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1 Chap 10-1 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chapter 10 Hypothesis Testing Statistics for Business and Economics 6 th Edition

2 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-2 Chapter Goals After completing this chapter, you should be able to: Formulate null and alternative hypotheses for applications involving a single population mean from a normal distribution a single population proportion (large samples) Formulate a decision rule for testing a hypothesis Know how to use the critical value and p-value approaches to test the null hypothesis (for both mean and proportion problems) Know what Type I and Type II errors are Assess the power of a test

3 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-3 What is a Hypothesis? A hypothesis is a claim (assumption) about a population parameter: population mean population proportion Example: The mean monthly cell phone bill of this city is μ = $42 Example: The proportion of adults in this city with cell phones is p =.68

4 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-4 The Null Hypothesis, H 0 States the assumption (numerical) to be tested Example: The average number of TV sets in U.S. Homes is equal to three ( ) Is always about a population parameter, not about a sample statistic

5 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-5 The Null Hypothesis, H 0 Begin with the assumption that the null hypothesis is true Similar to the notion of innocent until proven guilty Refers to the status quo Always contains =, or sign May or may not be rejected (continued)

6 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-6 The Alternative Hypothesis, H 1 Is the opposite of the null hypothesis e.g., The average number of TV sets in U.S. homes is not equal to 3 ( H 1 : μ 3 ) Challenges the status quo Never contains the =, or sign May or may not be supported Is generally the hypothesis that the researcher is trying to support

7 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Population Claim: the population mean age is 50. (Null Hypothesis: REJECT Suppose the sample mean age is 20: X = 20 Sample Null Hypothesis 20 likely if μ = 50? Is Hypothesis Testing Process If not likely, Now select a random sample H 0 : μ = 50 ) X

8 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-8 Sampling Distribution of X μ = 50 If H 0 is true If it is unlikely that we would get a sample mean of this value then we reject the null hypothesis that μ = 50. Reason for Rejecting H if in fact this were the population mean… X

9 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap 10-9 Level of Significance, Defines the unlikely values of the sample statistic if the null hypothesis is true Defines rejection region of the sampling distribution Is designated by, (level of significance) Typical values are.01,.05, or.10 Is selected by the researcher at the beginning Provides the critical value(s) of the test

10 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Level of Significance and the Rejection Region H 0 : μ 3 H 1 : μ < 3 0 H 0 : μ 3 H 1 : μ > 3 Represents critical value Lower-tail test Level of significance = 0 Upper-tail test Two-tail test Rejection region is shaded /2 0 /2 H 0 : μ = 3 H 1 : μ 3

11 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Errors in Making Decisions Type I Error Reject a true null hypothesis Considered a serious type of error The probability of Type I Error is Called level of significance of the test Set by researcher in advance

12 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Errors in Making Decisions Type II Error Fail to reject a false null hypothesis The probability of Type II Error is β (continued)

13 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Outcomes and Probabilities Actual Situation Decision Do Not Reject H 0 No error (1 - ) Type II Error ( β ) Reject H 0 Type I Error ( ) Possible Hypothesis Test Outcomes H 0 False H 0 True Key: Outcome (Probability) No Error ( 1 - β )

14 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Type I & II Error Relationship Type I and Type II errors can not happen at the same time Type I error can only occur if H 0 is true Type II error can only occur if H 0 is false If Type I error probability ( ), then Type II error probability ( β )

15 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Factors Affecting Type II Error All else equal, β when the difference between hypothesized parameter and its true value β when β when σ β when n

16 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Power of the Test The power of a test is the probability of rejecting a null hypothesis that is false i.e., Power = P(Reject H 0 | H 1 is true) Power of the test increases as the sample size increases

17 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Hypothesis Tests for the Mean Known Unknown Hypothesis Tests for

18 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Test of Hypothesis for the Mean (σ Known) Convert sample result ( ) to a z value The decision rule is: σ Knownσ Unknown Hypothesis Tests for Consider the test (Assume the population is normal)

19 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 Decision Rule zαzα 0 μ0μ0 H 0 : μ = μ 0 H 1 : μ > μ 0 Critical value Z Alternate rule:

20 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap p-Value Approach to Testing p-value: Probability of obtaining a test statistic more extreme ( or ) than the observed sample value given H 0 is true Also called observed level of significance Smallest value of for which H 0 can be rejected

21 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap p-Value Approach to Testing Convert sample result (e.g., ) to test statistic (e.g., z statistic ) Obtain the p-value For an upper tail test: Decision rule: compare the p-value to If p-value <, reject H 0 If p-value, do not reject H 0 (continued)

22 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Example: Upper-Tail Z Test for Mean ( Known) A phone industry manager thinks that customer monthly cell phone bill have increased, and now average over $52 per month. The company wishes to test this claim. (Assume = 10 is known) H 0 : μ 52 the average is not over $52 per month H 1 : μ > 52 the average is greater than $52 per month (i.e., sufficient evidence exists to support the managers claim) Form hypothesis test:

23 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 Suppose that =.10 is chosen for this test Find the rejection region: = Reject H 0 Example: Find Rejection Region (continued)

24 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Obtain sample and compute the test statistic Suppose a sample is taken with the following results: n = 64, x = 53.1 ( =10 was assumed known) Using the sample results, Example: Sample Results (continued)

25 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 Example: Decision = Reject H 0 Do not reject H 0 since z = 0.88 < 1.28 i.e.: there is not sufficient evidence that the mean bill is over $52 z = 0.88 Reach a decision and interpret the result: (continued)

26 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 =.10 Do not reject H Reject H 0 Z =.88 Calculate the p-value and compare to (assuming that μ = 52.0) (continued) p-value =.1894 Example: p-Value Solution Do not reject H 0 since p-value =.1894 > =.10

27 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap One-Tail Tests In many cases, the alternative hypothesis focuses on one particular direction H 0 : μ 3 H 1 : μ < 3 H 0 : μ 3 H 1 : μ > 3 This is a lower-tail test since the alternative hypothesis is focused on the lower tail below the mean of 3 This is an upper-tail test since the alternative hypothesis is focused on the upper tail above the mean of 3

28 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 Upper-Tail Tests zαzα 0 μ H 0 : μ 3 H 1 : μ > 3 There is only one critical value, since the rejection area is in only one tail Critical value Z

29 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 There is only one critical value, since the rejection area is in only one tail Lower-Tail Tests -z 0 μ H 0 : μ 3 H 1 : μ < 3 Z Critical value

30 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Do not reject H 0 Reject H 0 There are two critical values, defining the two regions of rejection Two-Tail Tests /2 0 H 0 : μ = 3 H 1 : μ 3 /2 Lower critical value Upper critical value 3 z x -z /2 +z /2 In some settings, the alternative hypothesis does not specify a unique direction

31 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Hypothesis Testing Example Test the claim that the true mean # of TV sets in US homes is equal to 3. (Assume σ = 0.8) State the appropriate null and alternative hypotheses H 0 : μ = 3, H 1 : μ 3 (This is a two tailed test) Specify the desired level of significance Suppose that =.05 is chosen for this test Choose a sample size Suppose a sample of size n = 100 is selected

32 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Hypothesis Testing Example Determine the appropriate technique σ is known so this is a z test Set up the critical values For =.05 the critical z values are ±1.96 Collect the data and compute the test statistic Suppose the sample results are n = 100, x = 2.84 (σ = 0.8 is assumed known) So the test statistic is: (continued)

33 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 Do not reject H 0 Is the test statistic in the rejection region? =.05/2 -z = Reject H 0 if z 1.96; otherwise do not reject H 0 Hypothesis Testing Example (continued) =.05/2 Reject H 0 +z = Here, z = -2.0 < -1.96, so the test statistic is in the rejection region

34 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reach a decision and interpret the result -2.0 Since z = -2.0 < -1.96, we reject the null hypothesis and conclude that there is sufficient evidence that the mean number of TVs in US homes is not equal to 3 Hypothesis Testing Example (continued) Reject H 0 Do not reject H 0 =.05/2 -z = =.05/2 Reject H 0 +z = +1.96

35 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap /2 =.025 Example: p-Value Example: How likely is it to see a sample mean of 2.84 (or something further from the mean, in either direction) if the true mean is = 3.0? Z x = 2.84 is translated to a z score of z = -2.0 p-value = = /2 =.025

36 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Compare the p-value with If p-value <, reject H 0 If p-value, do not reject H 0 Here: p-value =.0456 =.05 Since.0456 <.05, we reject the null hypothesis (continued) Example: p-Value.0228 /2 = Z /2 =.025

37 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap t Test of Hypothesis for the Mean (σ Unknown) Convert sample result ( ) to a t test statistic σ Knownσ Unknown Hypothesis Tests for The decision rule is: Consider the test (Assume the population is normal)

38 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap t Test of Hypothesis for the Mean (σ Unknown) For a two-tailed test: The decision rule is: Consider the test (Assume the population is normal, and the population variance is unknown) (continued)

39 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Example: Two-Tail Test ( Unknown) The average cost of a hotel room in New York is said to be $168 per night. A random sample of 25 hotels resulted in x = $ and s = $ Test at the = 0.05 level. (Assume the population distribution is normal) H 0 : μ = 168 H 1 : μ 168

40 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap = 0.05 n = 25 is unknown, so use a t statistic Critical Value: t 24,.025 = ± Example Solution: Two-Tail Test Do not reject H 0 : not sufficient evidence that true mean cost is different than $168 Reject H 0 /2=.025 -t n-1,α/2 Do not reject H 0 0 /2= H 0 : μ = 168 H 1 : μ 168 t n-1,α/2

41 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Tests of the Population Proportion Involves categorical variables Two possible outcomes Success (a certain characteristic is present) Failure (the characteristic is not present) Fraction or proportion of the population in the success category is denoted by P Assume sample size is large

42 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Proportions Sample proportion in the success category is denoted by When nP(1 – P) > 9, can be approximated by a normal distribution with mean and standard deviation (continued)

43 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap The sampling distribution of is approximately normal, so the test statistic is a z value: Hypothesis Tests for Proportions nP(1 – P) > 9 Hypothesis Tests for P Not discussed in this chapter nP(1 – P) < 9

44 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Example: Z Test for Proportion A marketing company claims that it receives 8% responses from its mailing. To test this claim, a random sample of 500 were surveyed with 25 responses. Test at the =.05 significance level. Check: Our approximation for P is = 25/500 =.05 nP(1 - P) = (500)(.05)(.95) = > 9

45 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Z Test for Proportion: Solution =.05 n = 500, =.05 Reject H 0 at =.05 H 0 : P =.08 H 1 : P.08 Critical Values: ± 1.96 Test Statistic: Decision: Conclusion: z 0 Reject There is sufficient evidence to reject the companys claim of 8% response rate

46 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Do not reject H 0 Reject H 0 /2 = Z = Calculate the p-value and compare to (For a two sided test the p-value is always two sided) (continued) p-value =.0136: p-Value Solution Reject H 0 since p-value =.0136 < =.05 Z = /2 =

47 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Using PHStat Options

48 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Sample PHStat Output Input Output

49 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Recall the possible hypothesis test outcomes: Actual Situation Decision Do Not Reject H 0 No error (1 - ) Type II Error ( β ) Reject H 0 Type I Error ( ) H 0 False H 0 True Key: Outcome (Probability) No Error ( 1 - β ) β denotes the probability of Type II Error 1 – β is defined as the power of the test Power = 1 – β = the probability that a false null hypothesis is rejected Power of the Test

50 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Type II Error or The decision rule is: Assume the population is normal and the population variance is known. Consider the test If the null hypothesis is false and the true mean is μ*, then the probability of type II error is

51 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 : μ 52 Do not reject H 0 : μ 52 Type II Error Example Type II error is the probability of failing to reject a false H Suppose we fail to reject H 0 : μ 52 when in fact the true mean is μ* = 50

52 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 : μ 52 Do not reject H 0 : μ 52 Type II Error Example Suppose we do not reject H 0 : μ 52 when in fact the true mean is μ* = This is the true distribution of x if μ = 50 This is the range of x where H 0 is not rejected (continued)

53 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 : μ 52 Do not reject H 0 : μ 52 Type II Error Example Suppose we do not reject H 0 : μ 52 when in fact the true mean is μ* = β Here, β = P( x ) if μ* = 50 (continued)

54 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 : μ 52 Do not reject H 0 : μ 52 Suppose n = 64, σ = 6, and = So β = P( x ) if μ* = 50 Calculating β (for H 0 : μ 52)

55 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Reject H 0 : μ 52 Do not reject H 0 : μ 52 Suppose n = 64, σ = 6, and = Calculating β (continued) Probability of type II error: β =.1539

56 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap If the true mean is μ* = 50, The probability of Type II Error = β = The power of the test = 1 – β = 1 – = Power of the Test Example Actual Situation Decision Do Not Reject H 0 No error 1 - = 0.95 Type II Error β = Reject H 0 Type I Error = 0.05 H 0 False H 0 True Key: Outcome (Probability) No Error 1 - β = (The value of β and the power will be different for each μ*)

57 Statistics for Business and Economics, 6e © 2007 Pearson Education, Inc. Chap Chapter Summary Addressed hypothesis testing methodology Performed Z Test for the mean (σ known) Discussed critical value and p-value approaches to hypothesis testing Performed one-tail and two-tail tests Performed t test for the mean (σ unknown) Performed Z test for the proportion Discussed type II error and power of the test

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