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Smaller retail formats The Werkmarkt concept by Zeus Group
Zeus Group © 2012 Dähne Verlag GmbH, page 2, presentation Rainer Strnad, Cooperative No. 5 in the German DIY market sales of 2.6 bn Different store formats Hagebaumarkt 290 stores Werkmarkt 24 stores Individual brands of independent associates/owners/retailers
Werkmarkt format © 2012 Dähne Verlag GmbH, page 3, presentation Rainer Strnad, Since 1984 Relaunch in Types Type 1 Type 2
Werkmarkt format © 2012 Dähne Verlag GmbH, page 4, presentation Rainer Strnad, Core competences, assortments, product groups Hardware, tools, power tools Decoration, painting Garden hardware Additional basic assortments Household Electro Plumbing Building materials Timber
Werkmarkt format © 2012 Dähne Verlag GmbH, page 5, presentation Rainer Strnad, Situation, catchment area Countryside, not in the city to inhabitants Next DIY big box: minimum 15 km
Werkmarkt format: type 1 © 2012 Dähne Verlag GmbH, page 6, presentation Rainer Strnad, Sales area: around 830 m² plus outdoor depots Shelves: 1.60 m in height Positive reaction of the customers They feel more oriented SKUs Sales figures: % vs % normal Werkmarkt Relaunch in May 2011
Werkmarkt format: type 1 © 2012 Dähne Verlag GmbH, page 7, presentation Rainer Strnad, March 2011: Winsen
Werkmarkt format: type 1 © 2012 Dähne Verlag GmbH, page 8, presentation Rainer Strnad, March 2011: Winsen
Werkmarkt format: type 1 © 2012 Dähne Verlag GmbH, page 9, presentation Rainer Strnad, March 2011: Winsen
Werkmarkt format: type 2 © 2012 Dähne Verlag GmbH, page 10, presentation Rainer Strnad, Sales area: around m² plus outdoor depots Shelves: 2.00 m in height Additional category: timber Staff: around 12 persons Sales: around 2 mio Relaunch in March 2012
Werkmarkt format: type 2 © 2012 Dähne Verlag GmbH, page 11, presentation Rainer Strnad, March 2012: Colditz
Werkmarkt format: type 2 © 2012 Dähne Verlag GmbH, page 12, presentation Rainer Strnad, March 2012: Colditz
Werkmarkt format: type 2 © 2012 Dähne Verlag GmbH, page 13, presentation Rainer Strnad, March 2012: Colditz
Publishing house Dähne Verlag © 2012 Dähne Verlag GmbH, page 14, presentation Rainer Strnad, Specialised magazines DIY International Statistics Rainer Strnad Managing editor
Smaller retail formats Proximity stores – neighbourhood stores – small sized sales areas.
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