Основы подготовки и проведения презентации на английском языке 1

Формат презентации на английском языке Подготовка презентации Модель поведения Структура презентации Части презентации Оформление слайдов Графики и таблицы Сессия вопросов и ответов 2

Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Презентация (от англ. presentation) способ наглядного представления информации с использованием аудовизуальных средств. 3

Формат презентации структурная схема визуальная информация правила этикета языковые особенности определенная цель проведения 4

It takes more than three weeks to prepare a good impromptu speech. Mark Twain 5

Подготовка презентации Анализ: 1)Зачем? 2)Для кого? 3)Где? 4)Как долго? 5)Как, какого вида презентация? 6)Что говорить? 6

Цели презентации Информирование Обучение Убеждение Мотивация 7

Три четко различимые части: Вступление Основная часть Заключение + Вопросы - ответы Структура презентации 8

IBC Introduction – tell them what you are going to tell them. Body – tell them what you want to tell them. Conclusion – tell them what you told them. 9

You never get a second chance to make a first impression. Will Rogers 10

Поприветствовать аудиторию Представить себя Представить тему презентации Объяснить выбор темы Рассказать о структуре презентации Проинформировать о продолжительности презентации Раздать буклеты и информационные листы Проинформировать о сессии «вопрос – ответ» Вступление 11

W – Welcome audience I – Introduce yourself S – Say what the topic is E – Explain why audience will be interested Marion Grussendorf English for Presentations 12

Useful Phrases and Vocabulary for Openings Welcoming the audience Good morning/afternoon, ladies and gentlemen. Hello/Hi everyone. First of all, let me thank you all for coming here today. It's a pleasure to welcome you today. I'm happy/delighted that so many of you could make it today. It's good to see you all here. Introducing yourself Let me introduce myself. I'm Ann Brown from... For those of you who don't know me, my name is... Let me just start by introducing myself. My name is... 13

Giving your position, function, department, company As some of you know, I'm the purchasing manager. I'm the key account manager here and am responsible for... I'm here in my function as the head of... I'm the project manager in charge of... Introducing your topic What I'd like to present to you today is... I'm here today to present... Today's topic is... The subject/topic of my presentation is... In my presentation I would like to report on... In my talk I'll tell you about... Today I'm going to talk about... I'll be talking about... 14

Saying why your topic is relevant for your audience Today's topic is of particular interest to those of you/ us who... My talk is particularly relevant to those of us who... My topic is/will be very important for you because... By the end of this talk you will be familiar with... Stating your purpose The purpose/objective/aim of this presentation is to... Our goal is to determine how/the best way to... What I want to show you is... My objective is to... Today I'd like to give you an overview of... Today I'll be showing you/reporting on... 15

Structuring I've divided my presentation into three (main) parts. In my presentation I'll focus on three major issues. Sequencing Point one deals with point two and point three... First, I'll be looking at …, second …, and third... I'll begin/start off by.... Then I'll move on to... Then/Next/After that... I'll end with... Timing My presentation will take about 30 minutes. It will take about 20 minutes to cover these issues. This won't take more than... 16

Handouts Does everybody have a handout/brochure/copy of the report? Please take one and pass them on. Don't worry about taking notes. I've put all the important statistics on a handout for you. I'll be handing out copies of the slides at the end of my talk. I can the PowerPoint presentation to anybody who wants it. Questions There will be time for questions after my presentation. We will have about 10 minutes for questions in the question and answer period. If you have any questions, feel free to interrupt me at any time. Feel free to ask questions at any time during my talk. 17

Основная часть Разделить на три - пять информационных блоков (message, key message) Четко обозначать начало и конец каждого блока Выделить ключевые моменты Использовать линкеры 18

Body Повторить тему Объяснить цели и задачи Обозначить начало первой (…) части Выделить ключевые моменты Привести доказательства Обозначить конец первой (…) части Использовать интерактивные элементы Сигнализировать об окончании основной части 19

Доказательства главных идей Мнение экспертов Мнение потребителей Цифры и факты Статистика Аналогия, пример из жизни 20

Icebreakers – Интерактивные элементы Доброволец Ролевая игра Мозговой штурм Опрос Истории, анекдоты Креативные идеи 21

Useful Phrases and Vocabulary for the Body Saying what is coming In this part of my presentation, I'd like to talk about... So, let me first give you a brief overview. Indicating the end of a section This brings me to the end of my first point. So much for point two. So, that's the background on... That's all I wanted to say about... Summarizing a point Before I move on, I'd like to recap the main points. Let me briefly summarize the main issues. I'd like to summarize what I've said so far... 22

Moving to the next point This leads directly to my next point. This brings us to the next question. Let's now move on/turn to... After examining this point, let's turn to... Let's now take a look at... Going back As I said/mentioned earlier,... Let me come back to what I said before... Let's go back to what we were discussing earlier. As I've already explained,... As I pointed out in the first section,... Referring to other points I have a question in connection with/concerning payment. There are a few problems regarding the quality. With respect/regard to planning, we need more background information. According to the survey, our customer service needs reviewing. 23

Adding ideas In addition to this, I'd like to say that our IT business is going very well. Moreover/Furthermore, there are other interesting facts we should take a look at. Apart from being too expensive, this model is too big. Talking about (difficult) issues I think we first need to identify the problem. Of course we'll have to clarify a few points before we start. We will have to deal with the problem of increasing prices. How shall we cope with unfair business practices? The question is: why don't we tackle the distribution problems? Rhetorical questions What conclusion can we draw from this? So, what does this mean? So, just how good are the results? So, how are we going to deal with this increase? So, where do we go from here? Why do I say that? Because... Do we really want to miss this opportunity to...? 24

Заключение Обозначить переход к заключительной части Сделать выводы из ключевых моментов презентации Предложить пути решения поставленных проблем Предложить аудитории задавать вопросы 25

Useful Phrases and Vocabulary for Conclusions Indicating the end of your talk I'm now approaching/nearing the end of my presentation. Well, this brings me to the end of my presentation. That covers just about everything I wanted to say about... OK, I think that's everything I wanted to say about... As a final point, I'd like to... Finally, I'd like to highlight one key issue. Summarizing points Before I stop, let me go over the key issues again. Just to summarize the main points of my talk... I'd like to run through my main points again... To conclude/In conclusion, I'd like to... To sum up (then), we... 26

Making recommendations We'd suggest... We therefore (strongly) recommend that... In my opinion, we should... Based on the figures we have, I'm quite certain that... Inviting questions Are there any questions? We just have time for a few questions. And now I'll be happy to answer any questions you may have. 27

Effective conclusions Quoting a well-known person As... once said,... To quote a well-known businessman,... To put it in the words of... Referring back to the beginning Remember what I said at the beginning of my talk today? Let me just go back to the story I told you earlier. Remember,... 28

People who know what theyre talking about dont need PowerPoint. Steve Jobs 29

Оформление слайдов 1 шрифт и текст цвет и фон анимация звуковые эффекты рисунки и графика диаграммы 30

Цветовые схемы colour.html colour.html

Why Most PowerPoint Presentations Suck and How You Can Make Them Better Rick Altman 32 ЭффектИндекс Boomerang (бумеранг) Spiral (вылет по спирали) Swivel (вращение) 6 !!! Fly (вылет)4 - 5 Zoom-out (отдаление) 3 Wipe slowly (плавное удаление)2 Wipe quickly (быстрое удаление) Fade (выцветание) 0

Оформление слайдов 2 «Правило шести» Одинаковые части речи в списках Значимая информация в списке Единообразие оформления (шрифт, фон, цвет и т.д.) Текстовая информация важнее визуальной Последний слайд – контактные данные презентующего 33

Визуальные помощники Flip charts – бизнес-презентации для малых групп; менее формальные и неформальные встречи. Overhead projectors/interactive boards – для мелких компаний, человек. Slideshows – PP, Keynote, LibreOffice и др. – универсальность для малых и больших групп. Handouts – для малых групп (они ни дешевы, вашу презентацию могут взять домой). Props – для кинестетиков (сувениры, реквизит на долгую и добрую память). 34

Графики и таблицы 1 bar chart graph pie chart organigram 35

Графики и таблицы 2 Создать понятный и легкий для понимания график Начать с объяснения контента графика Выделить ключевые места/точки на графике Объяснить значимость ключевых моментов Использовать клише, объясняя динамику 36

Useful Phrases and Vocabulary for Visuals Introducing a visual Let's now look at the next slide which shows... To illustrate this, let's have a closer look at... The chart on the following slide shows... I have a slide here that shows... The problem is illustrated in the next bar chart... According to this graph, our net profit has doubled. You can see the test results in this table. As you can see here,... Explaining a visual First, let me quickly explain the graph. You can see that different colours have been used to indicate... The new models are listed across the bottom. The biggest segment indicates... The key in the bottom left-hand corner... 37

Highlighting information I'd like to stress/highlight/emphasize the following point(s). I'd like to start by drawing your attention to... Let me point out that... I think you'll be surprised to see that... I'd like you to focus your attention on... What's really important here is... What I'd like to point out here is... Let's look more closely at... Describing trends Sales increased slightly in summer. Consumer spending fell/declined sharply. Interest rates have risen steadily. Food prices went up significantly. There was a sudden increase in prices. In August, we saw a moderate fall. This was followed by a gradual decline. 38

Explaining purpose We introduced this method to increase flexibility. The purpose of this step is to expand to foreign markets. Our aim was to... Explaining cause and effect What's the reason for this drastic decrease? The unexpected drop was caused by... This was because of... As a consequence/Consequently, sales went up significantly. As a result... The venture resulted in a sharp fall in share prices. Our new strategy has led to an increase of 10%. 39

Сессия вопросов и ответов (Q&A) предварительная подготовка определить время и место для Q&A составить список ожидаемых вопросов и ответов на них начало What questions do you have? Who has the first question? собственно вопросы и ответы слушаем повторяем отвечаем заключение Q&A и всего выступления Well, our time is over. Thank you all. But you might be wondering … 40

Вопросы - ответы Выслушать и понять вопрос Переформулировать вопрос своими словами Объяснить причину, почему отложен ответ на вопрос Честно признать, если не знаете ответ на вопрос Удостовериться, что ваш ответ на вопрос был понятен 41

Useful Phrases and Vocabulary for the Question Session Clarifying questions I'm afraid I didn't (quite) catch that. I'm sorry, could you repeat your question, please? So, if I understood you correctly, you would like to know whether... So, in other words you would like to know whether... If I could just rephrase your question. You'd like to know... Does that answer your question? Avoiding giving an answer If you don't mind, could we discuss that on another occasion? I'm afraid that's not really what we're discussing today. Well, actually I'd prefer not to discuss that today. 42

Admitting you dont know Sorry, I don't know that off the top of my head. I'm afraid I'm not in a position to answer that question at the moment. I'm afraid I don't know the answer to your question, but I'll try to find out for you. Postponing questions If you don't mind, I'll deal with/come back to this point later in my presentation. Can we get back to this point a bit later? I'd prefer to answer your question in the course of my presentation. Would you mind waiting until the question and answer session at the end? Perhaps we could go over this after the presentation. Summarizing after interruptions Before we go on, let me briefly summarize the points we've discussed. So, now I'd like to return to what we were discussing earlier. 43

Сайт TED Блог Радислава Гандапаса Сайт для веб-дизайнеров и др. Сайт и блог Garr Reynold Сайт Olivia Mitchell Блог Алексея Каптерева Сайт Онлайн журнал 44

«Основы подготовки и проведения презентации на английском языке» Вострикова И.Ю. 45