THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN INTERNATIONAL BUSINESS OPERATIONS By: Kaitlyn Jordan ("Stu's Views") - презентация

1 THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN INTERNATIONAL BUSINESS OPERATIONS By: Kaitlyn Jordan ("Stu's Views")

2 Background Corporate Social Responsibility (CSR) Any harm to stakeholders should be corrected as best as possible. May require a firm to relinquish some profits. Many firms do not practice CSR in international business operations.

3 Purpose To provide a brief explanation of the importance of CSR in global business. ("CSR")

4 Research Objectives Determine the factors that make up CSR. Explore the importance of becoming a multi-national enterprise. Establish the harmful effects of not practicing CSR in international operations. Investigate popular American corporations international CSR Policies.

5 Objective One Determine what factors make up CSR. Term coined in the 20 th century Balancing act ("Corporate Social Responsibility")

6 Objective One cont. Determine what factors make up CSR. ("Some Potentially Important Stakeholders")

7 Objective One cont. Determine what factors make up CSR. Pros of CSR Balances corporate power with responsibility. Discourages government regulation. Promotes long-term profits for business. Improves business value and reputation. Corrects social problems caused by business. (Lawrence, & Weber, 2008).

8 Objective Two Explore the importance of becoming a multi- national enterprise (mne). Competitive advantage. Can reduce prices of product. Acquire a highly skilled work force. Promote democracy and freedom in foreign countries.

9 Objective Three Establish the harmful effects of not practicing CSR in international business operations. Domestic Damage Loss of sales. Tarnished reputation. Employee retention and recruiting. Rise in sabotaging behavior.

10 Objective Three cont. Establish the harmful effects of not practicing CSR in international business operations. Foreign Damage Loss of sales. Tarnished reputation. Harm relationship with the foreign country. Lowered productivity.

11 Objective Four Investigate popular American corporations international CSR policies. GE Celma facility in Petrópolis, Brazil ("GE Celma Value Chain")

12 Objective Four cont. Investigate popular American corporations international CSR policies. Shell Nigeria ("Ogoni Community Rally")("Ogoni People")

13 Recommendation Go above and beyond what is required. Pays to practice CSR. Do not fear losing initial profits.

14 Reference Page "10th Annual 2009 CRO 100 Best Corporate Citizens List." Forbes.com. Web. 17 Apr "Best Practices at GE Aviation in Brazil." GE Citizenship. General Electric Company, Web. 17 Apr "Best U.S. Companies." Ethics World. Web. 17 Apr "Corporate Social Responsibility." Delegate Source. Web. 16 Apr "CSR." To blog or not to blog?. Web. 23 Apr "GE Celma Value Chain." Best Practices at GE Aviation in Brazil. Web. 17 Apr Lawrence, A., & Weber, J. (2008). Business and society. New York, NY: McGraw-Hill Irwin "Ogoni Community Rally." nrchandelsbad. Web. 23 Apr "Ogoni People." Stepping Stones Nigeria. Web. 23 Apr "Some Potentially Important Stakeholders." Priority Systems. Web. 16 Apr "Stu's Views." Houston's Clear Thinkers. Web. 16 Apr "The Hidden Costs of Unethical Behavior." Josephson Institute Reports. Josephson Institute, Web. 16 Apr "The Impact of Multinational Enterprises." Zambia Virtual. just Business, Web. 16 Apr 2010.