How to be heard by decision- makers? Как быть услышанным людьми, принимающими решения?

S cientists imagine themselves as… The universe

The reality is usually like this

Business Politics Public interests Science The result is like this…

Science Investigate the world To perform expert function To prepare skilled specialists for high-tech

Artemia from Lake Tuz Up to 100 USD/kg Artemia

Bussiness Local authoritites We want to extract 50 tons of Artemia cysts from the Lake every year Science Is it safe for the lake? No! 1 2 3

What we used in the response: We asked international experts and mentioned them We stressed the recreational value of the lake and the effect of recreation on the economy of the district We hypothesized the link between ecosystem, water quality and medical properties of the lake

Radioecology of Yenisei river Scientists from the Institute of Biophysics (Krasnoyarsk) and other institutes study the distribution of radioactive waste along the Yenisei river. More than 100 scientific papers is published that describe the concentrations, distribution and migration of radioactive isotopes along the river and food web.

September 2013 We found radioactive particles Radioactive particles can be produced only in reactor There were accidents that released particles Proved by science Logical/scientific consequences

The Factory insists that newspaper and scientist spoil the reputation of the company. They claim there were no accidents at the factory! Court Factory Newspaper and scientist Vs. Official report with stamp This is the document! Scientific papers. These are not documents…

Decision: Guilty and should compensate the reputation losses.

Lake Village Private houses Federal road Private SPA Hospital Forest Muds Lake Tagarskoe

The proposal of local administration: to change the status of the land to start the new construction and development. The goal of private SPA: to keep the status (and monopoly?). The new construction and development probably will create water quality problems…

Academicians ask the Governor to protect the lake The commission was created (business, authorities at different level, scientists). The decision to change the status was banned.

Brazilian higher plant in Yenisei Small paper in not highly ranked scientific journal Why not to publish the news at the Facebook page?

27 January 31 January 30 January 29 January

BioDisel from mud Paper from highly ranked scientific journal Why not to blog?

No reaction to local content? Let us start from the top – send the news to Federal mass media After the federal mass media publish the news – all local newspapers and TV channels wanted to report

"Остатки с наших очистных сооружений просто складируются на полях вокруг Красноярска без дальнейшего использования. А если их серьезно запустить в работу, мы смогли бы, использовать это биотопливо на нашем предприятии. У нас очень значительный автопарк", - говорит руководитель управляющей компании в сфере ЖКХ Анатолий Матюшенко. Генеральный директор ООО «Крас Ком» Анатолий Иванович Матюшенко поддержал эту идею, было решено заключить договор и довести исследование до производства: построить завод по производству биодизеля и использовать его в качестве добавки для собственных машин предприятия. - Сейчас мы находимся в стадии заключения договора, - комментирует этот проект М. И. Гладышев

Start from Federal mass media and local mass media will catch the trend Start from local media and Federal media have to catch the trend Start from iconic figure to make the reaction necessary Be aware that everything that is not proved can be used against you Use the language of your opponents/target audience