Sergii Chepiga (Semplice Sergio) NTU KhPI. Concept There are many Italian restaurants, but its barely possible to find some kind of Italian Spirit there………

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Sergii Chepiga (Semplice Sergio) NTU KhPI

Concept There are many Italian restaurants, but its barely possible to find some kind of Italian Spirit there………

Sergii Chepiga (Semplice Sergio) NTU KhPI Italian Spirit lives HERE! in Taverna di Fiesole!!! Taverna di Fiesole!!! Sergii Chepiga (Semplice Sergio) NTU KhPI

Key facts Key facts Location: historical centre of Kharkiv; Internal structure: Ristorante and Taverna+summer open area; Maximal number of guests: guests; Cuisine: Italian; Target audience: people with refined taste, so- called Bohemia, Italian cuisine&culture lovers, foreigners, average up to high income; Products: IT, UA. ONLY FRESH,SAFE&HEALTHY; Design: Italian city of Florence, town of Fiesole; Atmosphere: fascination, inspiration!!!

Sergii Chepiga (Semplice Sergio) NTU KhPI Taverna was a place in Ancient Greece where people were able to eat and drink, similar to British pub Taverna was a place in Ancient Greece where people were able to eat and drink, similar to British pub Now, the word taverna is strongly associated with Italy and tavernas are very widespread there Now, the word taverna is strongly associated with Italy and tavernas are very widespread there Historically, tavernas served not rich people from folk => the soul of Italian folk can be found and felt keenly in a real taverna Historically, tavernas served not rich people from folk => the soul of Italian folk can be found and felt keenly in a real taverna

Sergii Chepiga (Semplice Sergio) NTU KhPI Competitors Felice restaurant Mafia restaurant Da Vinci restaurant Mario pizzeria Italian gril restaurant Adriano restaurants Paris café Irish Pub Other beer Pubs and restaurants of Italian cuisine

Sergii Chepiga (Semplice Sergio) NTU KhPI But only Fiesole makes You feel so

Sergii Chepiga (Semplice Sergio) NTU KhPI But only Fiesole makes You feel so Italian!

Sergii Chepiga (Semplice Sergio) NTU KhPI But only Fiesole makes You feel so Italian! Because of:

Sergii Chepiga (Semplice Sergio) NTU KhPI Design When you get inside, you are getting to the Renaissance city of Florence and its beautiful suburb of Fiesole……

Design Cozy, warm and emotional atmosphere Cozy, warm and emotional atmosphere Italian music & video content Italian music & video content Separate places for smokers and non- smokers Separate places for smokers and non- smokers Visibility of pizza preparing process Visibility of pizza preparing process Sergii Chepiga (Semplice Sergio) NTU KhPI

Cuisine An extensive menù of ONLY Italian meals and drinks An extensive menù of ONLY Italian meals and drinks A wide range of dishes: from democratic to exclusive A wide range of dishes: from democratic to exclusive A native Italian cook A native Italian cook ONLY safe and healthy products ONLY safe and healthy products Sergii Chepiga (Semplice Sergio) NTU KhPI

CRM Professional and polite personnel with substantial knowledge of Italian traditions and modern Italy Professional and polite personnel with substantial knowledge of Italian traditions and modern Italy Individual approach/customers cards Individual approach/customers cards Flexible system of discounts Flexible system of discounts Sergii Chepiga (Semplice Sergio) NTU KhPI

Passion Service You can leave your short letter to another visitor at Fiesole and your letter will be delivered

Sergii Chepiga (Semplice Sergio) NTU KhPI Serie A ONLINE! every Saturday and Sunday Source:

Sergii Chepiga (Semplice Sergio) NTU KhPI Partnership

Channals of promotion Web-site, Internet-promotion (special sites, social web-nets etc.) Web-site, Internet-promotion (special sites, social web-nets etc.) Local magazines and newspapers Local magazines and newspapers POS materials POS materials TV-programs advertisement TV-programs advertisement

Sergii Chepiga (Semplice Sergio) NTU KhPI

Site peculiarities Online order option Online order option Virtual stroll through places of interest of Florence and Fiesole possible Virtual stroll through places of interest of Florence and Fiesole possible Video-reports about TdF events Video-reports about TdF events Online questionnaire on TdF Online questionnaire on TdF

Sergii Chepiga (Semplice Sergio) NTU KhPI SWOT ANALYSIS StrengthWeaknessesOPPOR Unique project will gain popularity and market leadership in its segment In the case of poor financing the project can be realized not completely THREADS Because of economic crisis Taverna di Fiesole wont win sufficient number of customers and the project will fail Lack of experience and deep economic crisis can cause inadequacy of the project and complete failure of TdF

Sergii Chepiga (Semplice Sergio) NTU KhPI Ma la V i t a è b e ll a !!! Grazie per la Vostra Attenzione!!!!!!!! Have a successful 2009!