature, their own environment and destiny. The future is not left to fate. Result: An energetic, goal-oriented society.
Copyright © 2006 Pearson Education Canada Inc. Chapter 7 Consumer Attitude Formation and Change Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das.
Copyright © 2006 Pearson Education Canada Inc. Chapter 14 Consumer Decision Making I: The Process Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das.
Kotler Keller PhillipKevin Lane Marketing Management 14e.
CHAPTER 8:FOUNDATIONS OF GROUP BEHAVIOR Ms. Long MGT 3320 CMSU.
Ideal Family Were prepared by Iryna Molokova and Ilona Synytsia.
Family Relationships (Семейные Отношения). Family How could you describe the word family? First of all family means a close unit of parents and their.
Which is the best age for marriage? Made by Dmytro Pereckrestenko.
Love And Marriage. You choose what life you would like to have You are a creator of your life. It can be a wonderful happy marriage or… Or you can get.
The Law of Demand The work was done by Daria Beloglazova.
LIFE IN THE USA Society. Introduction. People may move up or down the social ladder within their lifetime or from one generation to the next. People may.
By Masha Belaya WOMEN IN THE SOCIETY. The purpose: to trace the path of women to equality with men Tasks: to provide a definition of a gender, to compare.
Choosing a career and getting a job are two things any person passes through in his life. There are many professions and it is not an easy task to make.
LEADERSHIP SKILLS. Many years of experience in Exploring have shown that good leadership is a result of the careful application of 11 skills that any.
Copyright © 2006 Pearson Education Canada Inc. Chapter 1 Introduction to Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das.
The main problem between generations. There are many problems between parents and their children. It can be differences between the views of the younger.
Push/Pull/Profile Strategies Marketing Communications.
Taxes in the USA. To tax is to impose a financial charge upon a taxpayer by state. Failure to pay is punishable by law. Taxes consist of direct tax (income.
Page 1 Human Rights. Page 2 What are human rights? Defined as those rights which are inherent in the nature and without which we cannot live as human.
Why do we learn English at schools. (by Kurdina Ekaterina) Learning a new language often begins at a young age and, at some schools, is continued throughout.
Studying abroad. Many students choose to attend schools or universities outside their home countries. Why do some students study abroad? Use specific.
What points should we consider when choosing a career ? The project was done by Tatyana Lutsenko Form 11 A.
An ideal welfare state Stary Oskol, 2010. We think that the new state should be a monarchy. The head of the state is a monarch (a queen or a king). There.
Introduction to Emotional Intelligence. What is Emotional Intelligence? Emotional intelligence is a set of emotional and social skills that collectively.
English German French Tuimazy Teacher Training College Balakhontseva Anastasia Airatovna 20 лет, Почтовый индекс : 452616 Тел.: 8(34767) 3-01-67 Адрес.
THE MEDIA The mass media play an important part in our lives. Nowadays information is the most necessary thing. That is why there are so many sources.
I and society. Plan Aim I in society Friends Classmates Student-teacher Parents and children Brothers and sisters Society in human life Conclusion Source.
Evsukov Roman, the grade the 9 B. Теacher: Menshikova I.A.
I consider that each child must have his own personal rights.Due to it, we can have a possibility in the private life.Some of them are presented in my.
How does media affect our lives? Elizaveta Michsherina 9 B.
What do you know about European Day of Languages? 11.08.20151.
What is Tolerance? Tolerance is the appreciation of diversity and the ability to live and let others live. It is the ability to exercise a fair and.
PROJECTS FOR PROMOTING HEALTHY LIFESTYLE! By Tania Chernik.
Describe a movie which made a strong impression on you. You should say: which movie it was – the name what the movie was about who the main stars were.
Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 1-1 Chapter 1 Why Study Statistics? Statistics for Business and Economics.
Computers are a necessary part of modern life. Computers play an important role in the lives of most of us today, whether we realize it or not. Some people,
SUBCULTURES. A subculture is a group of people with the same interests, the same style and they like the same music.
1. Do you like your school? I should say that I love my school a lot. For me its not only a building where I get knowledge, but also the second home of.
A Legend School 16. T h e r e a r e f e w o f u s a n d w e c a n t s o l v e a l l t h e p r o b l e m s ! I t h i n k, w e s h o u l d s t a y h e r.
Magazine What makes our children do this? – page 3 Family meal – page 2 Generation gap – page 4 Teenage date – it is serious? – page 5 Secrets of family.
The Effects of Cartoons on Children Presentation by: ABUSAMHA A.Y.
Family relationships. Having a place to go - is a home. Having someone to love - is a family. Having both - is a blessing.
Муниципальное образовательное учреждение « Урмарская общеобразовательная школа 1 им. Г. Е. Егорова » Научно - практическая конференция Секция « Иностранные.
Chap 9-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 9 Estimation: Additional Topics Statistics for Business and Economics.
Drugs problem use has a profound impact on all familys members. Mothers and fathers, brothers and sisters are caught in the maelstrom that drugs problems.
FRIENDS Made by Ekaterina Posokhina Form 10 2012.
MonicaRachaelPhoebeJoeRossChandler A friend in need is a friend indeed. Make new friends But keep the old One is silver and the other gold! The best.
Bad and Harmful Habits. Working on a computer, watching TV When you do it one or two hours its not bad. You can get a lot of new information, it helps.
No School Please. I don't want to go to school today Everybody has days when they don't feel like doing something.
Television: bad or good ?. TV plays a great role in the life of a modern man.
Презентация по английскому языку "Friends"
Prepared by T.Bhaskar. THE ICEBERG HOW MUCH DO YOU SEE OF AN ICEBERG? prepared by T.Bhaskar.
PERFORMED:student of the 2012 USENBAY G.N. Independent work of students TITLE: ABOUT THE FUTURE OF MY PROFESSION.
What to expect? How to prepare? What to do? How to win and find a good job? BUSINESS ENGLISH COURSE NOVA KAKHOVKA GUMNASUIM 2012.
The Hidden Dangers of Computer and Video Gaming IT Technology : Every medal has two sides.
John Griffith «Jack London» was born on January 12 in 1876 and died on November 22 in 1916 in San Francisco, California, the USA. He was an American author,
Prisoner's dilemma. The prisoner's dilemma is a canonical example of a game analyzed in game theory that shows why two individuals might not cooperate,
There are many young people in our country. Each of them has one's own view point on their life and their future.
ARE YOU AWARE OF YOUR RIGHTS? Презентация к уроку в 11 классе ВЫПОЛНИЛА: ДИВЕЕВА О.Н.
Tasks of Project: 1) To know more about m-teaching and m- learning; 2) To know opinion of pupils about gadgets; 3) To know opinions of teachers about.
The role of English language in the modern life Tchegoleva Nastya, 10 a 2010.
A welfare state is a concept of government in which the state plays a key role in the protection and promotion of the economic and social well-being of.
Man and painting Web-quest by Irina Petukhova. Introduction This site is devoted to a man and a painting. During the accomplishment of some tasks you.
LANGUAGE, SPEECH, SPEECH ACTIVITY Suggests to allocate the following functions: communicative; thinking tools; mastering the socio-historical; experience;
It's great to be a teenager. It's fearful to be a teenager. Being a teenager is romantic. It's fun to be a teenager. It's not easy to be young.
Teaching Methods C&G 7303 – Preparing to Teach in the Lifelong Learning Sector.
Unit II Constructor Cont… Destructor Default constructor.
HPC Pipelining Parallelism is achieved by starting to execute one instruction before the previous one is finished. The simplest kind overlaps the execution.
Chap 11-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 11 Hypothesis Testing II Statistics for Business and Economics.
1. Do you have a lot of friends? Yes, I can say that I have quite a lot of friends. But I have only two special ones. We spend plenty of time together,
Stage 3 Play Age (3-6 years) Initiative vs. Guilt According to Bee (1992) it is a time of vigor of action and of behaviors that the parents may see as.
Internet as a MODERN WAY OF COMMUNICATION We are glad to present here our project which is called Internet is Modern Way of Communication. It is a very.
A Bill is a proposal for a new law, or a proposal to change an existing law that is presented for debate before Parliament. Bills are introduced in either.
Schools in other countries.. Schools in Australia Most children study in state schools where education is free. But there are many children who live in.
INFLUENCE OF AMERICAN ENGLISH ON BRITAIN ENGLISH OR WHAT TYPE OF LANGUAGE WE SHOULD LEARN AT SCHOOL Проект подготовила Филиппова А.А. ученица 10 класса.
THE ENGLISH LANGUAGE IN THE MODERN WORLD. CULTURE With English, you can always communicate with business partners to participate in international conferences,
Teacher of English – Polishchuk N.M 1. The passive model of learning 2. The active learning model 3. Interactive learning model.
Открытый урок английского языка в 6 классе на тему «Моя семья» Подготовила учитель английского языка Солодкая С.В. 2014 год.
Types of Government. Types of government define who rules and who participates There are three types of governments: 1.Autocracy: Rule by one 2.Oligarchy:
T HE P ROBLEM OF PROFESSIONAL CHOICE Authors: Olyunina Anastasia Kiryakova Svetlana Teacher: Sandakova T.A.
Business Coaching for increasing organizational effectiveness (reported ROI – up to 600%) October 2012.
American society. Contents A nation of immigrants A nation of immigrants A nation of immigrants A nation of immigrants The Average American The Average.
Attitudes & Job Satisfaction Foundation of success lies in Attitude Factors determining your Attitude: 3 Es Environment Environment Experience Experience.
What is conflict? Conflict is a process in which one party believes that its interests are being opposed or negatively affected by another party.
МОУ «Корочанская СОШ им. Д.К. Кромского». Every society has lots of common ways and problems.
Croatia, November 20072 I.DESTIGMA Program Awareness II.Romanian League for Mental Health decides to get involved in the program III.Constitution of the.
Have prepared: Zubkova Valentina Girevaya Yana Zavgorodniy Alex Сhmelenko Dima.
CAREER COUNSELLING SEMINAR. SELF IDENTIFICATION Knowledge Knowledge is a familiarity, awareness or understanding of someone or something, such as facts,
Chap 15-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 15 Nonparametric Statistics Statistics for Business and Economics.
Paradigmatic Analysis. 1. The place 2. Person & behavior 3. Meeting 1 4. Meeting 2 5. The runaway.
British writers. 1.Persons life – history written be another autobiography life story biography 2. A person who likes reading most of all librarian book-worm.
Time-Series Analysis and Forecasting Lecture on the 5 th of October.
Management styles. 1. What makes a good leader or manager?
A PERSUASIVE ESSAY WRITING AN ESSAY 25.07.2015 1 Sokolova L.L.
Globalization Globalization is a process influences of various factors of the international value (for example, close economic and political communications,
Chap 7-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 7 Sampling and Sampling Distributions Statistics for Business.
A Wonderful Love Story: Three guests Изготвил:. A woman came out of her house and saw 3 old men with long white beards sitting in her front yard. She.
Еще похожие презентации в нашем архиве:
© 2016 MyShared Inc. All rights reserved.