Is an Irish low-cost airline company. 1. History of creation 2. Expansion to Dublin 3. The first Boeing 4. Reorganization 5. The seizure of Europe 6. - презентация

1 is an Irish low-cost airline company

2 1. History of creation 2. Expansion to Dublin 3. The first Boeing 4. Reorganization 5. The seizure of Europe 6. Exit to the network 7. Expanding the fleet 8. Passenger traffic as a population of the average state 9. Pressed the giants 10. Innovations and Laurels

3 1. History of creation Irish airline Ryanair was founded in it was created by Tony and Chris Ryan, whose surname became the brand of the world's largest low cost airline, as well as Irish businessman Laim Lonergan, the owner of the tourist business.

4 2. Expansion to Dublin Ryanair's work began with a small 15-seat propeller plane Embraer, which flew between London and Waterford. A year later Ryanair added the second route Dublin - London. Just at this time, the diversification of the market of the European air market began.

5 3. The First Boeing For the first five years of its operations, Ryanair used its own small aircraft, carrying more than 80,000 passengers a year. Only in 1990, Ryanair acquired its first Boeing The number of passengers has also grown, although the airline has not made a profit all this time.

6 4. Reorganization Michael O'Leary By 1991, it was necessary to restructure Ryanair. The new manager Michael O'Leary, who in the US studied the experience of low cost airlines, got the task of making Ryanair a profitable company.

7 4. Reorganization In the early 1990s, national carriers dominated Europe, receiving subsidies from their state's budgets. Michael O'Leary decided to compete with national air carriers, offering a well-known low cost scheme in the US. Ryanair became a budget airline - no business class, only flights to regional and new airports, which offered their services at low prices. The new head also closed unprofitable routes. As a result, by the time of its 10th anniversary in 1995, Ryanair had reached 2.25 million passengers per year.

8 5. The seizure of Europe In the mid-90's, the airline began its promotion to Europe, creating bases in the airports of Stockholm, Oslo, Paris, Brussels. Attracted at the Dublin Stock Exchange, Ryanair has invested in upgrading its fleet, ordering 45 new Boeing s at once! Today there are 370 aircraft

9 6. Exit to the network In 2000, Ryanair opened a website and began selling tickets for its flights via the Internet. Initially, the share of Internet sales was insignificant, however, in order to reduce costs, the airline concentrated on online sales of tickets. During the first year, the share of electronic tickets in the company's turnover grew to 75%.

10 7. Expanding the fleet In 2001, Ryanair placed an order for another 155 new Boeing , which will be available to the airline until New routes also appeared with new planes. The airline has long ceased to make all flights from one center. Instead, Ryanair created several strong points throughout Europe, creating a real network of almost half a thousand routes. In 2003, Ryanair placed another order for 100 airliners Boeing , and two years later - another 70. By 2013, the airline already had about 300 aircraft.

11 8. Passenger traffic as a population of the average country In 2005, the number of passengers reached 34 million, which is comparable to the population of Poland. The number of passengers Ryanair grew by 25% per year for ten consecutive years.

12 9. Pressed the giants Ryanair constantly increase the number of its routes and bases in Europe, outstripping even large airlines. So, in August 2004, Ryanair carried passengers 20% more than British Airways. In October 2006, Ryanair tried to buy its long-standing rival - the Irish airline Aer Lingus. However, the Aer Lingus workers' union has blocked this deal.

13 10. Innovations and Laurels In 2007, Ryanair introduced innovations in working with customers. The practice of large ticket sales was introduced. Sometimes the price for a ticket of this budget airline can be less than 10 euros. At the same time, the airline also registered for the flight online (check-in) on website. Naturally, the majority of passengers began to register for the flight online, and the airline began to save money on registration services at the airport.

14 By results of 2016, Ryanair is recognized as the largest European airline and the busiest international airline by the number of passengers. Ryanair operates more than 370 Boeing s and serves 32 countries in Europe, Africa (Morocco) and the Middle East (Israel). Today the company employs 11 thousand people.

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