Made by: Pachcova Natasha 316 group. The ability to create Web sites is an essential business skill. Fortunately, the tools now available make creating. - презентация

1 Made by: Pachcova Natasha 316 group

2 The ability to create Web sites is an essential business skill. Fortunately, the tools now available make creating Web sites both easy and fun, and anyone with basic computer skills can do it. Building a Web site requires a design process with distinct steps, not unlike the phased design process architects use to design a building.

3 Before you begin Planning Planning Developing a site specification The site development process Site definition and planning Information architecture Information architecture Site design Site construction Site construction Site promotion Hosting Maintenance Choose a domain name References Glossary

4 At this stage you need to detail the content and organization of the Web site. You should build small prototypes of parts of the site to test what it feels like to move around within the design. Typical results or contract deliverables at the end of this stage could include: Menu Detailed site design specification Detailed description of site content Site maps, thumbnails, outlines, table of contents Detailed technical support specification Browser technology supported Connection speed supported Web server and server resources Proposals to create programming or technology to support specific features of the site A schedule for implementing the site design and construction One or more site prototypes of multiple pages Multiple graphic design and interface design sketches or roughs

5 Site construction Once the site has been constructed, with all pages completed and all database and programming components linked, it is ready for beta testing. Only after the site has been thoroughly tested should you begin to publicize the URL address of the site to a larger audience. Typical products or contract deliverables at the end of this stage should include: Menu Finished HTML for all Web pages, all page content in place Finished navigation link structure All programming in place and linked to pages, ready for beta testing All database components in place and linked to site pages All graphic design, illustration, and photography in place Final proofreading of all site content Detailed testing of database and programming functionality Testing and verification of database reporting features Testing of site reader support procedures, answering , etc. Archives of all site content components, HTML code, programming code, and any other site development materials

6 Content components, detailed organization and assembly Text, edited and proofread Graphic design specifications for all page types Finished interface graphics for page templates Header and footer graphics, logos, buttons, backgrounds Detailed page comps or finished examples of key pages Site graphic standards manual for large, complex sites Interface design and master page grid templates completed Finished HTML template pages Illustrations Photography Functional and logic components JavaScript scripts, Java applets designed Database tables and programming, interaction prototypes completed Search engine designed and tested Menu

7 Web sites are developed by groups of people to meet the needs of other groups of people. To create a substantial site you'll need content experts, writers, information architects, graphic designers, technical experts, and a producer or committee chair responsible for seeing the project to completion. If your site is successful it will have to be genuinely useful to your target audience, meeting their needs and expectations without being too hard to use. Know your audienceWhat are your goals? The statement should include: specific strategies around which the Web site will be designed, how long the site design, construction evaluation periods specific quantitative and qualitative measures of how the success of the site will be evaluated. Building a Web site is an ongoing process, not a one-time project with static content. to identify the potential readers of your Web site so that you can structure the site design to meet their needs and expectations. the knowledge, background, interests, and needs of users will vary from tentative novices who need a carefully structured introduction to expert "power users" who may chafe at anything that seems to patronize them or delay their access to information. Continue

8 Brochures Communication E-commerceEntertainment Information Portals Personal sites whose primary function is to link you to other sites. This generally includes search engines and directories. Portals often offer news services and other features that you can personalize sites mostly about the people who create them, including hobbies, family members, poetry or photography, and favorite links. sites about a particular subject, offering lots of information and links to other sites. sites that tell all about a businesses or organization's benefits and features, including contact, service, product and ordering information. sites that have products to sell including retailers, auctions, wholesalers, etc. sites whose main objective is to entertain you, including adult content web sites. these sites include bulletin boards, chat rooms, etc. Continue

9 A Web Site is a collection of web pages that are related and organized in some way. The better the content and the better the organization of that content, the better the web site. This includes : writing all the text describing your business, products or organization (including an overview for the main page, specific product descriptions, information or articles, order forms, etc.) finding graphics that illustrate those products or ideas (including logos, photos, drawings, illustrations, brochures, etc.) organizing other elements that you want to include (including sounds, videos, animations, etc.) Menu

10 At minimum, a good site specification should define the content scope, budget, schedule, and technical aspects of the Web site. Goals and strategies What is the mission of your organization? How will creating a Web site support your mission? What are your two or three most important goals for the site? Who is the primary audience for the Web site? What do you want the audience to think or do after having visited your site? What Web-related strategies will you use to achieve those goals? How will you measure the success of your site? How will you adequately maintain the finished site? Production issues How many pages will the site contain? What is the maximum acceptable count under this budget? What special technical or functional requirements are needed? What is the budget for the site? What is the production schedule for the site, including intermediate milestones and dates? Who are the people or vendors on the development team and what are their responsibilities? Menu

11 What browsers and operating systems should your site support? Windows, Macintosh, UNIX, Linux Netscape Navigator, Internet Explorer; minimum version supported Network bandwidth of average site visitors Internal audience or largely external audience? Ethernet or high-speed connections typical of corporate offices ISDN, or DSL medium-speed connections typical of suburban homes Modem connections for rural, international, or poorer audiences Database support? User log-ins required to enter any site areas? Questionnaires required? Search and retrieval from databases needed? Dynamic HTML (HyperText Markup Language) and advanced features? J avaScript or vbscript required Java applets required Style sheets required Third-party browser plug-ins required Special features of the UNIX or NT server environments required Special security or confidentiality features required How will readers reach the support personnel? messages from readers Chat rooms, forums, help desks, or phone support Audiovisual content Video or audio productions? Technology ContinueMenu

12 Web server support In-house Web server or outsourced to Internet Service Provider (ISP)? Unique domain names available (multihoming) Disk space or site traffic limitations or extra costs Adequate capacity to meet site traffic demands? Twenty-four-hour, seven-days-a- week support and maintenance? Statistics on users and site traffic? Server log analysis: in-house or outsourced? Search engine suitable for your content? CGI (Common Gateway Interface), programming, and database middleware support available? Database support or coordination with in-house staff? Budgeting Salaries and benefits for short-term development staff and long-term editorial and support staff Hardware and software for in-house development team members Staff training in Web use, database, Web marketing, and Web design Outsourcing fees Site design and development Technical consulting Database development Site marketing Ongoing personnel support for site Site editor or Webmaster Ongoing server and technical support Database maintenance and support New content development and updating Menu

13 There are a number of ways to promote your site once you have it up and running. advertisingpublicity Search engines Continue

14 Menu Typically a web hosting contract will permit you to put some number of megabytes of data on the hosting company's computer, and will specify an upper limit for the number of accesses per day that they permit. It is inconceivable that a properly-designed religious web page will encounter a problem of too many people looking at it, so the daily access limits are unlikely to be a problem

15 A void website names with more than 1 dash (e.g. california-roses.com) Get a short website name. Two words maximum, preferably one. A limit to the length of your name is 67 characters. Use real or made up words that are easy to pronounce and remember. Avoid words that are awkward to pronounce. Good domain name should give the user some idea about the name or nature of your business There are five common extensions you can get for your name. They are org (usually reserved for non-profit organizations),.edu (for educational organizations),. gov (for government web sites),. net (for Internet service providers) com (for commercial ventures). There are also many country specific extensions (.CA,.UK,.MX,.FR,.DK,.DE,.CH,.BE,.AT,.AU,.CZ). Menu

16 You can advertise your web site several ways. There are "Banner Exchanges" where you place an ad for your site on someone else's site in exchange for placing an ad on your site for theirs. You can also run ads in newsletters, newspapers or magazines. You can also exchange links with other web site owners offering products or information that are of interest to your prospective customers. Send each webmaster a personalized explaining why you think a link to your site would benefit their visitors. If possible make a suggestion about where to place the link. Always offer a link back to their site. You can write up a press release and send it out to newsletters, newspapers or magazines. This is a good source of free advertising. Make sure you word your press release like a news story though, as opposed to an advertisement. By some counts there are over 1500 search engines. Fortunately there are services available to submit your URL to most of these. Yahoo is a good example of a directory rather than a search engine. You must go to Yahoo's site and submit your URL for each category that you feel relates to your web site. The Yahoo's editors actually go to your site and then add you to their database. Advertising Link Exchanges Publicity Search Engines Menu

17 *You will probably want to add pages to your site or there may be other information that needs updating too, maintaining the graphic and editorial standards. Most sites continue to grow and grow. *You'll need to check periodically that linkages of all pages, links to pages outside your immediate site are still working). Menu *links testing *updating content web site performancepopularity testing

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19 GI (Common Gateway Interface) A server-side communication standard supported by all web servers for accessing external programs. Since HTML allows only one-way communication from the server, which is read by the web browser or client, CGI permits communication and interaction from the client to the server for two-way, dynamic web pages. Domain Names - имя домена All servers on the Internet have a TCP-IP address that consists of a set of four numbers like By assigning a name to the TCP-IP address - or vice versa - the Web becomes easier to use. URL addresses (domain names) are obtainable from many sources. Anyone can own a domain name. The real quest is finding one no one owns yet.- E-commerce (Electronic Commerce) Conducting business online, including product display, online ordering, secure transactions and inventory management. HTML (HyperText Markup Language) HTML is the code that tells browsers how to display a page on your screen. This code, sometimes called "markup", uses "tags" that instruct a browser to make text a certain size or style, display an image, or link to another page or web site. MenuExit Continue

20 Hypertext Transfer Protocol (HTTP) - протокол передачи гипертекста The set of standards that allows computer users to access the Internet or the World Wide Web. is the command that tells the web browser that the document found at this address is HTTP-compatible, and to display it in HTTP format. ISP (Internet Service Provider) - провайдер услуг Интернета A company or organization that lets users connect to the Internet by dialing into its computers using a modem. ISPs typically charge a fee for providing a dial-up telephone number, an address, and some technical assistance (usually via ). Also called an IPP. IP (Internet Protocol) Address) - IP-адрес An IP address is a number that identifies a particular server or user on the Internet. These numbers consist of four set of numbers between 0 and 255 such as and are the basis for any transfer of information over the Internet. Java Invented at Sun Computers, Java is a programming language like C++. The advantage of using Java is that almost all computer systems, and most browsers, have the capability of running Java applications, or applets. Java programs are automatically downloaded and executed on the client side by the web browser. You can do lots of things in Java that you can't do in HTML. Not to be confused with JavaScript. MenuExit Continue

21 MenuExit JavaScript Netscape's extension to HTML. It's a scripting language that is built onto an HTML document, as opposed to a Java applet which is a separate piece of code which is downloaded to your browser when accessed. JavaScript is controlled by Netscape and licensed to other browser manufacturers like Microsoft, which is why some JavaScript implementations don't work right on Microsoft's Internet Explorer. Microsoft, invented it's own scripting language called VBscript based on Visual Basic. They also use a JavaScript subset called JScript. A script composed in one language cannot be interpreted in another. None of these actually have anything at all to do with Java. Netscape licensed the name from Sun and redubbed their scripting language which was originally called LiveScript. URL (Uniform Resource Locator) - универсальный локатор ресурса A World Wide Web address. Every page on every web site on every web server has a unique URL. You can see the URL of a web page in the address or location field in your browser. This term has recently been superseded by URI, or Uniform Resource Identifier. Also known as an Internet address or web address.