The purpose of this form is to obtain information from the reader. If the reader is expecting the letter, the writers task is easy. If the reader is not. - презентация

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2 The purpose of this form is to obtain information from the reader. If the reader is expecting the letter, the writers task is easy. If the reader is not expecting your letter, then it is more difficult. In this case, following these four guidelines will be helpful: State your purpose List your questions or requested action Offer something in return to encourage action Follow up with a thank you note, e- mail, or phone call to the person who helped you with your request

3 This type of letter is often written to suppliers you have not done business with before. Such a letter often asks for a brochure, catalogue or price list. It is sometimes considered useful to give some details of your business, and also where or how you heard of the supplier's name and address. You should always address your letter Dear Sirs, Dear Sir or Madam – in this way you are writing to a company. If you address it to an individual, it may mean delay if the person is away or ill. It is important to recognize that a well- written letter of inquiry is crucial to securing funding for your project. The letter of inquiry should be brief no more than three pagesand must be a succinct but thorough presentation of the need or problem you have identified, the proposed solution, and your organization's qualifications for implementing that solution. The letter of inquiry should be addressed to the appropriate contact person at a foundation or to its CEO and should be sent by regular mail.

4 A.Q.Electronics Ltd. Calle Estoril 1701 Barselona Ref: JR/ct Standart Office Furniture Ltd. Cantley Rd. London, SW4 9HX Great Britain 12 Oct., 1998 Dear Sirs, We have read an article in Office News about your range of visible record system filing cabinets. We are interested in introducing a modern filing system in our main office. We also wish to install an electronic system for the storage and retrieval of data. Please send us price list and catalogues of your manual and electronic data processing systems, quoting your price f.o.b. London if possible. We are particularly interested in type TW37, so we would be grateful if you would enclose more detailed information about this particular model. We look forward to hearing from you soon. Yours faithfully, J. Rodriguez, Office Manager Letters of Inquiry generally are 2-3 pages; oftentimes, the foundation will indicate a page limit. Do not go over that limit!

5 This should inform the reader that this is an enquiry or request EXAMPLEEXAMPLE Enquiry about Textbooks Request for Brochure Query about Website Question regarding Product Components

6 This should tell the reader what you want The introduction serves as the executive summary for the letter of inquiry and includes the name of your organization, the amount needed or requested, and a description of the project. The qualifications of project staff, a brief description of evaluative methodology, and a timetable are also included here

7 EXAMPLEEXAMPLE Please send me... Could you please send me... (for things that the organization offers to send) I would be grateful if you could tell me… (for things that are not normally offered) I am writing to enquire whether… I would be grateful if you could… (to see if something is possible) I would especially like to know… Could you send me more details… ( + a more detailed request) Could you also… I would also like to know... Could you tell me whether... ( + an additional enquiry or request)

8 This paragraph tells the reader why you are contacting his or her organization, and gives further details of the enquiry

9 EXAMPLEEXAMPLE I saw your advert in the HK Daily on Wednesday, 13 June Your company was recommended to me by Ms. Elsie Wong of Far Eastern Logistics. With reference to your advertisement (ad) in... Regarding your advertisement (ad) in...

10 This paragraph should contain a polite expression and/or an expression of thanks to the reader. The degree of politeness (and therefore the length), depends on how unusual or difficult your request is. Possible language includes: Thanks. (For a very informal and normal enquiry or request) I look forward to hearing from you. I am looking forward to hearing from you. Thank you for your assistance. Thank you very much for your kind assistance. I appreciate that this is an unusual request, but I would be very grateful for any help you could provide. I look forward to hearing from you. If you think the reader might have further questions, you can suggest that he or she contact you.

11 __________ Better Widget Makers, Inc.__________ 5555 Widget Avenue Silver City, CO September 26, 2003 Mr. Russ Hamilton Vice President, Sales and Marketing Golden Bread Company 123 Loaf Street Silver City, CO Dear Mr. Hamilton: Construction on the new employee cafeteria at Better Widget Makers, Inc. is nearing completion and I am looking for a supplier capable of fulfilling our weekly bakery needs. Do you have an information packet that would help me project the cost of doing business with your company? We will need daily deliveries of pastries, pies, dinner rolls and sandwich bread. Our facility operates 24/7, Monday through Friday, with a flextime workforce of 1,500 employees. To complete my operational budget I will need the following information: Wholesale price sheets Quantity cost breaks Annual contract discounts Delivery and or any other service charges. To submit my proposal to the finance committee at their October 20th meeting I will need to receive your information by the 10th. I will also need to meet with you after reviewing the requested materials. Please call me for an appointment at your earliest convenience. My personal extension is , # 29. In keeping with long-standing policy we would like to place this contract locally. I look forward to working with you and am hopeful that the Golden Bread Company can fulfill our needs. Sincerely, Ida Mae Knott Purchasing Agent

12 Acknowledging receipt of an enquiry/request Explaining action taken as a consequence of the enquiry Thank you for your letter of … regarding / concerning / in connection with … I refer to your enquiry about / relating to… I have received your letter of… requesting information about … We would like to thank you for enquiring about... I have (reviewed our available stock) … We held a meeting on 21 January to discuss possible solutions. I have checked/looked into/investigated (the possible approaches) …

13 Making suggestions / justifying recommendations / pointing out pros and cons / hedging The best choice would be … since … I highly recommend … as / due to the fact that … …would probably be more suitable because… … seems to suit you better although … Perhaps you should choose … even though… I suggest that you (should) choose … I recommend this item since … In view of the fact that …, I would strongly recommend … as …

14 Apologizing and rejecting proposals Stipulating action requested or to be taken While I appreciate your firms need for this information, I regret that … It will not be possible to … for legal reasons. We are bound to … Your proposal is of interest to us, and we have had consultations about it. However, we feel that it will not be in our interests to … for reasons of (privacy). We are concerned that … We shall arrange for … by …at the latest. I shall see to it that … Our company will arrange for …

15 Establishing goodwill and suggesting contact I hope this suggestion/information will be useful to you. I hope this information will prove useful to you. I hope that this information will help you to make decisions on your order. I look forward to hearing from you. I look forward to receiving your confirmation of … I look forward to doing business with your company in the future … Please feel free to contact me again if you have any further queries on … Do contact me on if you need further information. Please do not hesitate to contact me on if I can be of further assistance.

16 Notice these sentences in which the writer thanks his correspondent for an inquiry: Pay attention that we inquire about general information, and request an object or a statement. Everlong Batteries 171, Choi Hung Road Hung Hom, Hong Kong Tel/Fax Jun 2007 Mr J Wong Purchasing Officer Fortune Goods 317 Orchard Road Singapore Dear Mr Wong Enquiry about Batteries Thank you for your letter of Thursday, 14 June 2007 regarding making copies of the sample battery you sent us. I have investigated the situation and found that your specifications are exactly the same as the design of a proprietary camera battery manufactured by a large Japanese electronics company. We feel that it would not be in our interests to supply this type of battery. However, I would like to thank you for considering our company as your supplier. I look forward to doing business with your company in the future Yours sincerely David Choi David Choi Distributions Manager

17 the following terms of delivery frequently used in business letters: F.o.b. – free on board – means that the seller bears responsibility for the goods until they are delivered to the port and placed on board the ship, which will further deliver them to the port of destination. Accordingly, the price, which the buyer pays, doesn't include transportation and insurance in transit. C.i.f. – cost, insurance, freight – means that the seller bears responsibility for the goods during all the way to the port of destination – charters the vessel, organizes loading and insurance payments – everything up to the final point; all these payments are, of course, included into the price paid buy the buyer. Ex-works – free from the factory – means that the seller bears no responsibility for the goods after they leave factory gates. c.a.f. – cost and freight paid f.a.s. – free along side boat They are all enumerated in a document called Incoterms which is issued every several years.

18 Unless otherwise indicated by the foundation, the contents will generally follow this format:

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21 Generally it is best to have the highest ranking person available sign the letter even if they are not identified as the contact person. This indicates institutional support

22 __________ Better Widget Makers, Inc.__________ 5555 Widget Avenue Silver City, CO September 26, 2003 Mr. Russ Hamilton Vice President, Sales and Marketing Golden Bread Company 123 Loaf Street Silver City, CO Dear Mr. Hamilton: Construction on the new employee cafeteria at Better Widget Makers, Inc. is nearing completion and I am looking for a supplier capable of fulfilling our weekly bakery needs. Do you have an information packet that would help me project the cost of doing business with your company? We will need daily deliveries of pastries, pies, dinner rolls and sandwich bread. Our facility operates 24/7, Monday through Friday, with a flextime workforce of 1,500 employees. To complete my operational budget I will need the following information: Wholesale price sheets Quantity cost breaks Annual contract discounts Delivery and or any other service charges. To submit my proposal to the finance committee at their October 20th meeting I will need to receive your information by the 10th. I will also need to meet with you after reviewing the requested materials. Please call me for an appointment at your earliest convenience. My personal extension is , # 29. In keeping with long-standing policy we would like to place this contract locally. I look forward to working with you and am hopeful that the Golden Bread Company can fulfill our needs. Sincerely, Ida Mae Knott Purchasing Agent