Мы предполагаем, что вам понравилась эта презентация. Чтобы скачать ее, порекомендуйте, пожалуйста, эту презентацию своим друзьям в любой соц. сети. Кнопочки находятся чуть ниже. Спасибо.
Идет загрузка презентации. Пожалуйста, подождите
Презентация была опубликована
©Kari Sipilä 1 Kari Sipilä Executive Director, D.Sc.(Tech.)h.c. Future Innovations Past President of LES Scandinavia Espoo, Finland CREATIVE INDUSTRIES, INTELLECTUAL PROPERTY, VALUE AND ITS CREATION ST. PETERSBURG MARCH 2013
©Kari Sipilä 2 INTELLECTUAL CAPITAL IN AN ORGANIZATION PERSONS ORGANIZATION PARTNERS, NETWORK -
©Kari Sipilä Sipilä INTELLECTUAL PROPERTY GIVES LARGE POSSIBILITIES FOR BUSINESS Intellectual Property often together with Research and Development work offer large possibilities for business, based on: Patent ( like technical solution ) Trademark, brand ( like symbol, name ) Copyright ( like art, software ) Know-how, trade secrets ( like confidential ) Business method ( the whole business or parts of it like processes, research and development, testing, materials, logistics, e-business, B2B and B2C, formats, etc.) Different combinations give a stronger protection! 3
©Kari Sipilä Sipilä COPYRIGHT A copyright is a form of intellectual property law which protects original works of authorship including literary, dramatic, musical, and artistic works such as poetry, novels, movies, songs, computer software and architecture. Copyright law does not protect facts, ideas, systems, or methods of operation, although it may protect the way these things are expressed. Your work is under copyright protection the moment it is created and fixed in a tangible form so that it is perceptible either directly or with the aid of a machine or device. The moment you write it, paint it, or put it on the internet, your work is copyright protected. Source: About.com Guide 4
©Kari Sipilä VALUE CHAIN FROM IDEAS INTO PRODUCTS ON THE MARKET COMMERZIALI- SATION, MARKETING PRODUCT DEVELOPMENT PATENTING, IPR IDEA EVALUATION, PLANNING General information on inventions and its development Inventiing thwe invention Innovation project Ownership Market pull Novelty and inventiveness Technical features Business opportunities Business plan 1 IPR strategy Domestic and international patents and other IPR Legal aid Patent attorney Technical Productive Commercial Prototypes Design Market research Business plan 2 Marketing communications The Invention markets in Internet Licensing New company Internationalization
CREATIVE INDUSTRIES CREATIVE INDUSTRIES GENERATE OR EXPLOIT KNOWLEDGE AND INFORMATION, LIKE IN ARCHITECTURE ART, CRAFTS DESIGN FASHION FILM, TV, RADIO, VIDEO GAMES MUSIC, PERFORMING ARTS PUBLISHING RESEARCH AND DEVELOPMENT SOFTWARE, ETC. ©Kari Sipilä 6
ORGANISATIONS IN CREATIVE INDUSTRIES CREATIVE ORGANISATIONS IN ALL NORDIC COUNTRIES (PERMANENT OR PROJECTS) NORDIC UNIVERSITIES INNOVATION SUPPORT ORGANISATIONS HELSINKI DESIGN LAB, FINLAND HELSINKI DESIGN CAPITAL 2012, FINLAND NORDEN, NORDIC INNOVATION, KREANORD GENERATOR SWEDISH CREATIVE INDUSTRIES, SWEDEN CCEE – THE CENTER FOR CULTURE AND EXPERIENCE ECONOMY, DENMARK COMPANIES SEE MORE ON RESPECTIVE WEBSITES ©Kari Sipilä 7
CURRENT TRENDS IN CREATIVE INDUSTRIES THE FUTURE OF CREATIVE INDUSTRIES AND HOW IT IS VALUED AND APPRECIATED ( NICE OR MONEY? ) RESPECT FOR CREATORS WORK AND RIGHTS NEW INNOVATIONS AND R&D DIGITAL ENVIRONMENT AND ECONOMY TV, FILM, PHOTO AND DIGITAL DISTRIBUTION PLATFORMS GAMES BUSINESS OF E-BOOKS: CREATORS, PUBLISHERS, PLATFORMS, CONSUMERS INTELLECTUAL PROPERTY, ESPECIALLY COPYRIGHT AND THE ACTIVITIES FROM POLICY MAKERS LICENSING, OPEN SOURCE, ANTI-PIRACY MANAGEMENT OF INTELLECTUAL PROPERTY ©Kari Sipilä 8
REVENUE POSSIBILITIES 1. REVENUES OR OPEN ACCESS 2. REVENUE POSSIBILITIES 2.1 DIRECT SALE 2.2 BASED ON AGREEMENTS LICENCE AND ROYALTIES FEE BASED PAYMENT ADVANCE AND OTHER PARTIAL PAYMENTS OTHER REVENUES FROM » TRANSLATIONS » E-DELIVERY OR E-BOOKS » FILM, TV, RADIO, DVD, PHOTOS, ETC. » MERCHANDISING 2.3 PUBLIC DEVELOPMENT OR SUPPORT FUNDS ©Kari Sipilä 9
ANGRY BIRDS World famous game from Finland,
WHY FAILURES IN INVENTIONS? Too high expectations The inventions do not meet commercial need, no company or customer interest The inventor is not a businessman Problems in patenting or other IPR Problems in technology or production Funding or capital problems Not better than the competors, tough competition Licensing efforts do not succeed Missing cooperation, team or management Good business requires strong internationalisation ©Kari Sipilä 11
©Kari Sipilä 12 RESULTS FROM INNOVATION ACTIVITIES IN INDUSTRY, UNIVERSITIES AND RESEARCH CENTERS Successful innovations for domestic and international businesses Entrepreneurs and new companies to new locations to strengthen regional activities Additional knowledge and quality to universities and research centers (also for teaching and further research) as well as to researchers and companies Economic results to participants and university Possibility for specialization and concentration in niche areas Possibilities for further research, collaboration, innovation, and internationalisation
VALUE CHAIN Creator or inventor and his/her workDifferent forms of businessCustomers internationally ©Kari Sipilä 13
VALUATION VALUATION IS THE ACTION OF ESTIMATING OR FIXING THE MONETARY OR OTHER VALUE OF SOMETHING, FOR INSTANCE AN INVENTION OR THE INTELLECTUAL PROPERTY, USUALLY BY A PROFESSIONAL EVALUATOR. Source: Weston Anston 2005 ©Kari Sipilä 14
VALUE OF AN INNOVATION AN INVENTION OR AN INNOVATION HAS VALUE FOR THE INVENTOR(S) FOR THE COMPANIES AND BUSINESS FOR THE SOCIETY FOR THE CONSUMERS, ETC. THESE VALUES ARE OFTEN DIFFERENT ©Kari Sipilä 15
REASONS TO CALCULATE OR ESTIMATE THE VALUE SELLING OR BUYING LICENCES PRICING THE PRODUCT VALUE OF IP AND THE COMPANY VALUE FOR ACCOUNTING TAXATION AND TRANSFER PRICING REMUNERATION TO INVENTORS AND R&D MERGERS AND BUSINESS DEALS, DUE DILIGENCE LITIGATION BANKRUPTCY ETC. ©Kari Sipilä 16
FACTORS INFLUENCING TO THE VALUE MANY FACTORS INFLUENCE TO THE VALUE: QUALITY OF THE PATENT OR OTHER INTELLECTUAL PROPERTY DEVELOPMENT PHASE AND TIME RESOURCES COMPETITION AND GLOBALISATION DEVELOPMENT OF THE FIELD IN THE FUTURE PURPOSE OF THE VALUATION VALUATION METHOD, ETC. THE REAL VALUE CAN BE SEEN IN REAL BUSINESS ©Kari Sipilä 17
VALUE CHANGES DURING THE PROJECT LIFE SPAN Value in the early phase of the projectValue in the early commercialisation phaseValue in the successful business ©Kari Sipilä 18
MANY VALUATION TECHNIQUES COST APPROACH INCOME APPROACH ( NET PRESENT VALUE ) MARKET APPROACH ALSO SEVERAL OTHER TECHNIQUES ©Kari Sipilä 19
ESTIMATED VALUE IS OFTEN A COMBINATION OF DIFFERENT VALUATIONS Estimated value Valuation 1 Valuation 2 Valuation 3 ©Kari Sipilä 20
EXAMPLE OF A PRODUCT PRICING, LICENSING CASE MANUFACTURING PRICE = 20 EUROS MANUFACTURERS SELLING PRICE = 60 EUROS, HIS GROSS PROFIT IS 40 EUROS ROYALTIES TO THE INVENTOR 5% of 60 EUROS = 3.00 EUROS RETAILERS SHARE = 37,00 EUROS PRODUCT PRICE = 100 EUROS Source Robert Goldscheider, ©Kari Sipilä 21
EXAMPLES OF THE PRICES BASED ON INTELLECTUAL PROPERTY CASE 1: PATENT APPLIED, PCT PHASE, R&D CONTINUES PRICE BASED ON COSTS AND POSSIBLE FUTURE VALUE: EUROS CASE 2: MUSIC PIECE BASED ON COPYRIGHT ANNUAL REVENUES TO THE COMPOSER BASED ON AGREEMENTS 5000 EUROS CASE 3: PATENT GRANTED, SOME PRODUCTS SOLD PRICE BASED ON OTHER PRODUCTS OF THE BUYER: EUROS CASE 4: COMPANY SOLD, OVER 50 INTERNATIONAL PATENTS GRANTED, SUCCESSFUL BUSINESS BASED ON PATENTED PRODUCTS PRICE BASED ON GREAT PATENTS AND PRODUCTS: 260 MILLION EUROS ©Kari Sipilä 22
©Kari Sipilä THANK YOU! Kari Sipilä, Helsinki / Espoo, Finland Tel
Innovation Strategy Management Lecture 6. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Innovation Strategy Management Lecture 7. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
By Hoang Duc Khanh. Intellectual property law 1. patent law 2. copy right law 3. Trade mark law 4. Trade secret law 5. The right of publicity Paralegal.
Innovation Strategy Management Lecture 11. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Innovation Strategy Management Lecture 5. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Profession of my dream. Designer In the broadest sense of the word designer - an expert dealing with artistic and technical activities under any of the.
Innovation Strategy Management Lecture 10. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Innovation Strategy Management Lecture 8. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Taxes in the USA. To tax is to impose a financial charge upon a taxpayer by state. Failure to pay is punishable by law. Taxes consist of direct tax (income.
Valuing Business Methods of valuation DCF valuation (e.g. using WACC) DCF valuation (e.g. using WACC) Relative valuation (comparables) Relative valuation.
Creatig by the early days George was launched in 1990 when George Davies spotted a niche opportunity that no one else could see; for quality, value clothing.
NEW Business NEW Business. What is business? A business can be defined as an organization that provides goods and services to others who want or need.
Any film needs a script. The script can be written by yourself or you can buy it. The second is preferable. All good writers are always listed in any.
Studying abroad. Many students choose to attend schools or universities outside their home countries. Why do some students study abroad? Use specific.
Manakova Svitlana 11-A According to research by experts in the field of education the best way to train - it is away from home, from the city, with an.
The role of English language in the modern life Tchegoleva Nastya, 10 a 2010.
Branding What is branding? Branding is "modern cultural language of the modern society basing on the market relations" Branding is the main way of differentiation.
Business Coaching for increasing organizational effectiveness (reported ROI – up to 600%) October 2012.
THE MEDIA The mass media play an important part in our lives. Nowadays information is the most necessary thing. That is why there are so many sources.
What points should we consider when choosing a career ? The project was done by Tatyana Lutsenko Form 11 A.
Choosing a career and getting a job are two things any person passes through in his life. There are many professions and it is not an easy task to make.
Describe a movie which made a strong impression on you. You should say: which movie it was – the name what the movie was about who the main stars were.
Apple Inc. Road Map History Some Interesting Facts About Apple Company Profile Mission & Vision Market Share SWOT Analysis Conclusion.
Kotler Keller PhillipKevin Lane Marketing Management 14e.
By Olga Kucherenko 11-V. GAP YEAR - vacation, provided the student or senior secondary vocational school for medical reasons and in other cases (disasters,
Innovation Strategy Management Lecture 12. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Introducing Cisco Network Service Architectures © 2004 Cisco Systems, Inc. All rights reserved. Introducing the Network Design Methodology ARCH v1.21-1.
Main features Main features Use of TM symbols Use of TM symbols Trade mark protection Trade mark protection What is Intellectual Property? What is Intellectual.
Shukhrat Abdullaev UNDP ICT Policy project Internet access in Uzbekistan: Current state and development perspectives.
THE ENGLISH LANGUAGE IN THE MODERN WORLD. CULTURE With English, you can always communicate with business partners to participate in international conferences,
Globalization Globalization is a process influences of various factors of the international value (for example, close economic and political communications,
Small business presentation VALĒRIJA PETROVA, SEK, 1.KURSS.
The waterfall model is a popular version of the systems development life cycle model for software engineering. Often considered the classic approach to.
A doctor is a professional who practices medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis,
Innovation Strategy Management Lecture 13. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
International Conference Internationalisation of Vocational Education and Training, 22-23.08.2014, St.Petersburg Prof. Olga Oleynikova, Director of the.
HUMAN RESOURCE MANAGEMENT.? TOPIC:-. HRM IS AN ART WHICH MEANS: HRM IS AN ART WHICH MEANS: ATTRACT THE PEOPLE ATTRACT THE PEOPLE RETAIN THE PEOPLE RETAIN.
Предпринимательский конкурс «Бизнес инновационных технологий» Дмитрий Репин ГУ-ВШЭ.
PERT/CPM PROJECT SCHEDULING Allocation of resources. Includes assigning the starting and completion dates to each part (or activity) in such a manner that.
TITLE PowerPoint project PowerPoint note pad template.
ExtELF SA About us Areas of competences Activities and missions Objectives Methods Experience and references Products Rue de Lausanne 47 CH-1110 Morges.
Tasks of Project: 1) To know more about m-teaching and m- learning; 2) To know opinion of pupils about gadgets; 3) To know opinions of teachers about.
WEB SERVICES Mr. P. VASANTH SENA. W EB SERVICES The world before Situation Problems Solutions Motiv. for Web Services Probs. with Curr. sols. Web Services.
The preservation, strengthening and development of physical health through the school website Kandalaksha school 19 Кандалакша.
Colour Pencils Your Name. Process Flow Bullet 1 Bullet 2 Bullet 3 Bullet 1 Bullet 2 Bullet 3 Bullet 1 Bullet 2 Bullet 3 Bullet 1 Bullet 2 Bullet 3 Bullet.
CHAPTER 6 Managing change and Innovation There are two types of forces.
GLOBAL SUMMIT OF INNOVATION ECONOMY CREATORS MOSCOW 17.-20.4.2012 CASE TECHNOPOLIS MR. PERTTI HUUSKONEN CEO, LUNACON LTD FORMER CEO & CHAIRMAN OF TECHNOPOLI.
Have prepared: Zubkova Valentina Girevaya Yana Zavgorodniy Alex Сhmelenko Dima.
Push/Pull/Profile Strategies Marketing Communications.
Management Information Systems An Introduction Management Information Systems An Introduction.
According to the reporters research, the logistics industry is currently facing some problems such as capacity, infrastructure, security, rising truck.
Use of templates You are free to use these templates for your personal and business presentations. Do Use these templates for your presentations Display.
Designing Network Management Services © 2004 Cisco Systems, Inc. All rights reserved. Designing the Network Management Architecture ARCH v1.24-1.
Teacher of English – Polishchuk N.M 1. The passive model of learning 2. The active learning model 3. Interactive learning model.
Improving You Memory. Introduction Has anyone ever had trouble remembering someones name or forgot where you put something? I will be sharing with you:
Autumn leaves template. Example bullet point slide Bullet point –Sub Bullet.
© 2005 Cisco Systems, Inc. All rights reserved. BGP v3.23-1 Route Selection Using Policy Controls Using Multihomed BGP Networks.
Old Book Template. Bullet Point Slide Bullet point –Sub Bullet.
Why do students use the Internet? by Nickolay Dolgun.
The advantages of computers the disadvantages of computers the advantages of computers the disadvantages of computers.
Round Table «Integration Processes and International Cooperation in VET» Prof. Olga Oleynikova, Director of the Centre for VET Studies, President of IVETA.
Professions in our lifes professional Qualities. Sales assistant the Professional Qualities that you Need to be a good Sales Assistant : Product knowledge.
29.7.2015Northern Dimension Research Centre - www.lut.fi/nordi1 NICHEINNO International Niche –business innovations in the forest industry of South-Eastern.
Strategy / Business Development Technique Communication / Design.
The market of perfumery and cosmetics is considered one of the fastest growing in the world. The annual growth rate of the market in Russia is 20%, outpacing.
Www.company.com Presentation TITLE Company LOGO. www.company.com Example Bullet Point slide Bullet point –Sub Bullet Company LOGO.
Mass media in Great Britain The Press The British press P Press is very important for people in the UK since they read a lot. It is a so-called tradition.
© 2005 Cisco Systems, Inc. All rights reserved. BGP v3.23-1 Route Selection Using Policy Controls Applying Route-Maps as BGP Filters.
COMPANY PRESENTATION. Company Profile Leader in specialty chemicals for automotive & fleet Founded in 1939 by Chestien Wynn Since 2005 part of ITW Performance.
BSc (Hons) Social Work Working Across Organisations Assessment Event Briefing. An overview of the teaching within this unit and briefing on the assessment.
Innovation Strategy Management Lecture 17 Lecture 18.
Internet in our life Made by Anna Kraevskaya Form 9a Secondary school Leninskoye.
Cultural Features In Management. The meaning of management Management activity is one of the deciding factors of effective work of the firm in a free.
© 2002 IBM Corporation Confidential | Date | Other Information, if necessary November 4, 2014 Copyright © 2006 Eclipse Foundation, Inc., Made available.
CAREER COUNSELLING SEMINAR. SELF IDENTIFICATION Knowledge Knowledge is a familiarity, awareness or understanding of someone or something, such as facts,
Man and painting Web-quest by Irina Petukhova. Introduction This site is devoted to a man and a painting. During the accomplishment of some tasks you.
What is conflict? Conflict is a process in which one party believes that its interests are being opposed or negatively affected by another party.
Globalization Выполнила: Ермолаева Диана Ученица 11 класса.
Finance balance sheet 24-Sep-0525-Sep-0427-Sep-03 Total Current Assets10,300,000 7,055,000 5,887,000 Total Assets11,551,000 8,050,000 6,815,000 Total.
© 2005 Cisco Systems, Inc. All rights reserved.INTRO v2.19-1 Managing Your Network Environment Managing Cisco Devices.
Business moving On-line… 2B or not 2B? © B2B, of course! © 2001 Y. Sanin@Ukraine.com.
Learning a foreign language is not an easy thing. It is a long and slow process that takes a lot of time and efforts. Nowadays it is especially important.
Christmas lights. Example of a Bullet Point Slide Bullet Point –Sub Bullet.
Description Research of colour and sound background of poems (according to the book by A.P. Zhuravlev Sound and Meaning vowels in our perception are quite.
What to expect? How to prepare? What to do? How to win and find a good job? BUSINESS ENGLISH COURSE NOVA KAKHOVKA GUMNASUIM 2012.
Module 1, Part 1: Introduction and The VMP Slide 1 of 22 © WHO – EDM Validation Supplementary Training Modules on Good Manufacturing Practices.
Take one minute to prepare a talk on the following subject. Take notes if you like and remember to include reasons and examples. You should then speak.
Introducing Cisco Network Service Architectures © 2004 Cisco Systems, Inc. All rights reserved. Introducing the Cisco AVVID Framework ARCH v1.21-1.
Purposes Working with students Working with teachers Opinion Conclusion.
Chalkboard Graphics Add your message here. E = m c².
While its always a good idea to think outside the box when approaching a creative task, this is not always the case. For example, when working with teams,
Copyright 2004 – Biz/ed Travel & Tourism Industry Structures BTEC National Travel & Tourism.
Crisis and business Help us to choose. An idea for business In metallurgy, some plants form by- products that they dont need at all. There are companies.
The mass media play an important part in our lives. Newspaper, radio and especially TV inform us of what is going on in this world and give us wonderful.
Innovation Strategy Management Lecture 1. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
My Future Profession. I decided to be a journalist. I think it is an interesting and useful profession. FUTURE ?
Federal State Educational Institution of Higher Professional Education "Moscow State Construction University" MASTER'S DISSERTATION THEME: Improving methodological.
Businessman- is a business person, an undertaker, who occupies with his own business and has it in purpose to get profit or another benefits. ( The economic's.
Еще похожие презентации в нашем архиве:
© 2017 MyShared Inc. All rights reserved.