Social Games Market in Russia Edgars Strods Head of gaming department, Odnoklassniki.ru

32 mln daily active users * Best social gaming network ** Offices in Riga, Moscow and Sankt-Petersburg About Odnoklassniki.ru 1.Liveinternet.ru 2.Appdata.ru

Numbers Games Future Content

Numbers – Games - Future NUMBERS

Numbers – Games - Future Market value, millions 2009 – 30$ 2010 – 70$ 2011 – 200$ 2012E – 340$ JSons and Partners Consulting 3.Inside Virtual Goods

Numbers – Games - Future Social network audience, monthly 2009 – 25 mln 2010 – 37 mln 2011 – 54 mln 2012E – 70 mln 1.TNS 2.Json & Partners Consulting

Numbers – Games - Future Installs i-Jet27*Creara100Mail.ru154 Mail.ru17Mail.ru88API Tech95 Progrestar12.3i-Jet60Social Quantum73 Коктейль другу8Social Quantum33Plarium53 Holy Cow4.8Fish Sticks28Orange Apps45 * In millions

Numbers – Games - Future Users ОдноклассникиМой МирВКонтакте Новые земли Любимая ферма Запорожье Территория фермеров Тюряга Уличные гонки Запорожье Новые земли Правила войны Мегаполис World Poker Club Покер Shark Торговый квартал Запорожье Фармандия * Daily active users

Numbers – Games - Future GAMES

Numbers – Games - Future More than 200 developers Most of them – single title company 10% developers control 90% market

Numbers – Games - Future All popular genres already in social networks Tight competition in all categories Farms still rules Era of gambling Genres

Numbers – Games - Future Lack of own ideas Hopes getting rich fast Failure to follow the trends Clones

Numbers – Games - Future Low competition Top-20 games earning enormous share Difficult to compete Leaders

Numbers – Games - Future Everyone except Zynga Missed opportunity Global market Not only local

Numbers – Games - Future FUTURE

Numbers – Games - Future Competition between social networks Non-gaming applications Е-commerce Evolution of advertising Mobile expansion

Numbers – Games - Future Quality of games Consolidation of players PC-games in social

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