In 1994 - falling sales, one successful model and expensive image. Sales at all-time low of 16,000 units per year. One model the Porsche Carrera accounted.

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In falling sales, one successful model and expensive image. Sales at all-time low of 16,000 units per year. One model the Porsche Carrera accounted for 80% of sales. Porsche 928 and 968 models not successful.

PORSCHES FIRST CAR – PORSCHE 356

QUALITY More than 70 % of all Porsches ever built are still on the road today. An obligatory checklist with over 100 quality criteria is used for this purpose. In case of a problem, the comprehensive warranty covers 100% of the costs for material and labor

BRAND IMAGE QUALITY INDEPENDENCE LUXURY CUSTOM-MADE

PROMOTION Porsche has stepped up its involvement in motor sports, with the Carrera Cup in the United States providing a good example. At its factory in Leipzig, Germany the company also runs a customer center where customers and guests can experience the brand's fascination in driver courses, events and plant tours - an offering that some 50,000 visitors from around the globe now take advantage of each year. Launch events Green cars