Humanitarian Faculty Chair of Public Relations Tambov State Technical University. - презентация

1 Humanitarian Faculty Chair of Public Relations Tambov State Technical University

2 About us opening of the Public relations chair. TSTU was one of the first higher educational institutions that got license to train specialists on PR. Chief of the department, Doctor of Historical Science, Professor Valentine Stanislavovich Klobutskiy

3 The staff The staff (14) includes: Academics – 14, Doctors of Science – 4, Candidates of Science – 9, Undergraduate student – 1.

4 Specializations Work organization of Public Relations office Advertising in communicative process Telecommunicative and computer technologies in Public Relations Within the training of specialists the main attention is paid to getting on practical skills. The chair has three affiliates, 26 creative studious situated at public Relations offices of various state and commercial organizations, and besides 7 creative laboratories.

5 Chair Creative Laboratories Public Relations subdivision organization organization Advertising creative studio Creative TV laboratory Telecommunication and computer technologies laboratory technologies laboratory Psychological service Creative laboratory of sociological researches Press laboratory

6 Public Relations subdivision organization Several creative studious are organized for the students specialized in Public Relations subdivision organization. They are situated at places of students practice such as administrative authorities, public institutions, at enterprises, commercial organizations. There are 26 creative studious. Here students under the supervision of managers and specialists of public relations so as staff of the chair obtain practical experience, develop creative abilities, get empirical material for their diploma projects.Several creative studious are organized for the students specialized in Public Relations subdivision organization. They are situated at places of students practice such as administrative authorities, public institutions, at enterprises, commercial organizations. There are 26 creative studious. Here students under the supervision of managers and specialists of public relations so as staff of the chair obtain practical experience, develop creative abilities, get empirical material for their diploma projects. In this laboratory the students work at studious is coordinated, analyzed, and summarized. Here together with staff PR students make PR-action plans and choose adequate methods of various communicative actions performance. The results of this work find their implementation at creative studious.In this laboratory the students work at studious is coordinated, analyzed, and summarized. Here together with staff PR students make PR-action plans and choose adequate methods of various communicative actions performance. The results of this work find their implementation at creative studious.

7 Advertising creative studio There is in-depth specialization dealt with problems of design and realization integrated brand-communication campaign: acquisition of marketing information in specific branches of goods and services;acquisition of marketing information in specific branches of goods and services; positioning brand conception development;positioning brand conception development; creative decision, creation and testing texts, scenarios, camera- ready copy of advertisements;creative decision, creation and testing texts, scenarios, camera- ready copy of advertisements; creation and maintenance of media-matrix database of Tambov;creation and maintenance of media-matrix database of Tambov; media- plans for particular companies development.media- plans for particular companies development. Various forms of business cooperation are established and actively maintained by laboratory with profile organizations and local advertising agencies, which are students practice bases.

8 Telecommunication and computer technologies laboratory This laboratory is used by students when they learn computer technologies for PR processes, advertising, sociology, internet journalistic. On the base of this laboratory training on specialization Telecommunication and computer technologies in the sphere of Public Relations provides and, besides training internet-newspaper Gvozd is issued.This laboratory is used by students when they learn computer technologies for PR processes, advertising, sociology, internet journalistic. On the base of this laboratory training on specialization Telecommunication and computer technologies in the sphere of Public Relations provides and, besides training internet-newspaper Gvozd is issued. Technical level is high and allows students not only to get necessary skills for work with up-date software programmes version but to be familiar with modern computer design technologies, WEB- programming, making-up of editions, date base processing and so on.Technical level is high and allows students not only to get necessary skills for work with up-date software programmes version but to be familiar with modern computer design technologies, WEB- programming, making-up of editions, date base processing and so on.

9 Press laboratory Newspaper «Gvozd» - Internet-edition is issued by students about life, problems and interests of youth, about happenings in the Tambov and in students life. Electronic newspaper is established and produced by students of the Public relations chair of TSTU. Newspaper is issued weekly on Friday and its address is «Gvozd» - Internet-edition is issued by students about life, problems and interests of youth, about happenings in the Tambov and in students life. Electronic newspaper is established and produced by students of the Public relations chair of TSTU. Newspaper is issued weekly on Friday and its address is Students of all courses and of all specializations (3) take part in editing of Internet-newspaper. Students of 1-3 courses prepare information materials and students of 4-5 courses write analytical articles.Students of all courses and of all specializations (3) take part in editing of Internet-newspaper. Students of 1-3 courses prepare information materials and students of 4-5 courses write analytical articles.

10 Creative TV laboratory Practical laboratory extensions help students to get professional skills for creation of series subjects at university and city studious.Practical laboratory extensions help students to get professional skills for creation of series subjects at university and city studious. Every year course projects in TV journalistic are made by students with the usage of laboratory equipment. Preparations get all the stages: scenery development, shooting, montage. Every course project corresponds to reportages and sketches which almost ready for edition over the ether.Every year course projects in TV journalistic are made by students with the usage of laboratory equipment. Preparations get all the stages: scenery development, shooting, montage. Every course project corresponds to reportages and sketches which almost ready for edition over the ether.

11 Psychological service The work of Psychological service allows to advance professional level of humanitarian, oriented specialists, to satisfy growing interest to psychology among the students of technical faculties. With the help of psychological service various problems of students are solved, among them: First year students adaptation to university conditions,First year students adaptation to university conditions, Communicative problems,Communicative problems, Psychological stress during examinations and others.Psychological stress during examinations and others. Psychological service fulfils the following types of work: steady studio Kreativ performing special courses for the students of all specialities on optimization and interpersonal and business communication development, on identity growth facilitation, and creative potential with the usage of socio-psychological training aimed to develop communicativeness, diffidence negotiation, conflictness, adverse psychophysical conditions.steady studio Kreativ performing special courses for the students of all specialities on optimization and interpersonal and business communication development, on identity growth facilitation, and creative potential with the usage of socio-psychological training aimed to develop communicativeness, diffidence negotiation, conflictness, adverse psychophysical conditions. Student-centered consultancy.Student-centered consultancy.

12 Creative laboratory of sociological researches Students of this speciality during the second the third courses alongside with sociological study prepare a programme and conduct authorial sociological research. Research topics vary: deviant behavior in youth environment, youth value systems, ecological and legal behavior, educational interests and much more.Students of this speciality during the second the third courses alongside with sociological study prepare a programme and conduct authorial sociological research. Research topics vary: deviant behavior in youth environment, youth value systems, ecological and legal behavior, educational interests and much more. Students conduct various sociological researches on challenges of various public, political, commercial organizations and institutions of city and region. Elaborated methodologies are used as basic at given organizations and present the basis of monitoring researches (UKOS, savings-bank of the Russian Federation, and etc.)Students conduct various sociological researches on challenges of various public, political, commercial organizations and institutions of city and region. Elaborated methodologies are used as basic at given organizations and present the basis of monitoring researches (UKOS, savings-bank of the Russian Federation, and etc.)

13 Students participate in various competitions (local, all-Russia, international) and are awarded 49 Diploma and Cups.

14 Studentsawards

15 Studentsawards The team of students was awarded Cup on the International Festival during a visit to Chine

16 Studentsawards In 2003 Varvara Luzhajskaya got thank-you letter from the Department of social work, Indiana State University for videoscene about orphanage on September 19, 2003

17 Rewards The chair was awarded the Diploma «The best chair in the field of advertising, public relations and allied sciences training» on all-Russia competition twice. Russian Association of Advertising Agents in Moscow held it.

18 Chairs projects Internet-newspaper «Gvozd» – weekly Internet-newspaper that is issued by students of the chair. It has been issued since Multimedia variant of Internet-newspaper «Gvozd» is also represented. Corporative site of the chair - Newspaper «Alma Mater». Students of the chair participate in the publication of university corporative newspaper. It has been issued monthly since Internet site – «Alma Mater» - students TV studio. Students of the chair produce scenes for local television weekly.

19 Chairs projects The chair provides additional training on the following directions: «Public Relations» Re-training courses for Diplomas specialists and students. Full course - 1 year. Diploma about vocational re-training is issued. «Organization of marketing and advertising activity» - This course is for licentiates. - Full course is 2-3 month. - Certificate of qualification elevation is issued. - Full course is 6 months. Diploma about vocational re-training is issued. «Selling assistant» For persons with higher education and for paraprofessionals. Fee-paying, combined (full - part – time) training All diploma and certificates are of the State pattern.

20 Contacts Address: Public Relations Chair, TSTU Michurinskaya str. 112-A, room 323, Tambov, Tambov, Phone: WWW: