The environment of the Ritz-Carlton Hotel Student Name: Adilkarimova D.U Teacher Name: Karataev D.D Group: Tourism-25

The Ritz-Carlton Hotel Company Nowadays, The Ritz-Carlton has an international chain of luxury hotels. Already for many years, The Ritz-Carlton hotels attract customers with chic, glitter, and, of course, quality of service. The Ritz Carlton Company is an enterprise organization that operates hotels in different 23 states. The network is owned and operated by The Ritz- Carlton Hotel Company, a subsidiary of the world's largest hotel holding company Marriott International Hotel.

The aim,goal and objectives of the Ritz-Carlton Aim Hotel visitors rely on hospitality staff for many of their travel needs. Its main aim is a sense of comfort, tranquility and care. Many of guests spend a lot of time away from home, so main task is to reproduce for them this sense of home comfort and care. Goal to become the premiere provider and facilitator of leisure, vacation experiences in the world and to enhance the lives of our customers by creating and enabling unsurpassed vacation. to make profit, maximise sales revenue, increase market share and ensure compliance with regulations Objectives the mission of The Ritz-Carlton for 10 years concentrated at increasing revenues, 5-year reserve,a tactics to improve key processes, strategies and action plans to attract customers and promote the market.

Brand extension of the Ritz-Carlton hotel Each feature is a extraordinary demonstration of its rule. Main attention stunt excellence framework structures which are as iconic by sensuous that is taking the fascination, delight of appointment. development of spa in Ritz-Carlton hotels World-class golf suggested at different Ritz- Carlton hotel destinations. location of hotel in majority of beautiful cities and resort destinations. Providing of the Ritz-Carlton Destination Club holiday program s that furnish holiday experience Range of service and facilities

The external environment of the hotel Environme ntal Economical LegalSocialPolitical

The Ritz-Carlton in Astana The architecture of the buildings and the look of the city pleases the eyes of the inhabitants and provokes a real surprise among the numerous foreign tourists. The Ritz-Carlton, Astana is part of the Talan Towers multifunctional complex The main feature of the hotel its location. Because the facility is located in the heart of the city. The infrastructure and services of the complex include a hotel, apartments, business center, shopping areas, restaurants, parking, recreation and entertainment areas. This complex allow guests to find everything they need in one place, and all conditions will be created for this. The Ritz-Carlton Hotel in Astana brings relaxation for tourists and business travelers to a new level of elegance.

Political factor Political factors may affect the quantity of visitors, both, travelers and business tourists. Kazakhstan is interested in developing industries, this is expressed in the general concept of priority development of the hospitality industry, the adoption of legislative and regulatory acts that stimulate and regulate the development of tourism and hotel industry The Regulation «On tourist activity in the Republic of Kazakhstan». It determines techniques and concludes indication for the progress of industries, investments in accepting of normative legal acts that is aligned at growth with the Regulation of the Republic of Kazakhstan «About permissions and notifications»; standardization in the field of technical regulation; including facilitation of participation of domestic tourists, tour operators, travel agents, hotel and their contribution in the international progra Th The creation of touristic clusters in Kazakhstan. The formation of clusters in this industry in order to improve the competitiveness of relevant administrative and territorial units. the Concept of tourism development in Kazakhstan till In order to activate flows into the Kazakhstan and pay attention to the stability, freedom of travelers and state support procedures Organizations as KAGIR(Kazakhstan Association of Hotels and Restaurants).Organization, which consolidates hotel chains of the Republic of Kazakhstan.The most important mission of kagir is: creation of civilized hotel market in Kazakhstan.

Economic factor The Ritz-Carlton Astana hotel has closely related with Economy of Kazakhstan, especially with the capital city. It have greatly influence on individuals buying power and their ability to travel, booking luxury hotels. Economy is identified by Gross Domestic Product. The Gross Domestic Product (GDP) of Republic of Kazakhstan considered as billion dollars in period of It can be seen that economy of Kazakhstan is changeable. Employment law and regulations carried out depending on Constitution of Kazakhstan. Furthermore, it consist of the Law of Labor and labor legislation it is adopted by Parliament. The main purpose of the labor legislation of the Republic of Kazakhstan is the legal regulation of labor relations and other relations directly related to labor, aimed at protecting the rights and interests of the parties to labor relations, establishing minimum guarantees of rights and freedoms in the world of work. Inflation - raising the general level of prices for goods and services. For the population, it is expressed in the fact that money has a declining purchasing power. The level of inflation is calculated using the consumer price index (CPI). This indicator reflects the average level of prices for products and services that are included in the consumer basket.

Social factors In the annual Address of the President of Kazakhstan "Socio-economic modernization is the main vector of development of Kazakhstan" dated January 27, an important place is occupied by issues related to the improvement of the education system and science - this is the qualitative growth of human capital in Kazakhstan., the Government of the Republic to stimulate scientific work took such measures as the approval of awards and scholarships in the scientific field Living conditions explored in Kazakhstan. According to the International Labor Organization, in the ranking of average wages Kazakhstanis from a low of 339 euros per person occupied a modest 61 place out of 71 countries in which research was conducted. The population of the country as of July 1, 2017 was thousand people, including urban population thousand people (57.3%), rural population thousand people (42.7% ). Compared with July 1, 2016, the population increased by thousand people, or 1.34%. The Republic of Kazakhstan is a polyethnic state. As a result of the population census in Kazakhstan, 130 ethnoses were taken into account. while the share of two large ethnic groups of Kazakhs (58.6%) and Russians (26.2%) makes up almost 85% of the total population, 5 ethnic groups account for 10% of the total population - Ukrainians, Uzbeks, Uighurs, Tatars, Germans - their share from 1 to 3%.

Technological Factors Influence of the Internet on hotel positively. It enables booking of rooms much more lighter and comfortable and also provide with any kind of data about the Ritz- Carlton hotel including reviews of previous visitors. Social media ensures an another method of interaction with their clients. The hotel stories are shared by visitors using the apps or online services as TripAdvisor, Facebook or Instagram. Due to the utilization of apps, people that in search of new hotels would be informed about hotels. If the Ritz- Carlton Astana hotel is accessible and available through well-known channels, it evolve brand awareness and attract new clients. Using of the latest inventions and technologies facilitate activities. There are digital telephone facilities, broadband Internet connection, fast Wi- Fi connection, multimedia projector, LCD screens, online reservation systems, property management software and online information exchange program. It has chosen one method to understand does people use social media to book online. This my method is online survey which is used to have information from respondents. The survey was done online by surveymonkey.com. The survey about social media was taken by students of ENU.Also, it includes questions which is closely related to booking system in hotels, in airlines. Approximately 29 person was asked about utilization of Internet.In this survey participated 14 male and 15 female.Although, when it was asked aged students about how many times they get room online by using apps or official website (62.76% ) gives answer that every time they rely on social media and its beneficial for both, but other 37.84% claims that isnt comfortable to use this way of getting rooms in hotels.

Environmental Factors Astana is located in the arid zone and is characterized by limited water resources. The waterway of the city is the river Yesil, flowing in its southern part. This reservoir is used as the main source of centralized water supply to the population The main sources of economic and drinking water supply of the city is the Astana Reservoir on the Yesil River. The Astana Reservoir is practically the only source for satisfying the economic, drinking and industrial needs of the city. The problems of ensuring ecologically safe and healthy living conditions for the population, rational nature management and resource saving are directly related to the increase in the technological impact on the environment. Atmospheric air is one of the main and most significant components of the environment, a state that significantly affects the global and regional climate system. The main polluters of the city's air are three types of source of emissions: stationary sources, vehicles and unorganized sources of emissions. Among the sources of pollution in the capital's air basin, motor transport is the main one; it accounts for more than 56% of total gross emissions of pollutants, stationary sources Information on pollution The volume of general industrial emissions in the atmosphere is only, thousand tons. Including: The volume of sulfur dioxide emissions into the atmospheric air, thousand tons 27,75425,80 9 Volume of nitrogen dioxide in atmospheric air, thousand tons 12,06211,54 6 Volume of nitric oxide in the atmospheric air, thousand tons 1,9601,882 Volume of particulate emissions into atmospheric air, thousand tons 9,6438,915

By the instructions of the government approved a comprehensive plan of measures to improve the environment for The plan provides for the development of a road network system to improve the environmental situation of the city by reducing the intensity of vehicles and reducing its idle time at intersections in the idle mode. The development of the "Green Belt" of the capital until 2020 is realized in 3 stages. 1st stage: implemented between 1998 and The total area of development is 14.8 thousand hectares, including 11.5 thousand hectares under greenery, on which grow 9.7 million trees and 1.9 million shrubs. Survival rate was 90%. 2 nd stage: the first stage is implemented from 2012 to planted 716 thousand seedlings of coniferous species to 450 hectares.The second stage has been started since 2014, the implementation will be conducted through It is necessary to plant more than 1 million seedlings on an area of 873 hectares. Planting work will be performed in the space.The main representatives of the fauna of the territory of the "Green Belt" in the present period are hares, partridges, pheasants. For the development of fauna, the company LLP "Astana Ormany" reproduced more than 6000 pheasants, of which more than 4000 individuals were released on the territory of the urban forest. About 2000 adult pheasants and chicks are kept in reproduction. The third stage, from 2017 to 2030, plans to plant about 5 million seedlings on an area of 3.5 thousand hectares of interclusal space.

CONCLUSION The enterprises of the hospitality industry are developing much more significantly where the economic and political situation is stable, as well as the diverse social and cultural infrastructure. Factors restraining the development of hotel and restaurant business in the region are its economic, political and financial instability, consumer incomes, inflation, unemployment. All factors has huge impact on hotel Ritz-Carlton. Each factors affect positively or negatively. Each factor considered in example of Ritz-Carlton in Astana.

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