13-15 November Issyk-Kul Michael Unland, Communication Specialist Behaviour Change Communication through Edutainment

13-15 November Issyk-Kul Michael Unland, Communication Specialist Education + Entertainment = Edutaiment Entertaiment with social responsibility Education without boredom

13-15 November Issyk-Kul Michael Unland, Communication Specialist Our main challenges in Communication for Health 1.We need to reach out to the masses

13-15 November Issyk-Kul Michael Unland, Communication Specialist Специал исты по коммун икации и ВИЧ/СП ИД Специалисты по коммуникации и здравоохранени ю Целевая группа/население Edutain- ment

13-15 November Issyk-Kul Michael Unland, Communication Specialist Our two main challenges in Communication for Health 1.We need to reach out to the masses 2.We need to change attitudes and behaviours

13-15 November Issyk-Kul Michael Unland, Communication Specialist Изменение поведения как самая сложная цель коммуникации Конрад Лоренц, этнолог, бихевиорист: Сказаное не значит услышаное. Услышаное не значит понятое. Понятое не значит принятое Принятое не значит выученое. Выученое не значит примененое. Примененое не значит изменение в поведении.

13-15 November Issyk-Kul Michael Unland, Communication Specialist The Power of Edutainment Simplemente Maria (Peru) –Rise of enrollments in litteracy classes –Small and Medium enterprises –The wedding phenomenon The German Lindenstraße –Calls to HIV/AIDS info hotlines more than doubled –10 times more effective than advertisement campaign Other examples: Seasamestreet, Soul City

13-15 November Issyk-Kul Michael Unland, Communication Specialist Forms of Edutainment Media: TV, Film, Radio, Print, Mass events Genres: Soap opera, Theatre Play, Comic, Concert, Books, Puppet theatre, Phantomime Messages: Healthy Lifestyle, Anti-Discrimination, Family planning, Gender equality, civil education, actions against poverty etc.

13-15 November Issyk-Kul Michael Unland, Communication Specialist Love as a test The Kyrgyz Example

13-15 November Issyk-Kul Michael Unland, Communication Specialist Vicious circle of HIV/AIDS in Kyrgyzstan Exaggerated Fear Suppression Low Knowledge Discrimination

13-15 November Issyk-Kul Michael Unland, Communication Specialist Почему надо всех информировать? ? около 3-4х ВИЧ инф-й / каждый день в КР

13-15 November Issyk-Kul Michael Unland, Communication Specialist Источники информации о ВИЧ/СПИДе СМИ другие

13-15 November Issyk-Kul Michael Unland, Communication Specialist Главный вывод 1.Завоевать внимание большинство населения (через телевидение)

13-15 November Issyk-Kul Michael Unland, Communication Specialist Приблизительный инкубационный период ВИЧ/СПИДа (Журналисты)

13-15 November Issyk-Kul Michael Unland, Communication Specialist Главный вывод 1.Завоевать внимание большинство населения (через телевидение) 2.Избавиться от основных недопониманий

13-15 November Issyk-Kul Michael Unland, Communication Specialist Vicious circle of HIV/AIDS in Kyrgyzstan Exaggerated Fear Suppression Low Knowledge Discrimination

13-15 November Issyk-Kul Michael Unland, Communication Specialist Главный вывод 1.Завоевать внимание большинство населения (через телевидение) 2.Избавиться от основных недопониманий 3.Заставить людей воспринимать себя как, тех кто инфецирован ВИЧ/СПИДом

13-15 November Issyk-Kul Michael Unland, Communication Specialist Prehistory of the Serial

13-15 November Issyk-Kul Michael Unland, Communication Specialist Facts and Figures UNAIDS Mainfunding Unit/UNDP Implementation UNFPA Cross Media Campaign InWent Foundation Germany: Training Studio Begim: Production Budget: Arround USD including inkind contribution People involved in the project: around 300