Теннисные мячиHEAD. ISM 2009 HEAD Tennisballs Slide 2 Повестка дня 1.Новости и модернизация номенклатуры изделий 2.Golden HEAD Tennis Ball 2009 - результаты. - презентация

1 Теннисные мячиHEAD

2 ISM 2009 HEAD Tennisballs Slide 2 Повестка дня 1.Новости и модернизация номенклатуры изделий 2.Golden HEAD Tennis Ball результаты 3.Golden HEAD Tennis Ball Усовершенствование спортивных мероприятий 5.Обновление T.I.P. Теннисные мячи HEAD

3 ISM 2009 HEAD Tennisballs Slide 3 Номенклатура продукции HEAD ATP Выбор профессионалов турниров ATP и Davis Cup Теннисному мячу7 звезд в немецком журнале in Tennismagazin July 2009 Регистрация заказа с начала года до октября2009 : +29% dz vs 2008 Новый логотип ATP На металлических банках Head ATP : август 2009 На мячах Head ATP : октябрь Head Pro – новая стратегия До сих пор не было никакого усовершенствования с металлической банкой Модернизация существующей упаковкиPET и более конкурентоспособный по цене войлок при игровом тестировании (запуск середина 2010)

4 ISM 2009 HEAD Tennisballs Slide 4 Golden HEAD Tennis Ball 2009

5 ISM 2009 HEAD Tennisballs Slide 5 Golden HEAD Tennis Ball 2009 Eurosport 44 рекламных роликов HEAD 63.9 миллионов mio. contacts (tennis fans/players) Average frequency 3,8 times best spot: mio. viewers Rol.Garr. final HEAD sponsored newsletter was sent out each day to subscribers (below) Head.com (vs 2008) +135% more participants

6 ISM 2009 HEAD Tennisballs Slide 6 Source: Eurosport network department, October Russia: 6.8 Turkey: 3.1 Israel: 1.4 Algeria, Egypt, Lebanon, Jordan, Morocco, Tunisia, Syria:

7 ISM 2009 HEAD Tennisballs Slide 7 Golden HEAD Ball 2009 HEAD Game Interactive Banner on head.com Online: Played games: 106,000 Clicks on Microsite: 33,000 Click Rate: 31% HEAD Tennis – E-Media Analysis

8 ISM 2009 HEAD Tennisballs Slide 8 GB 2009 Cross Media – head.com Online: head.com/goldenheadtennisball 102,000 visitors (+42 %) Registrations (+135%) Argentina(+33%) China(+66%) Brazil(+775%)

9 ISM 2009 HEAD Tennisballs Slide 9 Golden HEAD Tennis Ball 2009 A success for all partners Italy - Decathlon: best sell-out of all balls - Pro Shop: good sell-out France - Good sell-out and asking for re-order but sold out mid of June already!!! Spain - Very good sell-out; no reorders possible … the Power of Promotion!

10 ISM 2009 HEAD Tennisballs Slide 10 HEAD Golden Ball 2009 Best Practice – Sales Competition winner 2009 China China

11 ISM 2009 HEAD Tennisballs Slide 11 Golden HEAD Tennis Ball 2010 Why a Promotion and why Golden Ball again? Promotion has a consumer & pull focus Golden Ball stands for the communication platform Name and mechanism easy to understand - but premium meaning For strategic marketing tools consistency is important Prizes are the attraction!!! 2008: Double digit growth (where POP concept was put in place efficiently) 2009: Very good sell-through Additional internal GB targets: · secondary placements · blocking space for competitors in stores during hottest tennis period

12 ISM 2009 HEAD Tennisballs Slide 12 New Promotion Golden HEAD Tennis Ball 2010 Advantages Consumers already know how it works Better promo visibility Easier for consumers HOW TO PARTICIPATE a) Find a Code in a HEAD ATP ball can and check Code at head.com b) Or simply play on head.com _Customer Logo_

13 ISM 2009 HEAD Tennisballs Slide 13 Golden HEAD Tennis Ball 2010 Prizes 1x Main Prize: Hit some balls with Novak in an exclusive training session; accompany Novak for a training day and watch live an ATP World Tour Tournament from your VIP seats (for 2 persons, incl. flights and players hotel) 200x Weekly drawings: of total 50 Head racquets, 50 pairs of HEAD shoes and 100 HEAD bags 900x Daily drawings: of total 750 Head ATP tennis ball cans, 100 HEAD grips and 50 HEAD strings

14 ISM 2009 HEAD Tennisballs Slide 14 Golden HEAD Tennis Ball 2010 Product Bipack like 2009 Sticker with -20% Win-code on all leporellos Advertising TV spots (Eurosport) Print ads Online (head.com, national sites, customers) POP material

15 ISM 2009 HEAD Tennisballs Slide 15 Advertising and POP Ad/Poster Counter card Shipper display leporello Wobbler on shelf

16 ISM 2009 HEAD Tennisballs Slide 16 Golden HEAD Tennis Ball 2010 JanFebMarAprMayJune Ex-China POP Promotion In stores TV Internet HEAD/ATP.c om; others Magazines Drawings & newsletter Ads & editorials Rol.Garros weekly Golden HEAD Tennis Ball bipack shipping Online game shipping MC, RomeMadrid RG, Wimble Winner 2009

17 ISM 2009 HEAD Tennisballs Slide 17 Golden HEAD Tennis Ball 2010 Why should you [customer] participate: HEAD promotions increase turnover significantly Consumers love promotions Serious advertising support The main prize is a dream for each amateur

18 ISM 2009 HEAD Tennisballs Slide 18 Go for the Gold!

19 ISM 2009 HEAD Tennisballs Slide 19 Golden HEAD Tennis Ball 2010 Distributor responsibility Most important 1.POP – Execution of excellence (by Sales Force)! 2. Web banners and spots: Win and play with Novak Djokovic (better than Head Tennisball) HEAD Offer Bi-pack with -20% sticker - export price: -15% Head -5% Distributor (TV Eurosport, web banners, video, newsletter, addresses) Expor

20 ISM 2009 HEAD Tennisballs Slide 20 Golden HEAD Tennis Ball 2010 Incentive Program - Head ATP Sales Competition Head ATP Sales Competition: 1. place 250 cartons FOC for place 100 cartons FOC for place 20 cartons FOC for 2011 ATP % increase of full year 2010 (50%) and best GB Power placements by photos (50%) Distributor motivation: · You join GB winner to watch Novak preparing at an ATP tournament Questions?

21 ISM 2009 HEAD Tennisballs Slide 21 T.I.P. Update Change of the current HEAD T.I.P. Balls/Program in accordance with the ITFs Play and Stay 3/2/1 – no TIP numbers any more: TIP (red) TIP (orange) TIP (green) Launch & new Prices: beginning of 2010 New ball: Introduction of a standard construction stage 3 (red) tennis ball (diameter 72 mm)

22 ISM 2009 HEAD Tennisballs Slide 22 T.I.P. Update red 3B Polybag–in 3 or 4 dz carton Mixed Bucket 1dz/2dz/2dz Each in a polybag green 3B Polybag– in a 6dz carton orange 3B Polybag– in a 6dz carton SKUs Empty bucket for reorder no foam ball any more

23 ISM 2009 HEAD Tennisballs Slide ATP World Tour Official Ball % ATP World Tour Tournaments Europe HEAD41% Dunlop-Slazenger34% Wilson13% Tecnifibre 9% Tretorn3% Worldwide HEAD-Penn42% Wilson29% Dunlop-Slazenger21% Tecnifibre5% Prince2% Tretorn1%

24 ISM 2009 HEAD Tennisballs Slide 24 Tournament Visibility – New Item 2010 New Tournament Cooler - see HEAD Ball POS order form - first appearance WTF London Nov 2009

25 ISM 2009 HEAD Tennisballs Slide 25