FROM THE DESIGNERS IDEA TO THE DESIGNED PRODUCT Massimo Morozzi Art Director. - презентация

1

2 FROM THE DESIGNERS IDEA TO THE DESIGNED PRODUCT

3 Massimo Morozzi Art Director

4

5 Fernando e Humberto Campana Design Contributions to Edra: -Vermelha -Favela -Corallo -Leatherworks -Jenette -Cipria -Boa -Grinza -Cabana -Scrigno -Brasilia -Aster Papposus -Kaiman Jacaré -Campana Lamps -Bastardo -Campana Beds

6

7

8

9

10

11

12

13

14

15

16 Kaiman Jakare

17

18

19

20

21

22

23

24

25

26

27 Aster Papposus

28

29

30

31 Francesco Binfarè Design Contributions to Edra: -Homme et la Femme -Agels -Corbeille -Flap -On the Rocks -Sofa -Brenno -Sfatto -Standard

32

33 On The Rocks

34

35

36 Ezri Tarazi Design Contributions to Edra: -Baghdad

37

38

39

40

41 Masanori Umeda Design Contributions to Edra: -Rose Chair -Getsuen Chair -Soshun Stool -All together: «The Flowers Collection» Year: 1990

42

43

44

45

46

47

48 A brand new designer: Jacopo Foggini From car-industry components…

49 … to his design masterpiece: «GINA» 100% hand-made

50 DIAMONDS….

51

52

53

54 FROM THE DESIGNED PRODUCT TO THE PROJECT

55

56

57

58

59

60

61 A STRONG CONNEXION TO ITS GEOGRAPHICAL AND CULTURAL CONTEXT

62 TUSCANY: HISTORY, ART AND CULTURE SOME OF THE BEST WINES IN THE WORLD, OLD TRADITIONS AND NEW TALENTS

63

64

65

66

67

68

69

70

71

72

73 Today Tuscany also means the best wines in the world, shipbuilding craft, as well as the headquarters of some of the most prestigious brands in fashion and leather goods, 60 years ago in the surrounding area where the Edra is now, "Vespa" was born generating a series of industrial skills and crafts of high quality

74

75

76

77 1952

78

79

80

81 SOFAS WITH A UNIQUE DESIGN

82

83

84

85

86

87

88

89

90

91

92 WISHES TO THANK YOU FOR THE HOSPITALITY AND YOUR ATTENTION