SMI in Britain. NEWSPAPERS AND MAGAZINES NEWSPAPERS AND MAGAZINES Newspapers and magazines were the first media. However, earlier newspaper circulation. - презентация

1 SMI in Britain

2 NEWSPAPERS AND MAGAZINES NEWSPAPERS AND MAGAZINES Newspapers and magazines were the first media. However, earlier newspaper circulation limits their transportation and distribution, illiteracy and censorship. But over the past two centuries, increased educational system, the removal of censorship, new printing technology and small size of the British destroyed these difficulties and created a system of independent print media. Newspapers and magazines were the first media. However, earlier newspaper circulation limits their transportation and distribution, illiteracy and censorship. But over the past two centuries, increased educational system, the removal of censorship, new printing technology and small size of the British destroyed these difficulties and created a system of independent print media. National newspapers National newspapers National newspapers in Britain - it is newspapers that are delivered to all regions of the country in one day, including weekends. Most newspapers postman delivers directly to the threshold of subscriber. Well-developed internal transport and communications system is relatively small country, allowed to develop a unique system of national publications, in contrast to the situation where the huge size and geographic features of countries are often the major noise. National newspapers in Britain - it is newspapers that are delivered to all regions of the country in one day, including weekends. Most newspapers postman delivers directly to the threshold of subscriber. Well-developed internal transport and communications system is relatively small country, allowed to develop a unique system of national publications, in contrast to the situation where the huge size and geographic features of countries are often the major noise. The beginning of the twentieth century was the era of newspapers, mass circulation produced, and dynasties owners of newspapers, for example, Narmsvorta and Arthur Pearsona. Between them was a brutal competition for market share. "Morning Herald" Pearsona, which was later renamed the "Daily Express", was created in 1900 to compete with the "Daily Mail" for the market the lower strata of the middle class. Later, "Daily Express" changed direction, becoming the first 50 years of newspaper for the working class in order to attract more readers. The beginning of the twentieth century was the era of newspapers, mass circulation produced, and dynasties owners of newspapers, for example, Narmsvorta and Arthur Pearsona. Between them was a brutal competition for market share. "Morning Herald" Pearsona, which was later renamed the "Daily Express", was created in 1900 to compete with the "Daily Mail" for the market the lower strata of the middle class. Later, "Daily Express" changed direction, becoming the first 50 years of newspaper for the working class in order to attract more readers.

3 R REGIONAL NEWSPAPERS Regional or provincial newspapers - the newspapers that go outside of London. Eliminating the national printing industry, London itself has one main newspaper ("Evening Standard") with a daily circulation of about 476,000 copies in addition to about 100 local weeklies, dailies and evening papers that come in the areas of Greater London. P Periodicals and journals In the UK there are over 7,000 different periodicals and magazines that are published weekly, monthly or quarterly. They cover the vast majority of business interests, professions, sports, hobbies and interests, and are intended for different markets and levels of education. It is very difficult to break into this established market with something new. Some attempts, of course, can succeed, but the vast majority do not succeed. For example, in Britain there is no color magazines with news, because they could not compete with existing television and magazines.

4 RADIO AND TELEVISION RADIO AND TELEVISION Experimental broadcasts were made in the late nineteenth century and early twentieth systems have been improved. After a period of limited public access State Broadcasting Company was founded in 1922, when it created the British Broadcasting Company (British Broadcasting Company) led by John Reita (John Reith). Experimental broadcasts were made in the late nineteenth century and early twentieth systems have been improved. After a period of limited public access State Broadcasting Company was founded in 1922, when it created the British Broadcasting Company (British Broadcasting Company) led by John Reita (John Reith).

5 B BBC Air Force based in London, but has a studio and television equipment throughout the country that provide a network of national and regional television channels and radio stations in the UK. Air Force was established by royal decree, it is managed by a board of directors which is responsible for monitoring the structure and relevance of programs. Directors are appointed by the monarch on the advice of the Prime Minister, and assumed that they add an element of independence in the organization of the Air Force. Daily work of the corporation is controlled by the general manager, who is chosen by the Board in collaboration with the Prime Minister.

6 ITC ITC The Government's reform of broadcasting in 1990 greatly influenced the independent television and radio. In place of the IBA came to ITC (Independent Television Commission), which controls the independent television companies (including cable and satellite television) and consists of government- appointed directors and members of the commission. The Government's reform of broadcasting in 1990 greatly influenced the independent television and radio. In place of the IBA came to ITC (Independent Television Commission), which controls the independent television companies (including cable and satellite television) and consists of government- appointed directors and members of the commission. ITC does not make the program. In addition to monitoring the satellite and cable TV, it issues licenses and monitors the translational companies that are responsible for the production of programs for the two main commercial channels - ITV / Channel 3 and Channel 4. ITC does not make the program. In addition to monitoring the satellite and cable TV, it issues licenses and monitors the translational companies that are responsible for the production of programs for the two main commercial channels - ITV / Channel 3 and Channel 4.

7 ROLE OF TELEVISION ROLE OF TELEVISION TV - an influential and dominant mass media in modern Britain, as well as a very popular entertainment. Over 99% of the population have television sets, of which about 95% - non-ferrous, and more than half of all households have two or more TV. Some people prefer to rent rather than buy a TV, because in this case they are free of charge, repaired and maintained in working condition. TV - an influential and dominant mass media in modern Britain, as well as a very popular entertainment. Over 99% of the population have television sets, of which about 95% - non-ferrous, and more than half of all households have two or more TV. Some people prefer to rent rather than buy a TV, because in this case they are free of charge, repaired and maintained in working condition. A large number of programs displayed on the television, made in the UK, although there is a significant number of American TV series. A handful of programs - Australia, New Zealand and Canadian production. Programs are largely English-speaking, if the same foreign language film - it duplicates or add captions. A large number of programs displayed on the television, made in the UK, although there is a significant number of American TV series. A handful of programs - Australia, New Zealand and Canadian production. Programs are largely English-speaking, if the same foreign language film - it duplicates or add captions.

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