PRICING DECISIONS Demand Competition Cost. DEMAND CURVE. - презентация

1 PRICING DECISIONS Demand Competition Cost

2 DEMAND CURVE

3 MONOPOLY

4 OLIGOPOLY Few sellers each having an appreciable share in the total output of the commodity. Retail gas, cement, tyres, tractors etc.

5 MONOPOLISTIC COMPETITION Many sellers of a particular product but the product of each seller is in some way differentiated in some way from product of every other seller. Coke, pepsi Nike, adidas, reebok

6 PRICING METHODS Cost Plus Pricing Target pricing Marginal cost pricing Going-rate pricing Customary prices Introductory pricing Skimming the market pricing Auction-type pricing

7 TARGET PRICING

8 MARGINAL COST PRICING

9 SKIMMING THE MARKET PRICING

10 ADMINISTERED PRICING

11 AUCTION TYPE PRICING