1886 year. Atlanta city (Georgia state). John Stith Pemberton retired officer, worked as a pharmacist, invented a powerful tonic, dense, sweet syrup of brown color, under the name Coca-Cola! ARTEFACTS OF COCA-COLA COMPANY
Frank Robinson, creator of the Coca-Cola logo The patent for Coca-Cola, as on medicine "from any nervous breakdowns" 1892 year - «The Coca-Cola Company» was founded 31 января 1893 года The «Coca-Cola» trademark, used since 1886, was officially registered in the USA ARTEFACTS OF COCA-COLA COMPANY
1902 y. - turnover of the company of $120 thousand a year, and Coca- Cola became the most known drink in the USA y. - Terry Ott created brend bottle y. - the company was headed by 33 year old Robert Woodruff, who remained on a post of 60 years and became the real live legend of the Company. The model of the bottle Coca-Cola of 1915 ARTEFACTS OF COCA-COLA COMPANY In different years and in the different countries the company had a big variety of slogans. Slogans of Coca Cola 1886 year year. As our slogans, the culture of the Coca Cola company also changed for many years.
The success of The Coca-Cola Company is built on high standards of quality, integrity and excellence, commitment to legal compliance and respect for the unique customs and cultures in the communities where they operate. Top basics of The Coca-Cola Company corporate culture Ability to make a difference Ability to grow We want to become... We have embarked on a strategic journey... Values Be part of a diverse team One-of-a-kind experiences A unique culture Accessibility to more than just a Company... Rewarding environment
One Company. One Team. One Passion. Whether it's your affinity for our brands, the attraction to our boundless opportunities or the chance to make a difference in the world, there is one thing we all have in commonpassion. From day one, youll notice a culture where our people are truly dedicated to living our values. Unique Culture of Coca Cola
One Company As our journey continues, our shared passion is transforming The Coca-Cola Company. When you join the Company, youll enjoy an environment where ideas are free to find their way, support is close at hand and pride inspires us to grow. Each day were developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands. Unique Culture of Coca Cola
One Team At The Coca-Cola Company, its our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them. Each day the relationships you build will help you succeed not only in your job, but in your career as well.
One Passion The love at The Coca-Cola Company goes farther than our portfolio of brands, our people and our company. We aspire to extend it worldwide. It is expressed in our programs for environment protection, the help to the children needing treatment, and special attention to ideas of a healthy lifestyle and development of sport. We try to be an example not only for the employees, but also for all society.
Сегодня… Напитки Кока-Колы продаются в 200 странах мира Узнаваемость бренда 98% Трем напиткам принадлежит 80% от всего мирового объема продаж - это Кока-Кола, Фанта и Спрайт Каждый день в мире продается более 1 миллиарда бутылок напитков компании «Кока-Кола» Эксперты оценивают бренд более чем в 80 миллиардов долларов В портфолио компании входит более 2,8 тыс. различных продуктов Ежегодный оборот компании составляет около 30 млрд долларов.
Направления воздействия на своих потребителей Работа Отдых Дом, семья Coca Cola никогда не отказывалась привлечь знаменитостей к рекламе напитков. В масштабности ее рекламы эта компания тоже в лидерах.