Neuromarketing Prepared by Artem Mukovozchik, 4IT. - презентация

1 Neuromarketing Prepared by Artem Mukovozchik, 4IT

2 Functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain

3 Electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response

4 Sensors to measure changes in one's physiological state, also known as biometrics, including heart rate, respiratory rate, and galvanic skin response

5 Facial coding to categorize the physical expression of emotion

6 Eye tracking to identify focal attention

7 All in order to learn why consumers make the decisions they do, and which brain areas are responsible.

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