1st International Symposium on DRM Digital Radio Broadcasting in Russia Moscow, 09.10. – 12.10.2007 David Birrer Director Marketing & Strategy. - презентация

1 1st International Symposium on DRM Digital Radio Broadcasting in Russia Moscow, – David Birrer Director Marketing & Strategy

2 Добро пожаловать! Thomson – Who we are DRM applications on short wave Frequently asked questions Conclusions

3 Thomson Broadcast & Multimedia History AM activities started with Brown Boveri Company (BBC) in 1937 Merged with Asea Brown Bovery (ABB) in 1988 Acquired by Thomson in 1993 (THOMCAST) Rebranded to THALES in 2001 Acquired by Thomson in 2006 Thomson has staff globally Product Line Radio employs about 200 people HQ in Turgi, Switzerland with operations in France, Germany and China

4 Product Portfolio Radio Transmission Most comprehensive and innovative AM radio product portfolio

5 Frequently asked questions What are typical short wave applications of the DRM system?

6 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast

7 DRM short wave transmitter (DW in Sines) Latest DRM upgrade: Cirrus, DRM Multiprogram Multiplexer Stratus, DRM Versatile Modulator / RF Exciter DRM Monitoring Receiver Cirrus Stratus DW Sines (2006, Portugal) Spectrum mask

8 Simulcast option testing in India kW M2W transmitter 9 kHz Digital, 9 kHz Analog Simulcast 18 kHz Full Digital

9 SIMULCAST MW SCS: CONCLUSIONS The simulcast mode tested in New Delhi (AM 97 kW – DRM 2.5 kW) performed very well No noticeable degradation on AM (tested on 5 different AM receiver models) A very good coverage inside the city Some spots (bridges. noise) without coverage despite the mode/power: all those also apply for current commercial AM service The AM and DRM coverage were compared along a radial route up to 100km away from the city: EQUAL RESULTS!! in fact DRM worked well inside the city of Panipat (km. 50) whereas AM failed

10 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network

11 Example of shortwave DRM Station New Zealand: -Servicing 10 islands with the 100 kW SW DRM Transmitter -The map illustrates the coverage area of the new DRM transmitter -Transmitter and DRM equipment from Thomson Example of DRM application: FM – Rebroadcasting (1)

12 Example of DRM application: FM – Rebroadcasting (2)

13 -The strong high quality DRM shortwave signal is an attractive alternative to satellite link broadcasting -With DRM technology, the broadcaster has all his technical means in his own hands and is not dependent on third parties for program distribution -The start-up costs with DRM Shortwave might be higher, but operational costs are significantly less -The use of DRM and shortwave together with rebroadcasting on FM offers a highly interesting, cost-efficient possibility of achieving nationwide as well as local coverage. Example of DRM application: FM – Rebroadcasting (3)

14 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network 3. DRM for multimedia services

15 Example distance learning system For many countries education is a priority, but not easy to achieve when the students are in remote area, small village, nomad, and when there is no electricity thus internet…

16 Example distance Learning System What can Digital Radio offer? - Need few or single transmitters (SW) to cover one large area - SW coverage for Australia needs only ONE 250KW SW DRM transmitter - MW coverage needs more high power DRM transmitters to cover same area, thats why SW might be considered as distance learning cost effective solution - Possibility to broadcast sound, data and pictures - DRM is the most cost effective solution, to cover huge areas and reach Millions of people everywhere, every time…

17 Example distance learning system Protoype receiver with high resolution display available and already shown on various exhibitions Market access expected in Q2/2008

18 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network 3. DRM for multimedia services 4. DRM for data services

19 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network 3. DRM for multimedia services 4. DRM for data services

20 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network 3. DRM for multimedia services 4. DRM for data services

21 Tests for DRM data broadcasting

22 Typical applications for DRM 1. DRM for crystal clear audio broadcasting for single or multiple programme mode including the option for simulcast 2. DRM as a distribution network 3. DRM for multimedia services 4. DRM for data services 5. What is your application?

23 Frequently asked questions Does the DRM system support network operation?

24 Single Frequency Networks (SFN) Multi Frequency Networks (MFN) and Synchronized Multi Frequency Networks (SMFN) Network operation

25 kHz High power transmitter Filler transmitter FUTURE: Possible DRM use ILLUSTRATIVE National MW frequencies of a UK broadcaster NOW: AM national network Example of SFN in medium wave Source: OFCOM 2007

26 Frequently asked questions What do I need to start a DRM service?

27 AM Transmitting System SWTransmitters Thomson M2W Transmitters AM Linear Amplification Transmitters TS W D R M H it ach i K okusa i E l ec t r i c Basic requirements for DRM operation (1) AM Transmitting System a) can be an existing infrastructure -> check for convertibility b) new Transmitting System -> for analog and DRM -> Latest technology for most economical and reliable broadcast operation

28 IQ Base Band AES/EBU DRM Modulator/RF ExciterDRM Multiplexer/Encoder Cirrus Stratus Envelope/Phase Modulated RF Phase&Amplitude Modulated RF IQ Base BandAES/EBU RFSample Feedback Cirro-Stratus Nimbo-Stratus DRM Function Implementation ContentServer D i s t r i b u t i o n N e t w o r k ( M u l t i p l e x D i s t r i b u t i o n I n t e r f a c e / M o d u l a t o r C o n t r o l I n t e r f a c e s ) RFSample Feedback RFSample Feedback Phase&Amplitude Modulated RF Phase&Amplitude Modulated RF IQ Base BandAES/EBU Audio/Data Audio/Data Audio DRM Front end equipment a) DRM multiplex generation b) DRM modulation Basic requirements for DRM operation (2)

29 Thomson end-to-end solution for DRM AM Transmitting System AMTransmitters Thomson M2W Transmitters AM Linear Amplification Transmitters IQ Base Band AES/EBU DRM Modulator/RF ExciterDRM Multiplexer/Encoder Cirrus Stratus Envelope/Phase Modulated RF Phase&Amplitude Modulated RF IQ Base BandAES/EBU RFSample Feedback Cirro-Stratus Nimbo-Stratus DRM Function Implementation ContentServer D i s t r i b u t i o n N e t w o r k ( M u l t i p l e x D i s t r i b u t i o n I n t e r f a c e / M o d u l a t o r C o n t r o l I n t e r f a c e s ) RFSample Feedback RFSample Feedback Phase&Amplitude Modulated RF Phase&Amplitude Modulated RF IQ Base BandAES/EBU D R M D i g i t a l A n a l y s e r / R e c e i v e r DRM Digital Laptop Receiver Zephyr DRM Digital Base Band RackAnalyser Sirocco DRM Digital Reference Monitoring Analyser Audio/Data Audio/Data Audio

30 Frequently asked questions Has DRM impact the business for broadcast equipment Manufacturers?

31 Customers approach us with their visions and ideas –Much more dialogues between customers and manufacturers –Its our daily challenge to convert and implement the customers ideas into products System approach is key for our customers –DRM implementation considering the whole broadcast chain, starting from the studio until analyzing the received signal Thomson is a consultant and system supplier for many projects and new applications of DRM Changes

32 Conclusion DRM offers a platform for various kinds of application –traditional audio broadcasting in crystal clear FM quality –Multiple programmes on the same channel –Simulcast possibilities for a smooth transition –Data and Multimedia services (Electronic programme guide, Slide show, NewsJournaline®, Traffic Information System, alligned Text messages, … DRM is in operation –Various broadcaster use DRM already –Implementation in various countries ongoing Receivers are available –Various models on the market –More are coming with new features

33 Большое спасибо!

34 Single Frequency Distribution Network SFN Distribution NETWORK DRM/DI (MDI or MDI+MCI) DRM/DI (MDI or MDI+MCI) DRM/DI (MDI or MDI+MCI) Transmitter MW Station Transmitter MW Station Transmitter MW Station Nimbo-Stratus (+ GPS) Multiplexed Distribution GPS ContentServer DRM Multimedia Multiplexer Cirrus DRM Multiprogram Multiplexer OR Cirro-Stratus* Nimbo-Stratus (+ GPS) Cirro-Stratus* Nimbo-Stratus (+ GPS) Cirro-Stratus* * limited to 1 audio service

35 Multi Frequency Distribution Network MFN Multiplexed Distribution (without audio synchronisation for receiver) I/Q Baseband Phase & Amplitude Modulated RF to Linear AM TX and Antenna Phase & Amplitude Modulated RF Short Wave Station (or MW/LW) Stratus Nimbo-Stratus RF Synthesizer Envelope Phase & Amplitude Modulated RF DRM/DI (MDI or MDI+MCI) DRM/DI (MDI or MDI+MCI) Content DRM/DI (MDI or MDI+MCI) Stratus Phase & Amplitude Modulated RF DRM/DI (MDI or MDI+MCI) DRM Digital Analyser / Receiver Distribution NETWORK M2W Medium Wave Station Linear AM Tx Station Cirro-Stratus* ContentServer DRM Multimedia Multiplexer Cirro-Stratus* * limited to 1 audio service Phase & Amplitude Modulated RF Phase modulated RF Sirocco DRM Digital Reference Monitoring Analyser Zephyr DRM Digital Base Band Rack Analyser DRM Digital Laptop Receiver