Influence of video name blurring onto its YouTube search result ranking - SeeZisLab - презентация

1 SeeZisLab TeamSeeZisLab Team have decided to move beyond our four previously conducted experiments and launched a challenge against the next issue. Today, we are going to learn if it is true that use of a short name of the video containing a key word is more efficient than that containing multiple words and one key word. MYTH: If videos name contains a key word and several accompanying words, it will get better search results against the one having a key word and lots of accompanying text.

2 We took two virtual machines and concomitantly registered one YouTube account for each of them; at the same time one channel was created for each account and 5 pairs of video files were loaded, respectively. All videos were similar as for their timing, bitrate, resolution, title, description, and tags. They were uploaded by pairs; the only difference between them was as follows: one video contained in its name a key word and a short description, whereas the other one – a key word and a long description. Video files were uploaded on 2 channels.

3 After that, videos rates were taken in YouTube search results. All videos were located together - one after another, inseparably. In order to construct graphs, we did as follows: those videos that had higher positions compared to their competitor were given 1 point, the lower ones - 0 points. The result is presented in the graph below.

4 The experiment was carried out for two weeks; after this time can see the following results. Data of show how titles positions changed after 2 weeks of the experiment. It indicates to the fact that names with a short title have better results in the search on YouTube.

5 SeeZisLab Team have tested out and proved that the name of the video containing a key word and several context words gets advantage in search results against other videos with names having a key word and lots of accompanying text.have tested out