Welcome to our Travel Agency МОУ «СОШ 6» г.Нефтеюганск, ХМАО-Югра Учитель английского языка первой квалификационной категории: Михель Вероника Амировна. - презентация

1 Welcome to our Travel Agency МОУ «СОШ 6» г.Нефтеюганск, ХМАО-Югра Учитель английского языка первой квалификационной категории: Михель Вероника Амировна Урок-проект для 11 класса (гуманитарный профиль) «Туристическое агентство»

2 Lets revise the vocabulary: What is English for: -Реклама (продвижение) Tourism promotion/ advertising туризма (2) - Средства рекламы (2) Promotional tools/Means of promotion - Брошюра Brochure - Листовка (2) Leaflet/ Throwaway - Привлечь ч-л. внимание To grab smbs attention - Убеждать To persuade - Призывать To appeal - Пробудить желание купить To arouse the desire to buy - Использовать изобразительные To use descriptive language средства описания -Обратить особое внимание на To focus on benefits выгодные стороны (путевки)

3 Ways of tourism promotion Print media Newspapers Magazines Brochures Leaflets Throwaways Tour-guides,… Broadcast media Radio Television Web-sites on the internet MailingBillboards

4 AIDA- principle 1. Grab a potential tourists attention 1. Grab a potential tourists attention 2. Appeal to the tourists self-interest 2. Appeal to the tourists self-interest 3. Arouse the desire to buy 3. Arouse the desire to buy 4. Urge the client to take action 4. Urge the client to take action

5 Means of promotional tourism: A) to use stories, anecdotes and intrigue; A) to use stories, anecdotes and intrigue; B) to use descriptive language to make holiday B) to use descriptive language to make holiday destinations sound attractive, - to address the tourist directly, - to focus on the benefits (not features); C) to offer bonuses, C) to offer bonuses, - to use contact information, - your-evaluation of the tour; D) to make the appeals sound individually, D) to make the appeals sound individually, - to use general questions;

6 Keys: 1. B 2. D 3. A 4.C

7 Questions for the creating tour 1) Are the geographical position and climate of the USA advantageous for sustainable tourism? 1) Are the geographical position and climate of the USA advantageous for sustainable tourism? (Prygina Lena, Yeryomina Mary); The glimpses of American history – a rich heritage? The glimpses of American history – a rich heritage? (Drophich Violetta, Shakirov Edward ); The main cities of the USA – their impact in the The main cities of the USA – their impact in the economic stability of the country.(Tagieva Jamilya); A tour around New York. A tour around New York. (Plugar Kate, Garmash Dasha, Kozachok Kate); The evaluation of the tour (Kozachok Kate); The evaluation of the tour (Kozachok Kate); Five Reasons why you should visit this city. Five Reasons why you should visit this city.

8 Aim: To study and analyse the country in order to attract tourists. To study and analyse the country in order to attract tourists.

9 Tasks: To study and analyse the literature about the country in Russian and English languages; To study and analyse the literature about the country in Russian and English languages; To find out the advantages of the tour; To find out the advantages of the tour; To offer a number of the most attractive sights (in our point of view) – in a one-day excursion/ a week excursion; To offer a number of the most attractive sights (in our point of view) – in a one-day excursion/ a week excursion; To evaluate the tour; To evaluate the tour; To create a tour guide on the country. To create a tour guide on the country.

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11 I feel … Why? Because I … … was (not) bored … worked hard … didnt relax … answered properly … was active, emotional … fulfilled the task … received a good mark …my speech was (not) fluent enough Id rather speak slowly/faster/clearly

12 Литература: 1. Воробьева С.А. Деловой английский язык для сферы туризма. Your way to tourism. 3-е изд. – М., Фмломатис, – 352 с. 2. Кнодель Л.В. Английский язык. Туризм кл.: учеб. Пособие – М.: Дрофа, – 297 с. 3. Письменная О.А. Английский для международного туризма: Учебник. – К: ООО «ИП Логос-М», – 384 с.