Product Competitive price Higher quality & expensive appearance for its price range Convenient in use Externally looks like a class above Good image (for. - презентация

1 Product Competitive price Higher quality & expensive appearance for its price range Convenient in use Externally looks like a class above Good image (for service & price) Loyal attitude (the majority of Skoda owners would definitely recommend their car to a friend) Unconditional identification as Czech product (not from Western Europe) Increase of a total prices recently +-+-

2 Distribution Widespread product on Moscow and regions High enough services level at authorized dealers A plenty of distributors (8 or 9) No clear distributional system on territorial zones Not coordinated actions in retail +-+-

3 Advertising Brand loyalty (Skoda Felicia in 90s became a symbol of Russian middle class) Steady Skoda preference in target audience No campaign today High competitor activity in advertising & communications No functioning site in support of trade mark Skoda No Customer Service or area Your Skoda at skoda.ru +-+-

4 Recommendations (first steps) To reduce quantity of distributors up to 3-4 (for example Ventus, Pelikan Auto & Agent Foundation) Transition to a uniform level of service on all the country Cooperative advertising campaign with main dealers Retail policy in regions: more attitude to sales technology and service in basic cities The organizing of a general site in supporting of the TM Skoda in Russia and in future – Customer Service Channel The supporting (or organizing a new one) of Fan Club Skoda for increasing PR-image of TM