Apple Inc. Current Profile NameApple Incorporation Former CEOSteve Job New CEOTim Cook Revenue$ billion (2012) Area servedWorldwide HeadquarterCalifornia, United States. Total number of employees72,800
Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision Statement We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Apple Inc. Product Market Share Local & International Markets
W 1.High price 2.Decreasing market share 3.Further Change in management 4.Long term gross margin decline
O 1.High demand of iPad mini and iPhone 5 2.iTV launch 3.Growth of tablet and smartphone markets 4.Strong growth of mobile advertising market
T 1.Rapid technological change tax increases 3.Rising pay levels for Foxconn workers 4.Strong dollar
How to THINK DIFFERENT Conclusion For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,