The main product line Adidas 2 Sports Performance logo adidas Originals adidas Sport Style Division. - презентация

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2 The main product line Adidas 2 Sports Performance logo adidas Originals adidas Sport Style Division

3 History LLC «Adidas» creation of the first pair of shoes Shoe factory Dassler brothers. Adi Dassler rents with his brother Rudolf the first building, and calls it "Dassler Brothers Shoe Factory". 25 people produce 100 pairs of shoes per day the first patents. Footwear for athletics (track shoe) c embedded hand-forged spikes shoes for football with leather spines.

4 Olympic Games in Amsterdam, where many athletes were in the shoes of the Dassler brothers The first Olympic medal. German athlete Arthur Yonath wins its first Olympic medal (bronze) in Dassler sports shoes in the race for 100 meters the famous American runner Jesse Owen, speaking in Dassler shoes, won 4 gold medals and set five world records at the Olympic Games held in Berlin Birth of the Adidas brand. Adolf Dassler invents the word Adidas: nickname adi + das (the beginning of the last name). In the same year, the path of Adolf and Rudolf Daslerov diverge: Rudolph founds «Puma» Birth of the three strips. Originally developed to provide a better fit and support the arch of the foot three stripes are brand Adidas sign. 1989, the company was transformed into a limited liability company, after almost seventy years of existence in the form of a "family business".

5 Adidas signed an agreement with Salomon AG. Strategic progress both in terms of increasing the range of products, both in terms of expanding the geographical presence Adidas long-term collaboration with hip-hop singer Missy Elliott and designer Stella McCartney to design a collection of feminine clothes for tennis, running, swimming and fitness Adidas by Stella McCartney Adidas Salomon sells and buys Reebok.

6 Current members of the company's CEO «Adidas» Director General of Adidas-group: Herbert Hainer CFO Adidas-group: Robin J. Stalker Brand Director of Adidas-group: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett Director General of Adidas-group in Russia: Martin Shankland Chairman of the Board Igor Landau

7 7 Common Ground word mark and logo adidas adidas logo. Three stripes to concede triangle. Sports Performance logo

8 8 Originals products: adidas Sport Style Division:

9 9 Porsche Design

10 10 Adidas Watches: the original and the fake In this case, the counterfeit copies are missing the serial number and model number, also drew the attention of not improper trademark image Model number Serial number

11 11 Examples of fake products Adidas

12 May 25th, 2011, Skopje