VELLE - UNIQUE OAT PRODUCTS. Agenda History Consumers Advantages Positioning Taste Distribution Brand knowledge. - презентация

1 VELLE - UNIQUE OAT PRODUCTS

2 Agenda History Consumers Advantages Positioning Taste Distribution Brand knowledge

3 History In 2005 Sergei Vykhodtsev, creator of well- known brands « Bistrov », « Invite », launched the brand VELLE Development of the product took 3 years. Velle is made by traditional recipes fermented oat product taken from old housewives in the North of Russia, Finland, Estonia and Sweden.

4 Positioning

5 VELLE FERMENTED DRINKING LIGHT OAT COCKTAIL Category: Dairy-free desserts Country of origin: Russia Recommended storage temperature: ° C Shelf life (Days): 30 Energy value (kcal / 100g.): 50 Information about the use: Shake well before use Price on the shelf: 76 R /1,2 euro.

6 Ingredients Water Fruit filler Blueberry (sugar, blueberry puree, glucose-fructose syrup, thickener: pectin, acidity regulators: sodium citrate, citric acid, natural flavoring) Oat flakes, oat bran Fructose Lactobacillus acidophilus Bifidobacterium

7 Advantages Natural ingredients, not preservatives. Bran and fiber contribute to the slow absorption of nutrients. Feeling of satiety for a long time Low caloric content. Eliminates bacteria overgrowth. Lowers bad (LDH) cholesterol Normalizes blood glucose levels, reduces the risk of type 2 diabetes. Improves the immune system and helps digestion

8 Taste Bilberry Sea buckthorn Cherry Apricot Raspberries

9 Сonsumers Men and women y.o Medium and high level income Healthy and natural eater Vegetarian Diet, during lent Useful fastfood Lactose-free

10 Distribution AUCHAN KARUSEL LENTA METRO ОKEJ AZBUKA VKUSA PEREKRESTOK SEMIA SPAR IDEA KESKO LEND

11 Communication Social media Billboard Magazines Radio, TV

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13 Brand knowledge

14 Thank you for your attention!