Advertising and Marketing agency «DT Communications» Ltd. - презентация

1 Advertising and Marketing agency «DT Communications» Ltd.

2 Business approach DTCom – independent advertising-marketing agency Behavior of the final consumer is about what and how often does he buy things. We create ideas, which influence on the behavior in a most unexpected way. Except inspiring ideas, we are proud of our project management team and advanced procedures. We believe in confidentiality and expect the same from our clients.

3 Sources Mini-typography Outdoor advertising production manufactory (20 years on market) Partnerships with major manufacturers of advertising materials, media and creators all over the world People of our company, that have experience in marketing and in global advertising agencies. Work experience in FMCG and industry markets (Construction, Power, Telecommunications). Office in Astana, Head office in Almaty

4 Prices and responsibility We bear the financial responsibility for our work Payment of our agency is assessed as follows: Full cost of services + Agency fee (depending on the campaign result) Agency fee is intended to provide the required level of competence and professionalism of its staff in solving clients issues.

5 All this allows us to create the most interesting and inspiring ideas and strategies And also to provide you with a high level of return on marketing investment (ROMI) Target

6 Work The list of things, that we do with enthusiasm and professionalism: –Communicating and marketing strategies –Creative: concepts, naming, copywriting, corporate identity. –Media planning and placement –Design and modeling (graphics, Flash, 3D, Web) –Internet advertising and web-engineering –BTL: promo-actions, viral and guerilla marketing –Production (audio, video, OOH, polygraph, souvenirs, POSM)

7 How do we work Get brief Make de-brief Develop the strategy: –Analysis of marketing and advertising targets –Analysis of competitors activity –Analysis and study of target audience –Analysis of seasonality and regionality –Selection and justification of channels –Targets and tasks development –Creative strategy working out Planning Budgeting Presenting Finishing and producing

8 Internet-advertising and Web-engineering –Media planning and strategies of digital-marketing –Design and programming of Web sites –Web sites promotion (optimization, context ad, link exchange and etc.) –Banner advertising –Promotion in Social digital media While many KZ companies get ready to explore Internet, its Target Audience already lives there!

9 Team High qualification of our team is formed during many years of work in marketing and advertising and allows us to fulfill projects of any complexity. Our employees joined Ogilvy, Leo Burnet, TBWA, Saatchi&Saatchi and some other agencies. –General Director – Denis –Creative Director – Alena –Art-Director – Alexander –BTL-Director – Olga –Marketing and business development manager – Gleb –Account executive – Anastasia –Media-planning manager – Elena –Web-programming – Evgeniy –Production Director – Karim –Astana Managing partner – Vitaliy As we are quite young, for our portfolio we collected the work of our employees, so you could evaluate our potential!!!

10 Work Promo-site for Marlboro Gold Original

11 Work 3D objects for Marlboro

12 Work Interactive Frozen

13 Work 3D objects for Marlboro

14 Work Mini flash-presentation for L&M with 3D pack

15 Work Zone for Marlboro Plus

16 Work Booklet for residential complex «Vesnovka»

17 Work Calendar for Halyk Bank 2009, 2010.

18 Work Design, page-proofs, calendar, brochure «Pana inshurance»

19 Work Leaflets for pharm.products

20 Work Toshiba leaflet

21 Work Booklet page-proof for Damu Apart Hotel in Atyrau

22 Work Adaptation for Braun, AmEx, Avon, HSBC, IBM

23 Work POSM for Actimel

24 Work POSM for Lipton

25 Work Package design for Rexona, Chanki, Smak

26 Digital Marketing SMS marketing Flash banner Site development Call center PO box Direct marketing Delivery to PO box Packaging Forming, actualization of data base Direct mail hand to hand Programs of stimulation and consumer loyalty forming. Sales promotion/Trade Marketing/Merchandising Leafleting Degustation/Sampling Lottery, quiz, competition Actions Present for the buy Mistery shopper Centers of prize delivery Consumer consulting Event Marketing/PR events Presentations Conferences Exhibitions Press-conferences Show Sponsorship projects Image making events Club parties BTL

27 Образовательные места HoReCaDi Места массового скопления людей Медицинские учреждения Дом Детские садыУниверситетыКолледжи Парки, Скверы, Арбат, Пешеходные зоны, Площади, выставочные комплексы АЗС Остановочные комплексы Почтовые ящики Больницы, клиники, стоматологии, ветеринарные клиники, частные клиники Аптеки Крытые, Открытые рынки Ночные клубы/рестораны Бильярдные, Пабы, Боулинги Фаст Фуд Салоны красоты, фитнес центры Доски объявлений Специализированные ТТ(бытовая химия, магазины бытовой техники, магазины текстиля …) Супермаркеты Торговые точки Гипермаркеты МинимаркетыОптовые сети Дверные ручки Матрица «Target Audience Meeting Points» в Казахстане Educational places HoReCaDi Crowded places Medical institutions House KindergartensUniversitiesColleges Parks, squares, Arbat, pedestrian zones, exhibition centers Gas station Bus stops PO boxes Clinics, dental clinics, veterinary and private clinics Pharmacies Roofed/Unroofed markets Night clubs/restaurants Billiards, Pubs, Bowling Fast food Beauty and fitness centers Bulletin boards Specialized stores Supermarkets Outlets Hypermarkets Mini-marketsWholesale networks Door handles Matrix of «Target Audience Meeting Points» in KZ BTL

28 Promo-personnel is always ready to participate in any kind of event We make careful selection of promoters for each action with the required criteria Every promoter goes through casting and training before getting the job Database of temporary personnel for BTL-events Girls 20 – supervisors guys

29 Bosch Consultants in the trade network (2009)

30 «Aciclostad» Promo-activity for Valentines Day (2011)

31 J7 Promo-action with presents in trade spots (2010)

32 «VEGETA» Promo-action with presents in trade spots (2010)

33 EVE Sampling in TC (july-aug 2010)

34 Sites development multibrand-pro.kz/multibrand-shopeuroopenair.kz itrans.kz primesource.kz And also: others

35 Idea, copyright

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46 Portfolio Not all of our works suit the portfolio format. We are not standard at all But you may always order an individual presentation of our works, sending an request to Please mention your contacts, industry you are working in and all the advertising, branding and PR-services that you need.

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