Shopworks ° making shops work london lisbon melbourne sydney moscow mumbai istanbul shanghai new york. - презентация

1 shopworks ° making shops work london lisbon melbourne sydney moscow mumbai istanbul shanghai new york

2 contents ° whats in store making shops work 1 agency overview 2 understanding the customer journey

3 making shops work store staff stock services 1 ° agency overview

4 making shops work market, store & consumer research category management & space planning retail concept & communication design implementation, training & store audit

5 ° experienced service providers... Telstra Telia O2 3 MTN Turkcell Airtel TMN Megafon Sky UK Post Office Spectrum Interactive Avia Galp St George bank Kit Finance Fidelidade Mundial insurances making shops work with service providers, retailers & manufacturers retailers... Tommy Hilfiger Carrefour Tesco Asda Sport Lisboa e Benfica Sweaty Betty Svyaznoy Axiom Convergem Videlec Movistar Carphone Warehouse Telephone.RU Makro Blockbuster Currys East manufacturers... Nike Reebok Nokia Motorola Sony Ericsson Kodak Panasonic Coca Cola 20th Century Fox Nestle Villeroy & Boch Epson Duracell Swarovski Pandora Daymon Boeringer AkzoNobel retailers... Jeronimo Martins - GET - Feira Nova Sonae - Worten - Modelo Continente - Vobis Kaufhof Real Marktkauf Minit Colors Mercadona Papelaria Fernandes Planet Pharmacy Expo Oceanário Hamleys Zicom

6 making shops work store staff stock services 2 ° understanding the customer journey

7 ° Emotional - the customer journey making shops work understand shopper needs for every step to define retail strategy and shape retail execution Outside store Attract At window Intrigue On threshold Impress, invite & guide Inside store Relax, inspire & educate Staff & service Secure sale & customer loyalty

8 ° Outside making shops work 50 metres - bold 10 metres - attractive 5 metres - call to action drawing the customers attention at various stage of the approach to a store

9 ° simple messaging

10 ° appropriate brand use making shops work use the strength of the brand heritage

11 ° add interest through shape

12 making shops work ° attract

13 making shops work ° attract

14 making shops work ° intrigue

15 15 making shops work ° intrigue

16 making shops work ° intrigue

17 making shops work

18 ° at the doorway

19 Target

20 ° simple clear signage

21 ° inside the store making shops work

22 ° QR technology (Quick Response) QR codes work by communicating data when scanned with an appropriate device (such as a smartphone equipped with the right app). It can store information across two dimensions, which unlike a barcode, can allow it to carry several hundred times more data. This could take the form of a retail voucher, a set of directions or perhaps more significantly, the automatic connection to any online platform or portal.

23

24

25

26 ° overview zoning entry

27 ° overview zoning inspiration the studio settings welcome

28 making shops work store staff stock services 3 ° favourite shops

29

30 thank you ° mobile making shops work